Business & Investing Books - Page 7

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

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Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General AAS

Customer Reviews:
Total reviews: 82 Average rating: 4.5 of 5

Editorial Review:

Small changes can make a big difference in your powers of persuasion

What one word can you start using today to increase your persuasiveness by more than fifty percent?

Which item of stationery can dramatically increase people's responses to your requests?

How can you win over your rivals by inconveniencing them?

Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Kitchen Confidential

Anthony Bourdain

By: Bloomsbury Pub Ltd Amazon Marketplace: 17 new & used starting at $5.62

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Customer Reviews:
Total reviews: 576 Average rating: 4.0 of 5

A great read! 5 out of 5 stars.
0 of 0 people found this review helpful.

It's amazing where writing talent is found. I originally discovered Bourdain via his "Les Halles Cookbook" -- one of the funniest cookbooks I have ever read. And then slowly, I began to remember -- hadn't this same guy written an earlier book, much more scandalous?

Well, this is that earlier book. You may not care for the tales it tells, or think very highly of the author, but the man writes like a god! Most of his best jokes are on himself, and all of the wimped-out sissy mistakes he made on the way to becoming a member of The Brotherhood, and its storyteller.

One of his bottom lines: "This stuff is EASY. My cooks are all recent immigrants from Latin America who had never tasted anything better than a taco in their lives. If they can learn, so can you."

It is also, for me, quite amazing to really sit back and think about a gang of five or six guys who actually manage to serve dinner to 600 people! Not once, but day in and day out! For this, you don't want no inspiration, you are not in the market for genius, man, you are a member of the freeping army/ballet corps, and everything depends on precise execution of tasks you have done a kazillion times before. (Oops, I slipped into quasi-Bourdain mode there.)

This book is really a lot better than Orwell's pretentious "Down and Out in Paris in London," especially when you learn that Orwell was basically a middle-class guy who volunteered to go slumming, and left when he got tired of it. This is not the case with Bourdain. This is HIS LIFE, and I for one really appreciate his gusto, his zest, and his willingness to work hard for what he wants.

Enjoy, enjoy (and don't order fish from a restaurant on Monday!)

Editorial Review:

After 25 years of sex, drugs, bad behaviour and haute cuisine, chef and novelist Anthony Bourdain has decided to tell all. From dishwasher to chef, from the Rainbow Room in the Rockerfeller Center to drug dealers in the East Village, his tales are as unpredictable as they are funny and shocking.

Blood Brothers (Sign of Seven) (Sign of Seven)

Nora Roberts

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Subjects -> Literature & Fiction -> General -> General AAS
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Customer Reviews:
Total reviews: 132 Average rating: 4.0 of 5

Editorial Review:

Every seven years, on the seventh day of the seventh month, strange things happen. It began when three young boys - Caleb, Fox, and Gage - went on a camping trip to the Pagan Stone. And twenty-one years later, it will end in a showdown between evil and the boys who have become men - and the women who love them…

This modern-day legend draws reporter and author Quinn Black to Hawkins Hollow with the hope of making the eerie happening the subject of her new book. It is only February, but Caleb Hawkins, descendent of the town founders, has already seen and felt the stirrings of evil. Though he can never forget the beginning of the terror in the woods twenty-one years ago, the signs have never been this strong before. Cal will need the help of his best friends, Fox and Gage, but surprisingly he must rely on Quinn as well. She, too, can see the evil that the locals cannot, somehow connecting her to the town – and to Cal. As winter turns to spring, Cal and Quinn will shed their inhibitions, surrendering to a growing desire. They will form the cornerstone of a group of men and women bound by fate, passion, and the fight against what is to come from out of the darkness…

Merle's Door: Lessons from a Freethinking Dog

Ted Kerasote

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Customer Reviews:
Total reviews: 191 Average rating: 5.0 of 5

A Book Every Dog Lover Will Enjoy. 5 out of 5 stars.
1 of 1 people found this review helpful.

I bought Merle's Door because the sub-title "Lessons from a Freethinking Dog" caught my eye. I was in Pet Smart buying a bag of Eukaneuba kibble for my nine-month old Standard Schnauzer puppy named Otto, who is about as freethinking a dog as you are ever going to meet.

Ted Kerasote leads the reader/dog owner-lover on a wonderful adventure into the hidden life of dogs; not simply "what dogs think," from a Pavlovian standpoint, but why dogs are the way they are.

On more than one occasion, this book brought a smile to my face, or tears to my eyes as I learned something new about dogs. This book will bring you closer to your companion animal in a way you never dreamed possible. Dogs are a lot more than pets we shape, mold, and train to our liking; they can be companions with whom we can connnect and share experiences with, if we will let dogs be themselves.

Editorial Review:

A deeply touching portrait of a remarkable animal, Merle's Door explores the issues that all animals and their human companions face as their lives intertwine. Author Ted Kerasote presents the latest research into animal behavior as well as the origins and evolution of human-dog interaction. Kerasote's adopted Labrador mix, Merle, showed the author how dogs might live were they free; the author suggests how they should be allowed to live and the doors that should always remain open to them.

Women & Money: Owning the Power to Control Your Destiny

Suze Orman

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Customer Reviews:
Total reviews: 279 Average rating: 4.5 of 5

New Possibilities! 5 out of 5 stars.
29 of 29 people found this review helpful.

I never imagined in a million years I would pick up a book on personal
finance. I had an idea that investments and numbers were just too hard,
something I'd never understand. Reading Suze Orman's "Women & Money"
turned that notion on its head. Her warm, funny and no-nonsense book is
not only informative and empowering, it is also really enjoyable to
read. While she offers plenty of detailed and helpful financial advice,
the underlying theme throughout -and what really impacted me- is that
control of your financial destiny begins with you. How you treat your
money is an extension of how you treat yourself. Her 'Save Yourself
Plan' is about letting go of the old excuses that say 'I can't' and
letting go of the shame and blame of past decisions; it's about
empowering yourself with knowledge and starting fresh from exactly where
you are in this moment.

A wonderful companion book to Ms. Orman's that expands on these
ideas is Ariel and Shya Kane's Working on Yourself Doesn't Work: The 3 Simple Ideas That Will Instantaneously Transform Your Life. Their inspiring approach to
living in the moment (instead of in a continuous loop of worry about
the past and the future) gives you the tools to dissolve those old,
limiting stories about yourself ("I'm not good with numbers!") and step
into a life that is easy, alive, and full of possibility.

Editorial Review:

Why is it that women, who are so competent in all other areas of their lives, cannot find the same competence when it comes to matters of money?

Suze Orman investigates the complicated, dysfunctional relationship women have with money in this groundbreaking new book. With her signature mix of insight, compassion, and soul-deep recognition, she equips women with the financial knowledge and emotional awareness to overcome the blocks that have kept them from making more out of the money they make. At the center of the book is The Save Yourself Plan—a streamlined, five-month program that delivers genuine long-term financial security. But what’s at stake is far bigger than money itself: It’s about every woman’s sense of who she is and what she deserves, and why it all begins with the decision to save yourself.

Economic Facts and Fallacies

Thomas Sowell

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Customer Reviews:
Total reviews: 55 Average rating: 4.5 of 5

Editorial Review:

From one of America's most distinguished economists, a short, brilliant and revelatory book: the fundamental ideas people most commonly get wrong about economics, and how to think about the subject better.

Economic Facts and Fallacies exposes some of the most popular fallacies about economic issues--and does so in a lively manner and without requiring any prior knowledge of economics by the readers. These fallacies include many beliefs widely disseminated in the media and by politicians, such as fallacies about urban problems, income differences, male-female economic differences, as well as economics fallacies about academia, about race, and about Third World countries.

One of the themes of Economic Facts and Fallacies is that fallacies are not simply crazy ideas but in fact have a certain plausibility that gives them their staying power--and makes careful examination of their flaws both necessary and important, as well as sometimes humorous.

Written in the easy to follow style of the author's Basic Economics, this latest book is able to go into greater depth, with real world examples, on specific issues.

What Color Is Your Parachute? 2009: A Practical Manual for Job-Hunters and Career-Changers (What Color Is Your Parachute?)

Richard Nelson Bolles

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Customer Reviews:
Total reviews: 14 Average rating: 4.0 of 5

For Job Changing and for Self Evaluation - a Career Must 5 out of 5 stars.
0 of 0 people found this review helpful.

They call it the number one career book of all time, mainly because it released annually. Parachute is really a primer in career exploration. Other books add a ton of value after you get this foundation. Because of that, Bolle's is timeless for job seekers of all kinds. I feel that his book updated each year to meet the current trends in society is critical. He needs to address those issues, like the web, downturn in the economy and the like.

The most critical part of the book is the self evaluation section which has been updated this year and which I am in the middle of, since I am looking into new avenues to use my skills. This is still a very structured process that can be used intutitively as well.

Bolles asks you to write a few stories about yourself, then ask yourself, what did you like and dislike about those stories? What did you do well, where did you fail or feel challenged beyond your abilities? These are the critical areas of the book that take time to get through, yet you can evaluate yourself and understand what you like, it is what you do best, usually. However, additional education may even help you get over those hurdles. He has a section for those over 50, we change as we age. This is really a great tool for retooling your career sites and your direction.

We excel what we are good at, according to Bolles, this method will help us discover what we are best at.

I still recommended this book to my friends and others who are seeking to find out what makes them tick. Whether someone is in college, or someone is going through a long term transition after being in a job for a long time or moms returning to the work place, this book will be very instructive for you.

One of his processes is very simple asking you to compare who you would most like to talk with or groups of people you would rather relate with. This is a standard set of tests for some very expensive career consulting, he gives it to you for the price of his book and the time to self evaluate. Then, he breaks down the possible job areas and skill sets related to these groups.

Again, a worthwhile journey for anyone not wanting to wonder and wander any longer in the world of work.

JOE SLEVIN
Job Coach

Editorial Review:

Still the best-selling job-hunting book in the world, WHAT COLOR IS YOUR PARACHUTE? is the most complete guide for first-time job seekers as well as second and encore careers changers. For more than three decades, it remains a mainstay on best-seller lists, from Amazon.com to Business Week to the New York Times, where it has spent more than six years, and it has been translated into 20 languages. The 2009 edition is an even more useful book, with its updated, inspiring, and detailed plan for changing readers' lives. With new examples, instructions, and cautionary advice, PARACHUTE is, to quote Fortune magazine, "the gold standard of career guides."

Stop the 401(k) Rip-off!: Eliminate Costly Hidden Fees to Improve Your Life

David B. Loeper

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Customer Reviews:
Total reviews: 21 Average rating: 5.0 of 5

Every American should read 5 out of 5 stars.
7 of 7 people found this review helpful.

My name is Matthew Hutcheson. I'm an independent pension fiduciary, and have studied retirement plan economics for over fifteen years. Every American worker with a 401(k) (or a 403(b)/457 for that matter) should put this book on the top of their reading list. The information contained in this book could be worth many thousands of extra retirement dollars to you down the road. Mr. Loeper should be congratulated on one of the most important and practical retirement books of the decade.

Editorial Review:

-- How would you spend an extra $4,000 a year for the next twenty-five years?

-- How much more secure would your retirement be with an extra $100,000 or more?

-- How much more time could you spend at your family dinner table if you could work an hour less each day?

-- What would you do in retirement if you could retire three years earlier?

Your 401(k) plan is probably one of your most important future sources of financial security. This book makes it easy for you to take the five steps needed to add more than $100,000 to your retirement nest egg without taking more risk or saving more money. This can allow you to improve your lifestyle, increase your benefits, identify the hidden costs and also improve your standing within your company by proactively helping your employer to take needed action.

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Guy Kawasaki

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Customer Reviews:
Total reviews: 25 Average rating: 5.0 of 5

Editorial Review:

More uncommon common sense from the bestselling author of The Art of the Start.

In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check.

For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start, has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.

Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:

• How to get a standing ovation
• The art of schmoozing
• How to create a community
• The top ten lies of entrepreneurs
• Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask

Provocative, useful, and very funny, this “no bull shiitake” book will show you why readers around the world love Guy Kawasaki.

Sway: The Irresistible Pull of Irrational Behavior

Ori Brafman, Rom Brafman

Amazon Price: $11.20 List Price: $14.00 Not yet published By: Doubleday Business

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Customer Reviews:
Total reviews: 51 Average rating: 4.0 of 5

Editorial Review:

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.

Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.