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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

David Meerman Scott

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly David Meerman Scott Amazon Price: $11.53
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By: Wiley
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Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General AAS

Customer Reviews:
Total reviews: 110 Average rating: 4.5 of 5

Editorial Review:

The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.

When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Mr. Market Miscalculates: The Bubble Years and Beyond

James Grant

Mr. Market Miscalculates: The Bubble Years and Beyond James Grant Amazon Price: $14.96
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By: Axios Press
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Customer Reviews:
Total reviews: 2 Average rating: 5.0 of 5

In a Rising Market, It's More Profitable not to Ask 5 out of 5 stars.
32 of 32 people found this review helpful.

"The Cassandra industry is not so remunerative as the hedge fund business, so the professional investors and bankers stay in the race, taking the kind of risks that their better judgment tells them to avoid." states James Grant in his 'Mr. Market Miscalculates, The Bubble Years and Beyond,' a work comprised of pieces from his 'Grant's Interest Rate Observor.'

Grant has been charting the course of market excesses on a fortnightly basis for 25 years, and he has a remarkable record of getting it right. Most pointedly, Grant illuminates the human foibles to which we all fall prey and how these foibles precipitate the daily gyrations of stock and bond price levels. Grant's wealth of understanding is outstanding enough to recommend the book, but his ability to generously lace his writing with his sense of humor makes his writing simply priceless.

About the dismal financial crisis, Grant wryly remarks that there is more than enough blame to go around. Grant faults human nature in general for markets gone wild, yet he is particularly impressed by the level of incompetence exhibited by recent leaders who, according to Grant, "failed almost to the man."

The no-holds-barred book journeys through the missteps of the economic leaders of our times, and it does so with a breath-taking straightforwardness. Given the state of the world's economic affairs, I hope 'Mr. Market' becomes required reading for the legislators, the judiciary, and the executives charged with fixing the world's financial systems.

Editorial Review:

Why is America in financial crisis today? This book, better than any to date, explains it all-how we got here and where we are going. The how we got here is brilliantly described in a collection of pieces from Grant's Interest Rate Observer, the Wall Street insider's Bible. The where we are going is treated in Jim Grant's up-to-the-minute introduction. No fan of Greenspan or Bernanke, Grant tells the unvarnished truth about America.

The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled It

Tilar J. Mazzeo

The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled It Tilar J. Mazzeo Amazon Price: $17.13
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By: Collins Business
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Customer Reviews:
Total reviews: 35 Average rating: 3.5 of 5

Editorial Review:

The story of the visionary young widow who built a champagne empire, showed the world how to live with style, and emerged a legend

Veuve Clicquot champagne epitomizes glamour, style, and luxury. But who was this young widow—the Veuve Clicquot—whose champagne sparkled at the courts of France, Britain, and Russia, and how did she rise to celebrity and fortune?

In The Widow Clicquot, Tilar J. Mazzeo brings to life—for the first time—the fascinating woman behind the iconic yellow label: Barbe-Nicole Clicquot Ponsardin. A young witness to the dramatic events of the French Revolution and a new widow during the chaotic years of the Napoleonic Wars, Barbe-Nicole defied convention by assuming—after her husband's death—the reins of the fledgling wine business they had nurtured. Steering the company through dizzying political and financial reversals, she became one of the world's first great businesswomen and one of the richest women of her time.

Although the Widow Clicquot is still a legend in her native France, her story has never been told in all its richness—until now. Painstakingly researched and elegantly written, The Widow Clicquot provides a glimpse into the life of a woman who arranged clandestine and perilous champagne deliveries to Russia one day and entertained Napoléon and Joséphine Bonaparte on another. She was a daring and determined entrepreneur, a bold risk taker, and an audacious and intelligent woman who took control of her own destiny when fate left her on the brink of financial ruin. Her legacy lives on today, not simply through the famous product that still bears her name, but now through Mazzeo's finely crafted book. As much a fascinating journey through the process of making this temperamental wine as a biography of a uniquely tempered woman, The Widow Clicquot is utterly intoxicating.

The Biology of Belief: Unleashing the Power of Consciousness, Matter, & Miracles

Bruce H. Lipton

The Biology of Belief: Unleashing the Power of Consciousness, Matter, & Miracles Bruce H. Lipton Amazon Price: $16.47
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By: Hay House
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Subjects -> Health, Mind & Body -> Self-Help -> Motivational
Subjects -> Health, Mind & Body -> Self-Help -> General

Customer Reviews:
Total reviews: 226 Average rating: 4.0 of 5

Editorial Review:

With more than 100,000 copies sold of his self-published book, The Biology of Belief, Bruce Lipton teams up with Hay House to bring his message to an even wider audience. This book is a groundbreaking work in the field of new biology, and it will forever change how you think about thinking. Through the research of Dr. Lipton and other leading-edge scientists, stunning new discoveries have been made about the interaction between your mind and body and the processes by which cells receive information. It shows that genes and DNA do not control our biology, that instead DNA is controlled by signals from outside the cell, including the energetic messages emanating from our thoughts. Using simple language, illustrations, humor, and everyday examples, he demonstrates how the new science of Epigenetics is revolutionizing our understanding of the link between mind and matter and the profound effects it has on our personal lives and the collective life of our species.

The SPEED of Trust: The One Thing That Changes Everything

Stephen M.R. Covey

The SPEED of Trust: The One Thing That Changes Everything Stephen M.R. Covey Amazon Price: $10.20
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By: Free Press
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Customer Reviews:
Total reviews: 69 Average rating: 4.5 of 5

Great read, very helpful! 5 out of 5 stars.
1 of 1 people found this review helpful.

This book is packed with outstanding advice and techniques. A must read for any leader.

A must read for all 5 out of 5 stars.
1 of 1 people found this review helpful.

This is bye far one of the best written books I have read. I am presently on my second reading so that I may use it in the training of my sales staff.

Editorial Review:

From Stephen R. Covey's eldest son comes a revolutionary new path towards productivity and satisfaction. Trust, says Stephen M.R. Covey, is the very basis of the new global economy, and he shows how trust—and the speed at which it is established with clients, employees and constituents—is the essential ingredient for any high–performance, successful organization.

For business leaders and public figures in any arena, The Speed of Trust offers an unprecedented and eminently practical look at exactly how trust functions in our every transaction and relationship—from the most personal to the broadest, most indirect interaction—and how to establish trust immediately so that you and your organization can forego the time–killing, bureaucratic check–and–balance processes so often deployed in lieu of actual trust.

The Green Collar Economy: How One Solution Can Fix Our Two Biggest Problems

Van Jones, Ariane Conrad

The Green Collar Economy: How One Solution Can Fix Our Two Biggest Problems Van Jones, Ariane Conrad Amazon Price: $17.15
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By: HarperOne
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Customer Reviews:
Total reviews: 28 Average rating: 4.5 of 5

Editorial Review:

Provocative, personal, and inspirational, The Green Collar Economy is not a dire warning but rather a substantive and viable plan for solving the biggest issues facing the country—the failing economy and our devastated environment. From a distance, it appears that these two problems are separate, but when we look closer, the connection becomes unmistakable.

In The Green Collar Economy, acclaimed activist and political advisor Van Jones delivers a real solution that both rescues our economy and saves the environment. The economy is built on and powered almost exclusively by oil, natural gas, and coal—all fast-diminishing nonrenewable resources. As supplies disappear, the price of energy climbs and nearly everything becomes more expensive. With costs and unemployment soaring, the economy stalls. Not only that, when we burn these fuels, the greenhouse gases they create overheat the atmosphere. As the headlines make clear, total climate chaos looms over us. The bottom line: we cannot continue with business as usual. We cannot drill and burn our way out of these dual dilemmas.

Instead, Van Jones illustrates how we can invent and invest our way out of the pollution-based grey economy and into the healthy new green economy. Built by a broad coalition deeply rooted in the lives and struggles of ordinary people, this path has the practical benefit of both cutting energy prices and generating enough work to pull the U.S. economy out of its present death spiral.

Rachel Carson's 1963 landmark book Silent Spring was the pivotal ecological examination of the last century. Now, rising above the impenetrable debate over the environment and the economy, Van Jones's The Green Collar Economy delivers a timely and essential call to action for this new century.

The World Is Curved: Hidden Dangers to the Global Economy

David M. Smick

The World Is Curved: Hidden Dangers to the Global Economy David M. Smick Amazon Price: $17.79
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By: Portfolio Hardcover
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Customer Reviews:
Total reviews: 24 Average rating: 3.5 of 5

Editorial Review:

David Smick keeps a low profile, but experts consider him one of the most insightful financial market strategists in the world. For more than two decades, he has conferred with central bankers (such as Alan Greenspan and Ben Bernanke) and advised top Wall Street executives and investors, from George Soros to Michael Steinhardt to Stan Druckenmiller. Political leaders (from Bill Bradley to Jack Kemp) have regularly sought his policy advice.

The World Is Curved picks up where Thomas Friedman’s The World Is Flat left off, taking readers on an insider’s tour through the private offices of central bankers, finance ministers, even prime ministers. Smick reveals how today’s risky environment came to be—and why the mortgage mess is a symptom of potentially far more devastating trouble. He wrestles with the two questions on everyone’s mind: How bad could things really get in today’s volatile economy? And what can we do about it?

Drawing on riveting anecdotes in language anyone can understand, Smick explains:

• Why the churning cauldron we call China (the next great bubble to burst) represents a powerful threat to everyone’s pocketbook
• How Japanese housewives have taken control of their nation’s savings, and why it matters to us
• How greed-driven bankers and investment bankers have put everyone’s pensions and 401(k)s at risk
• Why today’s “incredible shrinking central banks” may not be able to save us when the next crisis hits
• Why the big-money Russian, Chinese, Saudi, and Dubai sovereign wealth funds represent a tectonic shift in global financial power, away from the United States, Europe, and Japan
• Why the world desperately needs a “big think” financial doctrine to guide today’s dangerous ocean of money

The World Is Curved is the rare book that speaks simultaneously to the Wall Street, Washington, and London elite, yet its apt storytelling shows Main Street readers how to survive in these turbulent times.

A Guide to the Project Management Body of Knowledge, Third Edition (PMBOK Guides)

Project Management Institute

A Guide to the Project Management Body of Knowledge, Third Edition (PMBOK Guides) Project Management Institute Amazon Price: $32.97
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By: Project Management Institute
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Customer Reviews:
Total reviews: 135 Average rating: 3.5 of 5

Non-receipt of product 1 out of 5 stars.
0 of 0 people found this review helpful.

It's been almost a month and I have received this book. After two weeks, I looked online and reviewed the review of the sender. Too my surprise, I found out that the sender has a practice of not sending the product to buyers. I recommend this seller be taken off of Amazon.

Editorial Review:

A Guide to the Project Management Body of Knowledge (PMBOK® Guide)—2000 Edition is now available in eight additional languages to help project managers around the world.

Each of PMI’s official translations includes a bilingual glossary of newly translated and standardized project management terminology. This allows candidates to study the guide in the same language in which they plan to take the Project Management Professional (PMP®) certification exam.

PMI undertook a rigorous, year-long process to ensure the maximum effectiveness of each official translation. Each translation team included qualified bilingual PMPs as well as professional translators and editors.

Official translations: Chinese, Japanese, Spanish, Portuguese, French, Korean, German and Italian.

The Predator State: How Conservatives Abandoned the Free Market and Why Liberals Should Too

James Galbraith

The Predator State: How Conservatives Abandoned the Free Market and Why Liberals Should Too James Galbraith Amazon Price: $16.50
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Customer Reviews:
Total reviews: 16 Average rating: 4.0 of 5

Editorial Review:

The cult of the free market has dominated economic policy-talk since the Reagan revolution of nearly thirty years ago. Tax cuts and small government, monetarism, balanced budgets, deregulation, and free trade are the core elements of this dogma, a dogma so successful that even many liberals accept it. But a funny thing happened on the bridge to the twenty-first century. While liberals continue to bow before the free-market altar, conservatives in the style of George W. Bush have abandoned it altogether. That is why principled conservatives -- the Reagan true believers -- long ago abandoned Bush.

Enter James K. Galbraith, the iconoclastic economist. In this riveting book, Galbraith first dissects the stale remains of Reaganism and shows how Bush and company had no choice except to dump them into the trash. He then explores the true nature of the Bush regime: a "corporate republic," bringing the methods and mentality of big business to public life; a coalition of lobbies, doing the bidding of clients in the oil, mining, military, pharmaceutical, agribusiness, insurance, and media industries; and a predator state, intent not on reducing government but rather on diverting public cash into private hands. In plain English, the Republican Party has been hijacked by political leaders who long since stopped caring if reality conformed to their message.

Galbraith follows with an impertinent question: if conservatives no longer take free markets seriously, why should liberals? Why keep liberal thought in the straitjacket of pay-as-you-go, of assigning inflation control to the Federal Reserve, of attempting to "make markets work"? Why not build a new economic policy based on what is really happening in this country?

The real economy is not a free-market economy. It is a complex combination of private and public institutions, including Social Security, Medicare and Medicaid, higher education, the housing finance system, and a vast federal research establishment. The real problems and challenges -- inequality, climate change, the infrastructure deficit, the subprime crisis, and the future of the dollar -- are problems that cannot be solved by incantations about the market. They will be solved only with planning, with standards and other policies that transcend and even transform markets.

A timely, provocative work whose message will endure beyond this election season, The Predator State will appeal to the broad audience of thoughtful Americans who wish to understand the forces at work in our economy and culture and who seek to live in a nation that is both prosperous and progressive.

Under Pressure: Cooking Sous Vide

Thomas Keller

Under Pressure: Cooking Sous Vide Thomas Keller Amazon Price: $47.25
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Subjects -> Cooking, Food & Wine -> General

Customer Reviews:
Total reviews: 17 Average rating: 4.0 of 5

Editorial Review:

A revolution in cooking

Sous vide is the culinary innovation that has everyone in the food world talking. In this revolutionary new cookbook, Thomas Keller, America's most respected chef, explains why this foolproof technique, which involves cooking at precise temperatures below simmering, yields results that other culinary methods cannot. For the first time, one can achieve short ribs that are meltingly tender even when cooked medium rare. Fish, which has a small window of doneness, is easier to finesse, and shellfish stays succulent no matter how long it's been on the stove. Fruit and vegetables benefit, too, retaining color and flavor while undergoing remarkable transformations in texture.

The secret to sous vide is in discovering the precise amount of heat required to achieve the most sublime results. Through years of trial and error, Keller and his chefs de cuisine have blazed the trail to perfection—and they show the way in this collection of never-before-published recipes from his landmark restaurants—The French Laundry in Napa Valley and per se in New York. With an introduction by the eminent food-science writer Harold McGee, and artful photography by Deborah Jones, who photographed Keller's best-selling The French Laundry Cookbook, this book will be a must for every culinary professional and anyone who wants to up the ante and experience food at the highest level.

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