Structured Design Books

Access 2007: The Missing Manual

Matthew MacDonald

Amazon Price: $23.09 List Price: $34.99 Usually ships in 24 hours By: Pogue Press Amazon Marketplace: 46 new & used starting at $18.00

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Databases -> Database Design
Subjects -> Computers & Internet -> Databases -> SQL -> General
Subjects -> Computers & Internet -> Databases -> SQL -> General AAS

Customer Reviews:
Total reviews: 15 Average rating: 4.5 of 5

Editorial Review:

Compared to industrial-strength database products such as Microsoft's SQL Server, Access is a breeze to use. It runs on PCs rather than servers and is ideal for small- to mid-sized businesses and households. But Access is still intimidating to learn. It doesn't help that each new version crammed in yet another set of features; so many, in fact, that even the pros don't know where to find them all. Access 2007 breaks this pattern with some of the most dramatic changes users have seen since Office 95. Most obvious is the thoroughly redesigned user interface, with its tabbed toolbar (or "Ribbon") that makes features easy to locate and use. The features list also includes several long-awaited changes. One thing that hasn't improved is Microsoft's documentation. To learn the ins and outs of all the features in Access 2007, Microsoft merely offers online help.

Access 2007: The Missing Manual was written from the ground up for this redesigned application. You will learn how to design complete databases, maintain them, search for valuable nuggets of information, and build attractive forms for quick-and-easy data entry. You'll even delve into the black art of Access programming (including macros and Visual Basic), and pick up valuable tricks and techniques to automate common tasks -- even if you've never touched a line of code before. You will also learn all about the new prebuilt databases you can customize to fit your needs, and how the new complex data feature will simplify your life. With plenty of downloadable examples, this objective and witty book will turn an Access neophyte into a true master.

High Performance MySQL: Optimization, Backups, Replication, and More

Baron Schwartz, Peter Zaitsev, Vadim Tkachenko, Jeremy Zawodny, Arjen Lentz, Derek Balling

Amazon Price: $31.49 List Price: $49.99 Usually ships in 24 hours By: O'Reilly Media, Inc. Amazon Marketplace: 40 new & used starting at $30.19

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Computer Science -> Modeling & Simulation
Subjects -> Computers & Internet -> Databases -> Database Design
Subjects -> Computers & Internet -> Databases -> Specific Databases -> MySQL & mSQL

Customer Reviews:
Total reviews: 8 Average rating: 5.0 of 5

Editorial Review:

High Performance MySQL is the definitive guide to building fast, reliable systems with MySQL. Written by noted experts with years of real-world experience building very large systems, this book covers every aspect of MySQL performance in detail, and focuses on robustness, security, and data integrity. High Performance MySQL teaches you advanced techniques in depth so you can bring out MySQL's full power. Learn how to design schemas, indexes, queries and advanced MySQL features for maximum performance, and get detailed guidance for tuning your MySQL server, operating system, and hardware to their fullest potential. You'll also learn practical, safe, high-performance ways to scale your applications with replication, load balancing, high availability, and failover. This second edition is completely revised and greatly expanded, with deeper coverage in all areas. Major additions include: Emphasis throughout on both performance and reliability Thorough coverage of storage engines, including in-depth tuning and optimizations for the InnoDB storage engine Effects of new features in MySQL 5.0 and 5.1, including stored procedures, partitioned databases, triggers, and views A detailed discussion on how to build very large, highly scalable systems with MySQL New options for backups and replication Optimization of advanced querying features, such as full-text searches Four new appendices The book also includes chapters on benchmarking, profiling, backups, security, and tools and techniques to help you measure, monitor, and manage your MySQL installations.

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition)

Mike Moran, Bill Hunt

Amazon Price: $31.49 List Price: $49.99 Usually ships in 24 hours By: IBM Press Amazon Marketplace: 35 new & used starting at $30.00

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Industries & Professions -> Retailing
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General AAS

Customer Reviews:
Total reviews: 44 Average rating: 4.5 of 5

Editorial Review:

The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!

“My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. This book is not academic blather or geeky techno-speak; it’s an approachable and digestible guide chock-full of real-life examples.”
—David Meerman Scott, Bestselling Author of The New Rules of Marketing and PR

“Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran’s search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one.”

—Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc.

“With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as “The Search Marketing Bible.” With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.”

—Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog

In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.

Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.

BONUS DVD Packed with Tools and Resources

DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics

The authors systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to

• Identify and leverage new search engine marketing opportunities arising from social media
• Align search engine marketing with your company’s evolving strategic and tactical goals
• Implement programs that drive sustainable improvements— not counterproductive quick fixes
• Systematically optimize your existing Web site search programs
• Manage the unique marketing challenges associated with large sites
• Create monthly scorecards and use them to drive improvement
• Provide effective guidance to content developers and designers in language they’ll understand
• Automate checking and reporting for every page on your site
• Choose effective target keywords, optimize your content, and attract links
• Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
• Measure site-wide success rates across multiple systems and technologies
• Hire the right SEO consultant—and avoid the wrong ones

Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

Foreword xxv

Preface xxvii

Acknowledgments xxi

Part 1: The Basics of Search Marketing 1

Chapter 1: Why Search Marketing Is Important…and Difficult 3

Chapter 2: How Search Engines Work 31

Chapter 3: How Search Marketing Works 57

Chapter 4: How Searchers Work 81

Part 2: Develop Your Search Marketing Program 101

Chapter 5: Identify Your Web Site’s Goals 103

Chapter 6: Measure Your Web Site’s Success 119

Chapter 7: Measure Your Search Marketing Success 143

Chapter 8: Define Your Search Marketing Strategy 171

Chapter 9: Sell Your Search Marketing Proposal 199

Part 3: Execute Your Search Marketing Program 227

Chapter 10: Get Your Site Indexed 229

Chapter 11: Choose Your Target Keywords 267

Chapter 12: Optimize Your Content 293

Chapter 13: Attract Links to Your Site 337

Chapter 14: Optimize Your Paid Search Program 383

Chapter 15: Make Search Marketing Operational 447

Part 4: Beyond Search Marketing 477

Chapter 16: Explore New Media and Social Media 479

Chapter 17: Optimize Your Web Site Search 505

Chapter 18: What’s Next? 533

Glossary 551

Index 583

MCTS Self-Paced Training Kit (Exam 70-528): Microsoft® .NET Framework 2.0 Web-Based Client Development (Pro Certification)

Glenn Johnson, Tony Northrup

Amazon Price: $44.09 List Price: $69.99 Usually ships in 24 hours By: Microsoft Press Amazon Marketplace: 42 new & used starting at $27.49

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Certification Central -> Publisher -> Microsoft Press
Subjects -> Computers & Internet -> Certification Central -> General
Subjects -> Computers & Internet -> Certification Central -> General AAS

Customer Reviews:
Total reviews: 31 Average rating: 4.0 of 5

Editorial Review:

Announcing an all-new Microsoft Certified Technology Specialist (MCTS) Training Kit designed to help maximize your performance on Exam 70-528, an exam for the new MCTS: .NET Framework 2.0 Web Applications certification. This kit packs the tools and features exam candidates want most—including in-depth, self-paced training based on final exam content; rigorous, objective-by-objective review; exam tips from expert, exam-certified authors; and a robust testing suite. It also provides real-world scenarios, case study examples, and troubleshooting labs for skills and expertise that you can apply to the job.

Focusing on Web-based client development, this official study guide covers topics such as creating and configuring Web applications; using Microsoft ADO.NET, XML, and data-bound controls; creating custom Web controls; using ASP.NET state management; caching; customizing and personalizing a Web application; implementing authentication and authorization; creating ASP.NET mobile Web applications; and tracing, configuring, and deploying applications.

Ace your exam preparation and ramp up quickly on using the .NET Framework for Web-based client development by working at your own pace through the lessons, hands-on exercises, and practice tests. The CD features 425 practice questions and a flexible test engine with pre-assessment and post-assessment capabilities. Choose timed or untimed testing mode, generate random tests, or focus on discrete objectives or chapters, and get detailed explanations for right and wrong answers?including pointers back to the book for further study. You also get a 90-day evaluation version of Microsoft Visual Studio® 2005 and a 15 percent exam discount voucher—making this kit an exceptional value and a great career investment.

Harnessing Hibernate

James Elliott, Tim O'Brien, Ryan Fowler

Amazon Price: $26.39 List Price: $39.99 Usually ships in 24 hours By: O'Reilly Media, Inc. Amazon Marketplace: 40 new & used starting at $23.85

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Computer Science -> Software Engineering -> General AAS
Subjects -> Computers & Internet -> Computer Science -> Modeling & Simulation
Subjects -> Computers & Internet -> Computer Science -> General

Customer Reviews:
Total reviews: 9 Average rating: 4.5 of 5

Editorial Review:

Harnessing Hibernate is an ideal introduction to the popular framework that lets Java developers work with information from a relational database easily and efficiently. Databases are a very different world than Java objects, and they often involve people with different skills and specializations. With Hibernate, bridging these two worlds is significantly easier, and with this book, you can get up to speed with Hibernate quickly. Rather than present you with another reference, Harnessing Hibernate lets you explore the system, from download and configuration through a series of projects that demonstrate how to accomplish a variety of practical goals. The new edition of this concise guide walks you through Hibernate's primary features, which include mapping from Java classes to database tables, and from Java data types to SQL data types. You will also learn about Hibernate's data query and retrieval facilities, and much more. By reading and following along with the examples, you can get your own Hibernate environment set up quickly and start using it for real-world tasks right away. Harnessing Hibernate teaches you how to: Perform Object/Relational mapping Work with persistent data from Java code Work with groups and relationships between objects Extend Hibernate's rich type support for your own needs Simplify query creation using criteria and examples Use the Hibernate Query Language (HQL) and understand how it differs from SQL Use Hibernate in conjunction with Spring Use Hibernate in conjunction with other packages, such as the Stripes web framework and the Eclipse IDE

Once you're past the first few chapters, you can jump to topics that you find particularly interesting or relevant.All background material and explanations of how Hibernate works and why is in the service of a focused task. Source code can be downloaded from the book's website. If using SQL is an uncomfortable chore, Harnessing Hibernate offers you an effective and trouble-free method for working with the information you store in your applications.

Business Process Change, Second Edition: A Guide for Business Managers and BPM and Six Sigma Professionals (The MK/OMG Press)

Paul Harmon

Amazon Price: $32.97 List Price: $49.95 Usually ships in 24 hours By: Morgan Kaufmann Amazon Marketplace: 42 new & used starting at $31.27

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Management & Leadership -> Management Science
Subjects -> Business & Investing -> Organizational Behavior -> Organizational Change
Subjects -> Business & Investing -> General

Customer Reviews:
Total reviews: 9 Average rating: 4.5 of 5

Editorial Review:

Every company wants to improve the way it does business, to produce goods and services more efficiently, and to increase profits. Nonprofit organizations are also concerned with efficiency, productivity, and with achieving the goals they set for themselves. Every manager understands that achieving these goals is part of his or her job.

In this balanced treatment of the field of business process change, Paul Harmon offers concepts, methods, cases for all aspects and phases of successful business process improvement. Updated and added for this edition are coverage of business process management systems, business rules, enterprise architectures and frameworks (SCOR), and more content on Six Sigma and Lean--in addition to new coverage of performance metrics.

* Extensive revision and update to the successful BPM book, addressing the growing interest in Business Process Management Systems, and the integration of process redesign and Six Sigma concerns.

* The best first book on business process, the most up-to-date book to read to learn how all the different process elements fit together.

* Presents a methodology based on the best practices available that can be tailored for specific needs and that maintains a focus on the human aspects of process redesign.

* Offers all new detailed case studies showing how these methods are implemented.

GWT in Practice

Robert Cooper, Charlie Collins

Amazon Price: $29.69 List Price: $44.99 Usually ships in 24 hours By: Manning Publications Amazon Marketplace: 39 new & used starting at $24.99

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Databases -> Database Design
Subjects -> Computers & Internet -> Databases -> General
Subjects -> Computers & Internet -> Databases -> General AAS

Customer Reviews:
Total reviews: 7 Average rating: 5.0 of 5

Editorial Review:

If you're a web developer, you know that you can use Ajax to add rich, user-friendly, dynamic features to your applications. With the Google Web Toolkit (GWT), a new Ajax tool from Google that automatically converts Java to JavaScript, you can build Ajax applications using the Java language.

GWT in Practice is an example-driven, code-rich book designed for web developers already familiar with the basics of GWT who now want hands-on experience. After a quick review of GWT fundamentals, GWT in Practice presents scores of handy, reusable solutions to the problems you face when you need to move beyond "Hello World" and "proof of concept" applications. This book skips the theory and looks at the way things really work when you're building. I also shows you where GWT fits into the Enterprise Java Developer's toolset. Written by expert authors Robert Cooper and Charlie Collins, this book combines sharp insight with hard-won experience. Readers will find thorough coverage of all aspects of GWT development from the basic GWT concepts to in depth real world example applications.

The first part of the book is a rapid introduction to the GWT methodology The second part of the book then delves into several practical examples which further demonstrate core aspects of the toolkit The book concludes by presenting several larger GWT applications including drag and drop support for UI elements, data binding, processing streaming data, handling application state, automated builds, and continuous integration.

Along the way GWT in Practice covers many additional facets of working with the toolkit. Various development tools are used throughout the book, including Eclipse, NetBeans, IDEA, Ant, Maven, and, of course, the old fashioned command line. The book also addresses integrating GWT with existing applications and services along with enterprise and team development.

Perl Best Practices

Damian Conway

Amazon Price: $26.37 List Price: $39.95 Usually ships in 24 hours By: O'Reilly Media, Inc. Amazon Marketplace: 48 new & used starting at $9.90

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Computer Science -> General AAS
Subjects -> Computers & Internet -> Operating Systems -> Linux -> General
Subjects -> Computers & Internet -> Operating Systems -> Linux -> General AAS

Customer Reviews:
Total reviews: 33 Average rating: 4.5 of 5

Editorial Review:

Many programmers code by instinct, relying on convenient habits or a "style" they picked up early on. They aren't conscious of all the choices they make, like how they format their source, the names they use for variables, or the kinds of loops they use. They're focused entirely on problems they're solving, solutions they're creating, and algorithms they're implementing. So they write code in the way that seems natural, that happens intuitively, and that feels good.

But if you're serious about your profession, intuition isn't enough. Perl Best Practices author Damian Conway explains that rules, conventions, standards, and practices not only help programmers communicate and coordinate with one another, they also provide a reliable framework for thinking about problems, and a common language for expressing solutions. This is especially critical in Perl, because the language is designed to offer many ways to accomplish the same task, and consequently it supports many incompatible dialects.

With a good dose of Aussie humor, Dr. Conway (familiar to many in the Perl community) offers 256 guidelines on the art of coding to help you write better Perl code--in fact, the best Perl code you possibly can. The guidelines cover code layout, naming conventions, choice of data and control structures, program decomposition, interface design and implementation, modularity, object orientation, error handling, testing, and debugging.

They're designed to work together to produce code that is clear, robust, efficient, maintainable, and concise, but Dr. Conway doesn't pretend that this is the one true universal and unequivocal set of best practices. Instead, Perl Best Practices offers coherent and widely applicable suggestions based on real-world experience of how code is actually written, rather than on someone's ivory-tower theories on how software ought to be created.

Most of all, Perl Best Practices offers guidelines that actually work, and that many developers around the world are already using. Much like Perl itself, these guidelines are about helping you to get your job done, without getting in the way.

Praise for Perl Best Practices from Perl community members:

"As a manager of a large Perl project, I'd ensure that every member of my team has a copy of Perl Best Practices on their desk, and use it as the basis for an in-house style guide." -- Randal Schwartz

"There are no more excuses for writing bad Perl programs. All levels of Perl programmer will be more productive after reading this book." -- Peter Scott

"Perl Best Practices will be the next big important book in the evolution of Perl. The ideas and practices Damian lays down will help bring Perl out from under the embarrassing heading of "scripting languages". Many of us have known Perl is a real programming language, worthy of all the tasks normally delegated to Java and C++. With Perl Best Practices, Damian shows specifically how and why, so everyone else can see, too." -- Andy Lester

"Damian's done what many thought impossible: show how to build large, maintainable Perl applications, while still letting Perl be the powerful, expressive language that programmers have loved for years." -- Bill Odom

"Finally, a means to bring lasting order to the process and product of real Perl development teams." -- Andrew Sundstrom

"Perl Best Practices provides a valuable education in how to write robust, maintainable Perl, and is a definitive citation source when coaching other programmers." -- Bennett Todd "I've been teaching Perl for years, and find the same question keeps being asked: Where can I find a reference for writing reusable, maintainable Perl code? Finally I have a decent answer." -- Paul Fenwick "At last a well researched, well thought-out, comprehensive guide to Perl style. Instead of each of us developing our own, we can learn good practices from one of Perl's most prolific and experienced authors. I recommend this book to anyone who prefers getting on with the job rather than going back and fixing errors caused by syntax and poor style issues." -- Jacinta Richardson "If you care about programming in any language read this book. Even if you don't intend to follow all of the practices, thinking through your style will improve it." -- Steven Lembark "The Perl community's best author is back with another outstanding book. There has never been a comprehensive reference on high quality Perl coding and style until Perl Best Practices. This book fills a large gap in every Perl bookshelf." -- Uri Guttman

Beginning Database Design: From Novice to Professional

Clare Churcher

Amazon Price: $23.09 List Price: $34.99 Usually ships in 24 hours By: Apress Amazon Marketplace: 41 new & used starting at $19.91

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Databases -> Database Design
Subjects -> Computers & Internet -> Databases -> Beginning & Introductory
Subjects -> Computers & Internet -> Databases -> General

Customer Reviews:
Total reviews: 11 Average rating: 4.5 of 5

Great for the nuts and bolts of DB design 5 out of 5 stars.
7 of 7 people found this review helpful.

The more I get into database design, the more I keep coming back to this book, as well as Database Design Demysified. The two books are oriented toward small to medium databases, and that's the best way to learn the fundamentals. In my work for the government, I've only seen one or two decently designed databases. The true examples in the book of databases gone wrong are amazing and oh so common. Some much needed humor enlivens a dry subject in both books, and neither throws a lot of jargon at you. Database Modeling and Design (T Teorey) could never teach me how to design a good database! It just never gets down to the nitty gritty details of what works and what doesn't, and why. The two good books are complementary- I reccommend you get them both. Good Luck!

Editorial Review:

Beginning Database Design: From Novice to Professional provides short, easy-to-read explanations of how to get database design right the first time. This book offers numerous examples to help you avoid the many pitfalls that entrap new and not-so-new database designers. Through the help of use cases and class diagrams modeled in the UML, youll learn how to discover and represent the details and scope of the problem in question.

Database design is not an exact science, and solid database design principles and examples help demonstrate the consequences of simplifications and pragmatic decisions. The rationale is to try to keep it simple, but allow room for development as situations change or resources permit. The book also features an introduction for implementing the final design in a relational database.

ActionScript 3.0 Design Patterns: Object Oriented Programming Techniques (Adobe Developer Library)

William Sanders, Chandima Cumaranatunge

Amazon Price: $38.43 List Price: $44.99 Usually ships in 24 hours By: Adobe Dev Library Amazon Marketplace: 48 new & used starting at $25.25

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Home Computing -> Internet -> General AAS
Subjects -> Computers & Internet -> Computer Science -> General
Subjects -> Computers & Internet -> Computer Science -> General AAS

Customer Reviews:
Total reviews: 10 Average rating: 4.0 of 5

Editorial Review:

Now that ActionScript is reengineered from top to bottom as a true object-oriented programming (OOP) language, reusable design patterns are an ideal way to solve common problems in Flash and Flex applications. If you're an experienced Flash or Flex developer ready to tackle sophisticated programming techniques with ActionScript 3.0, this hands-on introduction to design patterns is the book you need.

ActionScript 3.0 Design Patterns takes you step by step through the process, first by explaining how design patterns provide a clear road map for structuring code that actually makes OOP languages easier to learn and use. You then learn about various types of design patterns and construct small abstract examples before trying your hand at building full-fledged working applications outlined in the book. Topics in ActionScript 3.0 Design Patterns include:

• Key features of ActionScript 3.0 and why it became an OOP language
• OOP characteristics, such as classes, abstraction, inheritance, and polymorphism
• The benefits of using design patterns
• Creational patterns, including Factory and Singleton patterns
• Structural patterns, including Decorator, Adapter, and Composite patterns
• Behavioral patterns, including Command, Observer, Strategy, and State patterns
• Multiple design patterns, including Model-View-Controller and Symmetric Proxy designs

During the course of the book, you'll work with examples of increasing complexity, such as an e-business application with service options that users can select, an interface for selecting a class of products and individual products in each class, an action game application, a video record and playback application, and many more. Whether you're coming to Flash and Flex from Java or C++, or have experience with ActionScript 2.0, ActionScript 3.0 Design Patterns will have you constructing truly elegant solutions for your Flash and Flex applications in no time.