General Books - Page 4

Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) (Interactive Technologies) (Interactive Technologies)

Janice (Ginny) Redish

Amazon Price: $32.97 List Price: $49.95 Usually ships in 24 hours By: Morgan Kaufmann Amazon Marketplace: 48 new & used starting at $31.00

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Operating Systems -> General
Subjects -> Computers & Internet -> Operating Systems -> General AAS
Subjects -> Computers & Internet -> Programming -> General

Customer Reviews:
Total reviews: 26 Average rating: 5.0 of 5

Editorial Review:

Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.;-- Jakob Nielsen, Principal, Nielsen Norman GroupThere are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginnys practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own sites pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.--Lou Rosenfeld, co-author, Information Architecture for the World Wide WebOn the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks to gather information, reading only what we need. We are all too busy to read much on the web.This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This practical, informative book will help anyone creating web content do it better.Features* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many ;befores; and ;afters.;* Specific guidelines for web-based press releases, legal notices, and other documents.* Tips on making web content accessible for people with special needs.Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book.* Written in easy-to-read style with many ;befores; and ;afters.;* Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs.

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)

Mike Moran, Bill Hunt

Amazon Price: $31.49 List Price: $49.99 Usually ships in 24 hours By: IBM Press Amazon Marketplace: 51 new & used starting at $14.00

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> General
Subjects -> Business & Investing -> General AAS
Subjects -> Computers & Internet -> Business & Culture -> Web Marketing

Customer Reviews:
Total reviews: 44 Average rating: 4.5 of 5

Editorial Review:

"A very comprehensive, yet light-hearted guide for internet managers that demystifies search engine marketing and provides practical advice for success." -Piers Dickinson, Global Internet Marketing Manager, BP "Outlines every one of the major strategic steps to develop your search marketing initiatives. This book teaches Web marketers what to do from the beginning so they can implement a successful search marketing program-the strategic steps to define the scope and cost of your search marketing program, develop a team, create a proposal, get executive approval, manage, and measure your search marketing program. You have to read it to appreciate it!" -Cynthia Donlevy, Web Marketing & Strategy, Cisco Systems, Inc. "Getting your site indexed is the most fundamental, yet one of the most challenging, aspects to search engine marketing. Search Engine Marketing Inc.: Driving Search Traffic to Your Company's Web Site is a detailed and comprehensive guide through the pitfalls and opportunities of this complicated subject. I started reading Chapter 10, "Get Your Site Indexed," and haven't really put it down since.It is a wonderfully well-written and detailed reference that you will come back to again and again to get more out of your SEO efforts. From price engines to paid placement, Chapter 14, "Optimize Your Paid Search Program," covers everything you need to know about paid search. I have yet to come across a more useful book for SEM pros. From budgeting to bid strategy and optimization, Mike and Bill take you through the steps to create successful paid search campaigns. Whether you are just starting out in paid search or are already a power player, you will learn something new from this book." -David Cook, Search Marketing Manager, Buy.com "This book has no silver bullets or snake-oil potions that will magically propel your site to the top of every search engine. What it offers instead, is the most comprehensive, well-thought-out, and well-motivated treatment to date of all aspects of search engine marketing, from planning to execution to measuring. If you are involved in any way in the economic aspects of Web search technology, you need this book on your shelf." -Dr.Andrei Broder, IBM Distinguished Engineer & CTO, IBM Research Institute for Search and Text Analysis "Mike Moran and Bill Hunt have delivered a masterpiece on enterprise search marketing. Both engaging and results-focused, Search Engine Marketing, Inc. guides the marketer through the basics of why search is important and how search engines work to the more challenging organizational tasks of selling a search marketing proposal to executives and executing on a search marketing plan. Unlike many previous search engine optimization books that have treated search marketing as a guerilla approach disjointed from other organizational needs, Search Engine Marketing, Inc. shows how to incorporate search into the overall marketing mix in order to increase both customer value and business return-on-investment. Full of real examples from other enterprise search marketing organizations and thoughtful treatment of the business issues surrounding search, this book is the reference volume for bringing a successful search marketing program to fruition in the organization." -Jeff Watts, Search & Community Manager, National Instruments "Search Engine Marketing, Inc. is the ultimate source on how to implement a search marketing campaign.The book provides actionable instructions on topics from how to get the finances within your organization to how to make your pages rank well in search engines. Beyond that, the book explains conversion metrics and projecting your success. For anyone within a large organization, looking to make a difference with the corporate Web site; the book is a 'no-brainer.' For any professional SEO or SEM, the book is a must read. The manner in which Bill Hunt and Mike Moran organized the book is both unique and smart. Both Bill and Mike are also extremely professional public speakers on the topic of Search Marketing. I have been to dozens of search marketing conferences and I can honestly say, I am as impressed with this book as I am with their top presentations." -Barry Schwartz CEO, RustyBrick, Inc. "Bill and Mike's book provides an excellent in-depth resource for companies examining their search marketing strategy. In addition to actionable SEO tips, this book outlines how to successfully develop a search strategy, determine what to outsource versus keep in house, and how to precisely outline the business case and 'sell' search to executive decision-makers.If your company is wondering how to enter the search space-or if you're revising your online strategy-read this book." -Heather Lloyd-Martin, Author, Successful Search Engine Copywriting "Required reading for anyone interested in how to apply leading-edge search marketing within large enterprises. With search marketing now of critical importance, the authors provide practical advice and approaches that are both sophisticated and invaluable." -Rob Key, CEO, Converseon, Inc. * Step-by-step guide to setting up and managing a search marketing program for your organization * Best practices, tips, and cost-saving measures from two of the world's premier experts Effective search engine optimization (SEO) and search engine marketing (SEM) is now crucial to the success of your business. But it's never been more challenging-especially if you're responsible for a large, complex site. Finally, there's a definitive source for reliable information for implementing an effective search engine optimization and marketing program for your business. In Search Engine Marketing, Inc., ibm.com's site architect and a world-leading enterprise SEO consultant present best practices, step-by-step techniques, and hard-won tips for driving maximum traffic at minimum cost.The authors begin with an up-to-date introduction to the fundamentals: of how search engines have evolved, how search marketing works, and how searchers and site visitors really think when they're trying to find information. You'll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Drawing on their unsurpassed experience, the authors systematically address every issue you're likely to encounter, from enforcing search-engine friendly content standards through hiring consultants.You'lllearn how to: * Handle the unique optimization and marketing challenges associated with large sites * Create site standards that codify best SEO/SEM practices * Align search marketing with your company's strategic and tactical goals * Automate checking and reporting for every page on your site * Create monthly scorecards and use them to drive improvement * Provide effective guidance to content developers and designers, in language they'll understand * Get your site indexed, choose target keywords, optimize content, and attract links * Make the most of the leading search engines and specialized and local search * Ensure that paid search efforts deliver optimal results, cost-effectively * Measure site-wide success rates across multiple systems and technologies * Hire the right SEO consultant-and avoid the wrong ones Whether you're a marketing, Web, or IT professional, product manager, or content specialist, this book will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly. A A(c) Copyright Pearson Education. All rights reserved.

Learning Web Design: A Beginner's Guide to (X)HTML, StyleSheets, and Web Graphics

Jennifer Niederst Robbins

Amazon Price: $29.69 List Price: $44.99 Usually ships in 24 hours By: O'Reilly Media, Inc. Amazon Marketplace: 68 new & used starting at $24.98

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Computer Science -> General AAS
Subjects -> Computers & Internet -> Graphic Design -> General
Subjects -> Computers & Internet -> Graphic Design -> General AAS

Customer Reviews:
Total reviews: 36 Average rating: 4.5 of 5

Editorial Review:

Everything you need to know to create professional web sites is right here. Learning Web Design starts from the beginning -- defining how the Web and web pages work -- and builds from there. By the end of the book, you'll have the skills to create multi-column CSS layouts with optimized graphic files, and you'll know how to get your pages up on the Web.

This thoroughly revised edition teaches you how to build web sites according to modern design practices and professional standards. Learning Web Design explains:

• How to create a simple (X)HTML page, how to add links and images
• Everything you need to know about web standards -- (X)HTML, DTDs, and more
• Cascading Style Sheets -- formatting text, colors and backgrounds, using the box model, page layout, and more
• All about web graphics, and how to make them lean and mean through optimization
• The site development process, from start to finish
• Getting your pages on the Web -- hosting, domain names, and FTP

The book includes exercises to help you to learn various techniques, and short quizzes to make sure you're up to speed with key concepts. If you're interested in web design, Learning Web Design is the place to start.

CSS: The Definitive Guide

Eric Meyer

Amazon Price: $29.69 List Price: $44.99 Usually ships in 24 hours By: O'Reilly Media, Inc. Amazon Marketplace: 64 new & used starting at $19.32

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Computer Science -> General AAS
Subjects -> Computers & Internet -> Graphic Design -> General
Subjects -> Computers & Internet -> Graphic Design -> General AAS

Customer Reviews:
Total reviews: 29 Average rating: 4.5 of 5

Editorial Review:

CSS: The Definitive Guide, 3rd Edition, provides you with a comprehensive guide to CSS implementation, along with a thorough review of all aspects of CSS 2.1. Updated to cover Internet Explorer 7, Microsoft's vastly improved browser, this new edition includes content on positioning, lists and generated content, table layout, user interface, paged media, and more.

Simply put, Cascading Style Sheets (CSS) is a way to separate a document's structure from its presentation. The benefits of this can be quite profound: CSS allows a much richer document appearance than HTML and also saves time -- you can create or change the appearance of an entire document in just one place; and its compact file size makes web pages load quickly.

CSS: The Definitive Guide, 3rd Edition, provides you with a comprehensive guide to CSS implementation, along with a thorough review of all aspects of CSS 2.1. Updated to cover Internet Explorer 7, Microsoft's vastly improved browser, this new edition includes content on positioning, lists and generated content, table layout, user interface, paged media, and more. Author Eric Meyer tackles the subject with passion, exploring in detail each individual CSS property and how it interacts with other properties. You'll not only learn how to avoid common mistakes in interpretation, you also will benefit from the depth and breadth of his experience and his clear and honest style. This is the complete sourcebook on CSS.

The 3rd edition contains: Updates to reflect changes in the latest draft version of CSS 2.1 Browser notes updated to reflect changes between IE6 and IE7 Advanced selectors supported in IE7 and other major browsers included A new round of technicaledits by a fresh set of editors Clarifications and corrected errata, including updated URLs of referenced online resources

Building a Web Site For Dummies (For Dummies (Computer/Tech))

David A. Crowder

Amazon Price: $16.49 List Price: $24.99 Usually ships in 24 hours By: For Dummies Amazon Marketplace: 54 new & used starting at $9.28

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Home Computing -> Internet -> General AAS
Subjects -> Computers & Internet -> Graphic Design -> General AAS
Subjects -> Computers & Internet -> Programming -> General

Customer Reviews:
Total reviews: 18 Average rating: 2.5 of 5

Editorial Review:

Whether you’re in the preliminary stages of planning a site or you’re looking to improve the look of an existing site, this reference book covers it all. Now updated with the latest site tools, design techniques, and commerce options, this new edition of the bestseller offers a solid framework for building a Web site from scratch. Packed with all the essentials to help make your site the best it can be, this resource goes beyond just basic design and page building to show you how to incorporate both of those elements into a successful site.

Veteran author David Crowder spills the secrets to planning and creating an effective site from the ground up. You’ll decipher ways to transform a bunch of seemingly random web pages into a coherent web site and you’ll discover myriad ways to make your site look and sound amazing.

This updated third edition features content on designing with CSS, using the latest version of Dreamweaver, and applying Web analytics and promotion techniques. In addition, the book covers topics such as:

• Keeping a site fresh and exciting
• Designing a look that appeals to your intended audience
• Determining your Web page structure
• Incorporating color, images, graphics, music, and video
• Merging CSS and HTML
• Planning usable navigation
• Providing guestbooks and message boards
• Designing for e-commerce
• Getting set up with PayPal, Google Checkout, E-cash, etc.

The accompanying CD-ROM provides trial versions of software that is used in the book as well as sample templates and graphics for Web building. Once you start referring to Building a Web Site For Dummies, 3^rd Edition, you’ll wonder how you ever existed without this invaluable information!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Pro ASP.NET 3.5 in C# 2008, Second Edition (Windows.Net)

Matthew MacDonald, Mario Szpuszta

Amazon Price: $37.79 List Price: $59.99 Usually ships in 24 hours By: Apress Amazon Marketplace: 42 new & used starting at $19.99

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Programming -> Languages & Tools -> C#
Subjects -> Computers & Internet -> Programming -> Languages & Tools -> General
Subjects -> Computers & Internet -> Programming -> Languages & Tools -> General AAS

Customer Reviews:
Total reviews: 21 Average rating: 4.5 of 5

Editorial Review:

ASP.NET 3.5 is the latest version of Microsoft’s revolutionary ASP.NET technology. It is the principal standard for creating dynamic web pages on the Windows platform. Pro ASP.NET 3.5 in C# 2008 raises the bar for high–quality, practical advice on learning and deploying Microsoft’s dynamic web solution.

Seasoned .NET professionals Matthew MacDonald and Mario Szpuszta explain how you can get the most from this groundbreaking new technology. They cover ASP.NET 3.5 as a whole, illustrating both the brand–new features and the functionality carried over from previous versions of ASP. This book will give you the knowledge you need to code real ASP.NET 3.5 applications in the best possible style.

The book will teach you ASP.NET 3.5 starting with core concepts to more advanced topics. You will learn

• Core concepts of ASP.NET 3.5. Why it’s special. What it’s fundamental principals are. The basics of Visual Studio. How ASP.NET 3.5 controls are created, and how they fit into ASP.NET 3.5 pages, ultimately creating full applications
• Data access details. The intricacies of ADO.NET and how to perform data binding to many sources from databases to file streams to XML. We include LINQ coverage so you’re on the bleeding edge
• Security. Once considered the Achilles heel of all Windows web applications, security has vastly improved and is a cornerstone of ASP.NET 3.5. This section explains the various forms of available security, and how to best apply them
• Taking things further using advanced user interface techniques. This includes user controls, customer server controls, client–side JavaScript, and GDI+.
• Web services. In an increasingly connected world, working with web services grows in importance. This book will show you how to work with them.
• ASP.NET AJAX, with an emphasis on comtemporary web development techniques
• Development using Internet Information Services 7, Microsoft’s premier web hosting platform.
• And much more.

Head First Servlets and JSP: Passing the Sun Certified Web Component Developer Exam (Brain-Friendly Guides)

Bryan Basham, Kathy Sierra, Bert Bates

Amazon Price: $31.49 List Price: $49.99 Usually ships in 24 hours By: O'Reilly Media, Inc. Amazon Marketplace: 44 new & used starting at $24.79

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Certification Central -> Exams -> Java
Subjects -> Computers & Internet -> Certification Central -> Java
Subjects -> Computers & Internet -> Certification Central -> Sun Professional Certifications

Customer Reviews:
Total reviews: 132 Average rating: 4.5 of 5

Editorial Review:

Looking to study up for the new J2EE 1.5 Sun Certified Web Component Developer (SCWCD) exam?

This book will get you way up to speed on the technology you'll know it so well, in fact, that you can pass the brand new J2EE 1.5 exam. If that's what you want to do, that is. Maybe you don't care about the exam, but need to use servlets and JSPs in your next project. You're working on a deadline. You're over the legal limit for caffeine. You can't waste your time with a book that makes sense only AFTER you're an expert (or worse, one that puts you to sleep).

Learn how to write servlets and JSPs, what makes a web container tick (and what ticks it off), how to use JSP's Expression Language (EL for short), and how to write deployment descriptors for your web applications. Master the c:out tag, and get a handle on exactly what's changed since the older J2EE 1.4 exam. You don't just pass the new J2EE 1.5 SCWCD exam, you'll understand this stuff and put it to work immediately.

Head First Servlets and JSP doesn't just give you a bunch of facts to memorize; it drives knowledge straight into your brain. You'll interact with servlets and JSPs in ways that help you learn quickly and deeply. And when you're through with the book, you can take a brand-new mock exam, created specifically to simulate the real test-taking experience.

User Stories Applied: For Agile Software Development (Addison-Wesley Signature Series)

Mike Cohn

Amazon Price: $40.83 List Price: $49.99 Usually ships in 24 hours By: Addison-Wesley Professional Amazon Marketplace: 46 new & used starting at $32.83

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Computer Science -> Software Engineering -> General AAS
Subjects -> Computers & Internet -> Programming -> Software Design, Testing & Engineering -> Software Development
Subjects -> Computers & Internet -> Software -> General

Customer Reviews:
Total reviews: 41 Average rating: 5.0 of 5

Good book, too much fluff 4 out of 5 stars.
1 of 1 people found this review helpful.

As you'll read in other reviews this book does a great job of laying the foundation on how to implement XP as a development process using user stories, iterations, and other concepts used in XP.

Where the book goes a little overboard is with some drawn out stories and examples that could be cut down. In reality I think this book could almost have 1/3 less long and been a 5 star book.

Editorial Review:

The concept of user stories has its roots as one of the main tenets of Extreme Programming. In simple terms, user stories represent an effective means of gathering requirements from the customer (roughly akin to use cases). This book describes user stories and demonstrates how they can be used to properly plan, manage, and test software development projects. The book highlights both successful and unsuccessful implementations of the concept, and provides sets of questions and exercises that drive home its main points. After absorbing the lessons in this book, readers will be able to introduce user stories in their organizations as an effective means of determining precisely what is required of a software application.

Beginning ASP.NET 3.5: In C# and VB (Programmer to Programmer)

Imar Spaanjaars

Amazon Price: $29.69 List Price: $44.99 Usually ships in 24 hours By: Wrox Amazon Marketplace: 50 new & used starting at $24.55

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Home Computing -> Internet -> General AAS
Subjects -> Computers & Internet -> Programming -> Languages & Tools -> C#
Subjects -> Computers & Internet -> Programming -> General

Customer Reviews:
Total reviews: 20 Average rating: 4.5 of 5

Drink Coffee, Coffee, Coffee, lots of them! 5 out of 5 stars.
1 of 1 people found this review helpful.

I give this book full set of stars because of the tremendous effort made by the author to simplify the process.
My only problem with this book is.

It is too slow as to the way it explains the subjects.
The author directs you to download the example files but then totally crawls when it comes to "using the project files."
The book in packed with information but it should have been written for the "SLOWSKIES" you know, the turtles in the Comcast commercials.

The book just crawls and crawls and crawls but overall if you have really strong coffee and patients, you might get through.

Marc

Editorial Review:

Microsofts ASP.NET 3.5 and Visual Web Developer 2008 combine forces to provide you with the ultimate platform on which to create dynamic and interactive web applications. Popular Wrox author Imar Spaanjaars demonstrates how to obtain and install Visual Web Developer. Youll learn that both ASP.NET 3.5 and Visual Web Developer now come with an extensive set of tools that will help you smoothly program your web applications. With the knowledge you gain from this book, you will be able to create feature-rich, database-driven, interactive web sites.

Information Architecture for the World Wide Web: Designing Large-Scale Web Sites

Louis Rosenfeld, Peter Morville

Amazon Price: $26.39 List Price: $39.99 Usually ships in 24 hours By: O'Reilly Media, Inc. Amazon Marketplace: 60 new & used starting at $19.49

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Home Computing -> Internet -> General AAS
Subjects -> Computers & Internet -> Graphic Design -> General
Subjects -> Computers & Internet -> Graphic Design -> General AAS

Customer Reviews:
Total reviews: 42 Average rating: 4.5 of 5

Editorial Review:

The post-Ajaxian Web 2.0 world of wikis, folksonomies, and mashups makes well-planned information architecture even more essential. How do you present large volumes of information to people who need to find what they're looking for quickly? This classic primer shows information architects, designers, and web site developers how to build large-scale and maintainable web sites that are appealing and easy to navigate.

The new edition is thoroughly updated to address emerging technologies -- with recent examples, new scenarios, and information on best practices -- while maintaining its focus on fundamentals. With topics that range from aesthetics to mechanics, "Information Architecture for the World Wide Web" explains how to create interfaces that users can understand right away. Inside, you'll find: An overview of information architecture for both newcomers and experienced practitioners The fundamental components of an architecture, illustrating the interconnected nature of these systems. Updated, with updates for tagging, folksonomies, social classification, and guided navigation Tools, techniques, and methods that take you from research to strategy and design to implementation. This edition discusses blueprints, wireframes and the role of diagrams in the design phase A series of short essays that provide practical tips and philosophical advice for those who work on information architecture The business context of practicing and promoting information architecture, including recent lessons on how to handle enterprise architecture Case studies on the evolution of two large and very different information architectures, illustrating best practices along the way

How do you documentthe rich interfaces of web applications? How do you design for multiple platforms and mobile devices? With emphasis on goals and approaches over tactics or technologies, this enormously popular book gives you knowledge about information architecture with a framework that allows you to learn new approaches -- and unlearn outmoded ones.