Sweden Books

Moments of Truth

Jan Carlzon

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Subjects -> Business & Investing -> Management & Leadership -> Leadership

Customer Reviews:
Total reviews: 20 Average rating: 4.5 of 5

You can read it in an hour 3 out of 5 stars.
1 of 1 people found this review helpful.

This short book is an examination of three companies that Jan Carlzon worked for and how he turned them around. The first is unremarkable and is not relevant to his later insights. He was responsible for a company which was a subsidiary of a airline which sold holidays. He reduced costs to get it through an economic downturn.

The next job he had was working for a Swedish domestic airline. The airline was losing money but the ability to cut costs was limited. The reason for this was that the airline schedules and routes had been determined politically. There was limited ability to cut costs. The strategy he used to overcome the problem was to try to increase revenue by fare discounting. The problem was that previous fair discounting attempts had not been that effective. He developed a advertising strategy which aimed at expressing the cost by referring it to notes of currency. This was successful and traffic increased not by an anticipated 20,000 but by 120,000.

Following that he was put in charge of SAS an international airline company that was owned by Norway Sweden and Denmark. His strategy to make the airline profitable was to sell full fare seats. Up to this time Carlzon had made a habit of firing internal marketing units in his airlines and depending on the knowledge of his staff at the front line. He was able to use this knowledge to make his airline attractive to business class passengers.

He removed first class and created a business class.(In his view the only people who used first class with any regularity were airline executives) The business class had a distinct section of the plane which was curtained off. They got on the plane last and left first. They had a distinct waiting area. He worked out that the most significant thing of importance to business class travellers was prompt departure. He asked one of his employees to come up with a strategy of moving to 100% success of leaving at the right time. They came up with a strategy which identified the reasons for airplanes leaving late. They were:

* Waiting for passengers on connecting flights
* Waiting as a result of meals not turning up for the passengers
* Waiting for late staff
* Compressing flights

A strategy was worked out that would cost an estimated $1.8 million dollars to make flights go on time. From now on no one would wait for connecting flights. Passengers would be put on other carriers. If meals did no turn up it was thought that in most cases there would be a surplus and if there was not customers could be given vouchers for restaurant meals at the next embarkation point. If cabin (as opposed to flight) staff did not turn up the aircraft would take off. The compression of flights means that if a plane was half full it would be cancelled with the aim of trying to fill up the next plane to a full load. Flights simply were to be flown regardless of whether the flight was full. This in fact was going to be the major part of the $1.8 million cost.

What happened was that the strategy of flying on time was so successful flight compression was not a problem. All flights were now full and the strategy only cost $200,000 with the pay off the increased revenue from the full flights.
Another strategy was Carlzon's moth balling of newly purchased airbuses. One of the things which characterizes the airline industry is the use of new technology. To this extent the industry is production driven. The advantage of the new airbuses was that they had a lower cost per-passenger mile. The problem with them was that they were a bigger aircraft and for them to run cost effectively the airline would have to have less scheduled flights and have more people flying on each scheduled flight. This however had the potential downside that the airline would lose attraction to the customer as there was less flexibility in the schedule. For that reason Carlzon kept his older DC 9 aircraft in service as he was customer focused.

The conclusions that Carlzon draws about how to run a company is that marketing and sales are the key. The reality of a company and how it is seen is based on the individual moments of contact that a customer has with the representatives of the company. As these contacts are so important it is his view that the representatives of the company at the client interface be highly motivated and skilled. Further that they have the ability to make decisions about what they do. Lastly that they be in a position to feedback to the management what the realities are. In his view a flatter empowered structure is the key to the success of the modern corporation.

The sorts of things that he did were counter intuitive. It would be thought that aircraft which flew cheaper would be good for the bottom line. It makes good sense to compress flights so that aircraft fly full. Yet it was these things which potentially had the cost of reducing market share. Managers who were isolated from the customers might think it was attractive to cut costs in this way but front line staff are better able to sense the market dynamics of the industry.

Editorial Review:

The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer–driven economy.

Absolut Book.: The Absolut Vodka Advertising Story

Richard W. Lewis

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Customer Reviews:
Total reviews: 40 Average rating: 5.0 of 5

WOW!! 5 out of 5 stars.
7 of 7 people found this review helpful.

This is a wonderful, informative, and beautiful book.
This book is about the Absolut Vodka advertising campaign. How it began, and what it is about. There are many beautiful, and breath taking images which makes you see the entire light of the campaign which looks so simple from the outside. Now, you get the inside looks and it isn't simple at all but an amazing experience.
WOW!!

As advertised - a great buy 5 out of 5 stars.
1 of 1 people found this review helpful.

If you like the Absolut ads, this is a good book for you. It's what you'd expect - big pictures of the Absolut ads with explanations from the ad agency guys who made it happen. A fun coffeetable book.

Absolut Book: The Absolut Vodka Advertising Story 5 out of 5 stars.
1 of 1 people found this review helpful.

Absolut is one of the best selling vodkas in the world and the advertsing for it is second to none. In this fabulous book were are told the inside story behind the marketing and selling of this tasty treat. The paper is first grade and the pictures are outstanding to say the least. Absolut original with a bottle looking like a Roman ruin is probably my favorite one but there are so many nice advertising ideas that have become stupendous posters. Absolute Enivironment is also a nice one. This is a good coffee table book and a nice gift for the person that likes vodka and to read.

Editorial Review:

A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

Swedish Christmas

Catarina Lundgren Astrom

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Subjects -> Cooking, Food & Wine -> Regional & International -> European -> Scandinavian
Subjects -> Cooking, Food & Wine -> Special Occasions -> Christmas & Hanukkah

Customer Reviews:
Total reviews: 6 Average rating: 4.0 of 5

A delightful Christmas album 4 out of 5 stars.
11 of 14 people found this review helpful.

Since both authors are professional photographers, it is to be expected that the photographs in this book are all excellent and many are artistic. I was in a dilemma as to how many stars I should give to rate this book. As a Christmas album it deserves at least five stars. However, as a book about Christmas customs I would only give it three (therefore on average I give it four).
Firstly, I would like to say that the content of the book is often written in a very warm and readable way and it is full of childhood reminiscences and vivid description. For other readers I must admit, this style might well be preferable. Personally, I had hoped that the book would have had a much greater folklore content (something analogous with Kathleen Stokker's "Keeping Christmas: Yuletide Traditions in Norway and the New Land", 2000). There is a minimal amount of interesting allusions to folk customs. However, they are not described in detail. Moreover, another problem comes from the actual translation into English. A translator should never translate certain words. For instance, on p. 32 there is a reference to the St.Lucia day (Dec. 13th) custom of boys "wearing tall, funnel-shaped hats (like dunce caps)". It would have been nice to have included the actual Swedish name for this cap (some Swedish friends of mine call it a 'strut' or 'cone' but I am not sure if there is a 'proper' name as well?). Swedish is one of the languages I speak and I believe that more Swedish terms would have improved the work and given more local flavour. Similarly, on p.12 there is a reference to the "Advent candelabra" with four candles (one for each week of Advent). Here it should have been explained that this is called an 'adventjusstarka'. Again the ubiquitous "Christmas goat" should also have been given its proper name (julbock). Such a detail is important since the word 'julbock' is very different from the related cognate terms of the Finnish 'joulupukki' (who is Santa himself) and the Norwegian 'julebukking' (which refers to Christmas mumming). Likewise, "Santa's rice pudding" on p. 69 in which there is a hidden almond is called 'risgryngrot' (with an umlaut on the 'o'). This reminds me of the lucky coin hidden in the Greek 'vasilopita' or St. Basil's new year pie). Moreover, the "sheaf of straw" mentioned on p. 44 which is a bundle of oats left outside for the birds is called a 'julkarve'( with an accent on the 'a' and which corresponds to the Norwegian 'julenek'). There are indeed some fascinating references to traditions such as the fortune-telling with lead (molybdomancy) on New Year's day. I also enjoyed the superstitions mentioned in connection with the early church service on Christmas day (on p.121). This service is actually called the 'julottan' - again a word that the authors had neglected to share. There are also several basic details and customs which have not been included. For instance, no mention is made of the lucia buns being called 'lussekatter'(i.e. Lucy cats) and neither is there any mention of the custom of 'kasta julskomme' or throwing a type of braided straw figure (the 'julbock' is just one such type). This custom was performed as a joke on a neighbour's door or as a courting ritual. Another weakness is that the photographs (though beautifully taken) are not labelled. Captions would have been most useful. For instance, I wanted to know the significance (and word for) the oranges that are studded with cloves in photographs on pages 57 and 132. I have met this custom in the Ionian islands where it was called a 'prokado portokali' and it was given to solicit gifts on New Year's day. It is also reminiscent of the Welsh 'calennig'. It should also be mentioned that the book provide many enjoyable recipes (even if the names for these recipes are not supplied) as well as some practical tips about making Christmas crackers and a gingerbread house. The authors have done a great deal of work and, despite my comments (coloured by my own personal taste and preferences), I am sure that this would be the ideal Christmas book for many readers. If you are looking for a beautiful Christmas souvenir from Sweden then it is the perfect gift. For this reason I would actually buy another copy of it for certain friends - however, I could not buy it for any of my colleagues. Dr. M. Sfaellou.

Editorial Review:

Swedish Christmas is not just a cookbook but an inspiring book full of Christmas memories, recipes and tips of how to make Christmas enchanting. With its atmospheric photographs and engaging stories, it can be used as the ultimate handbook to a magical Christmas or simply be enjoyed as an armchair book. All the recipes have been adapted to the American kitchen.

On My Swedish Island: Discovering the Secrets of Scandinavian Well-being

Julie Catterson Lindahl

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Subjects -> History -> Europe -> Scandinavia

Customer Reviews:
Total reviews: 7 Average rating: 5.0 of 5

10 stars and one of my top favorite books..... 5 out of 5 stars.
10 of 10 people found this review helpful.

This has become one of my top favorite 5 books because of the wisdom the author shares. Everything from simply living spaces, simple food, the outdoors, being content with less and more observant about the world around us. Call it Scandinavian zen or simply wise living.

The author hits the nail on the head when she shares how our choices can make our lives better and that these choices often have to do with being still and observant and not allowing big business or hurried people to sway us from taking the path less traveled.

Its a book that I read and then set down, then pick up and read some more, and set down. I savor the lessons I have learned from the book and have recommended it to simple living group friends who like myself try and live a self sufficient lifestyle void of so many of the 'must haves' that American society pushes.

Living here in the Sierras I also appreciated the authors wonderful stories about what the outdoors offers. Be it walking for fitness, or enjoying the fresh fish and vegetables it offers.

So much to be learned from the author and cannot recommend the book highly enough.

Editorial Review:

An exploration of the integral relationship between nature and personal development and how this manifests itself in the Scandinavian lifestyle-from outdoor life and relaxation to design, cuisine, gardening, and herbalism.

On my Swedish Island is a rich collection of ideas about how we can improve our quality of life with a fresh philosophy that is Nordic-inspired, but can be used in any climate.

Part memoir and part self-help book, On My Swedish Island combines the story of the author's transformation from urban jetsetter to wife and mother living on a small Swedish island with practical suggestions for living a simpler, more fulfilling existence.

Poems of Color

Wendy Keele

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Subjects -> History -> Europe -> Sweden
Subjects -> Home & Garden -> Crafts & Hobbies -> Knitting
Subjects -> Home & Garden -> Crafts & Hobbies -> Textile Arts

Customer Reviews:
Total reviews: 2 Average rating: 4.5 of 5

Poem is the right title for this book, but it's a lot more 5 out of 5 stars.
51 of 51 people found this review helpful.

The Bohus Workshop in Sweden was started about 50 years ago and brought together creative designers and hand knitters to make some of the most stunning knitted creations ever. The wool was carefully chosen, the designs modern and timeless, with that ineffable Scandanavian flair. Sadly the Bohus workshop has long been closed. All that remains are some treasured vintage sweaters and...this book to document their history. And not only does this book document the history of Bohus Workshop, it also has patterns so you can make some of the famous designs yourself.

This isn't knitting for the timid; many of the designs boldly go where color knitting isn't supposed to go; there are patterns with 3, 4 even more colors per row. The colors are subtle and varied, knitted in an angora/wool mix to create the "shimmering" effect the Bohus designs were famous for. But if you embark on such a knitting adventure you will surely make a masterpiece you will wear or give with great pride.

A source for the kind of yarn that closely matches the Bohus mix is provided in the book, plus patterns for the famous fairisle-like yoke pattern models. Also included are jackets with matching designs to the yoke pullovers, mittens, and hats. You can certainly adapt the design to your own creations. Not all the designs require many colors per row; some are two color only throughout and some rely more on texture than color.

This book is worth reading for textile history, for history of women in clothing design, and for knitting history. And it's also a valuable knitting reference for people who like to knit their own designs as well as reproduce them from patterns. All in all, this book has a lot and is one of my great favorites.

Editorial Review:

Many handcraft traditions are lost because no one records the history and techniques, even though numerous examples and practitioners still exist. Thankfully, Wendy Keele has prevented this from happening to Bohus-style knitting. Poems of Color shows this unique Scandinavian knitting style-- philosophy, really--in careful detail, elucidated by a number of the original knitters and beautifully illustrated with color photographs.

Great Transformations: Economic Ideas and Institutional Change in the Twentieth Century

Mark Blyth

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Customer Reviews:
Total reviews: 1 Average rating: 5.0 of 5

Editorial Review:

Mark Blyth argues that economic ideas are powerful political tools as used by domestic groups in order to effect change since whoever defines what the economy is, what is wrong with it, and what would improve it, has a profound political resource in their possession. Blyth analyzes the 1930s and 1970s, two periods of deep-seated institutional change that characterized the twentieth century. Viewing both periods of change as part of the same dynamic, Blyth argues that the 1930s labor reacted against the exigencies of the market and demanded state action to mitigate the market's effects by "embedding liberalism" and the 1970s, those who benefited least from such "embedding" institutions, namely business, reacted against these constraints and sought to overturn that institutional order. In Great Transformations, Blyth demonstrates the critical role economic ideas played in making institutional change possible and he rethinks the relationship between uncertainty, ideas, and interests on how, and under what conditions, institutional change takes place. Mark Blyth is an assistant professor of political science at the Johns Hopkins University specializing in comparative political economy. He has taught at Columbia University, and at the University of Birmingham, UK. Blyth is a member of the editorial board of the Review of International Political Economy.

No Pretty Pictures: A Child of War

Anita Lobel

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Customer Reviews:
Total reviews: 33 Average rating: 4.5 of 5

Editorial Review:

Nominated for a 1998 National Book Award for Young People's Literature, No Pretty Pictures: A Child of War is Anita Lobel's gripping memoir of surviving the Holocaust. A Caldecott-winning illustrator of such delightful picture books as On Market Street, it is difficult to believe Lobel endured the horrific childhood she did. From age 5 to age 10, Lobel spent what are supposed to be carefree years hiding from the Nazis, protecting her younger brother, being captured and marched from camp to camp, and surviving completely dehumanizing conditions. A terrifying story by any measure, Lobel's memoir is all the more haunting as told from the first-person, child's-eye view. Her girlhood voice tells it like it is, without irony or even complete understanding, but with matter-of-fact honesty and astonishing attention to detail. She carves vivid, enduring images into readers' minds. On hiding in the attic of the ghetto: "We were always told to be very quiet. The whispers of the trapped grown-ups sounded like the noise of insects rubbing their legs together." On being discovered while hiding in a convent: "They lined us up facing the wall. I looked at the dark red bricks in front of me and waited for the shots. When the shouting continued and the shots didn't come, I noticed my breath hanging in thin puffs in the air." On trying not to draw the attention of the Nazis: "I wanted to shrink away. To fold into a small invisible thing that had no detectable smell. No breath. No flesh. No sound."

It is a miracle that Lobel and her brother survived on their own in this world that any adult would find unbearable. Indeed, and appropriately, there are no pretty pictures here, and adults choosing to share this story with younger readers should make themselves readily available for explanations and comforting words. (The camps are full of excrement and death, all faithfully recorded in direct, unsparing language.) But this is a story that must be told, from the shocking beginning when a young girl watches the Nazis march into Krakow, to the final words of Lobel's epilogue: "My life has been good. I want more." (Ages 10 to 16) --Brangien Davis

Leading By Design: The Ikea Story

Ingvar Kamprad, Bertil Torekull

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Customer Reviews:
Total reviews: 4 Average rating: 3.0 of 5

Editorial Review:

Leading by Design is really, of course, the story of Ingvar Kamprad, the Swedish furniture retailer who turned Ikea into a company that now has 41,000 workers at 150 stores in 30 countries who annually distribute 100 million catalogs and sell $6.25 billion in goods. And what a story it is. Based on extensive conversations with the subject, 100 additional interviews, and various documents both public and private, business journalist Bertil Torekull employs an unusual mixture of blunt first-person recollections and narrative overviews delivered with literary flair to peel away the intricacies of Kamprad's life. Along the way, Torekull reveals the creative forces that propelled Kamprad's distinctive entrepreneurial drive and fashioned a successful company. "Imagine one of the coldest little countries in the world. Think of the most barren part of that country. See in front of you a godforsaken place deep in the wild spruce forests," Torekull begins. "This book is about a man who grew up in that harsh environment, which was to mark his whole life and fundamentally color the philosophy with which he built his vast empire." Delving into a fascinating career that began taking shape at the unlikely age of 5, Torekull presents this tale in a way that entertains as well as educates. --Howard Rothman

A Home: Paintings from a Bygone Age

Carl Larsson

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Subjects -> Arts & Photography -> History & Criticism -> General AAS

Editorial Review:

This work includes stunning watercolour paintings by one of Sweden's best-loved artists; and fascinating insight into Swedish rural and artistic life in the late nineteenth century. It is accompanied by an explanatory text giving more detail about his life and techniques. Carl Larsson is one of Sweden's best-loved artists. His stunning watercolours of his home and family from the end of the nineteenth century are acclaimed as one of the richest records of life at that time. The paintings in this book all depict Larsson's home in the village of Sundborn in west Sweden, where he lived with his wife Karin and eight children for many years. The accompanying text provides a fascinating insight into Larsson family life, and Carl's painting techniques. Today, over 60,000 tourists a year visit Sundborn to admire Larsson's home and work.

Neoclassicism in the North: Swedish Furniture and Interiors 1770-1850

Hakan Groth, Fritz von der Schulenberg

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Customer Reviews:
Total reviews: 3 Average rating: 5.0 of 5

Fabulous Resource 5 out of 5 stars.
15 of 15 people found this review helpful.

This is another great book for Swedish decorative detail .A great asset in the decorative artist`s Library.A good source for Bolander`s beautiful wall murals. Great photography with excellent detail shots .A beautiful and knowledgable book. I am a decorative artist specializing in custom painted furniture for decorators and designers and have found this book to be a great resource and very helpful in my work.

Excellent and erudite 5 out of 5 stars.
9 of 9 people found this review helpful.

This book is a treasure of neoclassicism in Sweden. It is supported by sensible (not gushy interior design talk) text and is logically sequenced.

The pictures and additional material is excellent; although the lighting in some of the photographs is less than perfect.

This is an inspirational reference for the topic.

Editorial Review:

An exploration of Swedish furniture and interiors, from royal salons with exquisite Pompeian ornament to modest splatter-painted Biedermeier halls. The volume contains nearly 400 photographs presenting the decoration and furnishings of 20 houses and apartments in neoclassical style with a Swedish freshness. The text traces the evolution of the neoclassical style in Sweden, placing it in its wider European context, and examines the history of each of the buildings. Plans and original drawings by the architects and designers are included.