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Sell What You Sow: The Grower's Guide to Successful Produce Marketing

Eric Gibson

Sell What You Sow: The Grower's Guide to Successful Produce Marketing Eric Gibson Amazon Price: $26.05
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Customer Reviews:
Total reviews: 3 Average rating: 5.0 of 5

Marketing Tool Supreme 5 out of 5 stars.
28 of 28 people found this review helpful.

This book is designed for the small farmer to help create a marketplace for what they produce. It covers virtually every area that produce can be sold from direct marketing, farmers markets, CSA's, and restaurant sales to name a few. He lists the advantages and disadvantages of most plans in detail. He covers how to display signs and produce in the most appealing manner. Of particular interest to me was his discussion of "value added" products. There is an excellent Resource Section at the end of the book with a multitude of organizations that are sources of information. This is a must-have in the home library!

Editorial Review:

The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers’ markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.

The Fatal Harvest Reader

The Fatal Harvest Reader Amazon Price: $22.45
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By: Island Press
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Customer Reviews:
Total reviews: 4 Average rating: 4.0 of 5

Very convincing 5 out of 5 stars.
25 of 29 people found this review helpful.

When I received this book recently as a gift I was completely overwhelmed. Overwhelmed by the considerateness of the donor. Overwhelmed by the high quality of the production. Overwhelmed by the large number of "big names" who had contributed. Overwhelmed by the quality and meaningfulness of the photographs. Overwhelmed by the quality of the message that it gets across. Overwhelmed by the ammunition it gives me in my own personal drive for safer, more reliable food. Overwhelmed by how helpful it will be to the waverers who have not yet plucked up the courage to break their links with the chemical establishment.

Let me start with the photos which are not only high quality but extremely helpful because side by side we are given a picture of crops grown under two systems which represent the two poles of producing our food. The text on the left page goes like this: "Industrial Eye: see what you are looking at: MELONS: More than half the melons sold in the U.S. are grown in California where industrial melon farms stretch for miles and miles ... Two of the most heavily used toxins in industrial melon production are ... Life is also difficult for the melon pickers ..." On the right page we have: "Agrarian Eye: See what you are looking at: MELONS: These melons are one crop among dozens at the Live Earth's 23-acre farm near Santa Cruz, CA. The melons are part of a diverse system of annual and perennial fruit and vegetable crops that rely on soil health to support the plant's natural ability to deter pests. But it's not done so easily - there are many challenges ... Coastal fog also poses potential fungal problems for melons, which Broz addresses by using fungal-resistant varieties of melons ... The melons are sold at local farmers' markets and through the farm's community supported agriculture (CSA) program, where families receive a weekly box of seasonal fruits and vegetables throughout the growing season."

Next the text. "Part One: Farming as if Nature Mattered: Breaking the Industrial Paradigm" is composed of seven articles such as "Global Monoculture: The Worldwide Destruction of Diversity". Then "Part Two: Corporate Lies: Busting the Myths of Industrial Agriculture" is composed of articles each addressing one of the seven myths such as "Myth Two: Industrial Food is Safe, Healthy and Nutritious". The book continues through to "Part Seven: Organic and Beyond: Revisioning Agriculture for the 21st Century" with nine more articles such as "The Ethics of Eating: Why Environmentalism Starts at the Breakfast Table."

In these 370 pages we have all the information we need to convince those sitting on the fence that we must reduce our dependence on industrial agriculture. When confronted with this volume it is difficult to imagine how all those involved in the industrial agricultural chain will be able to put up an effective argument. On the contrary, it should be convincing to the thinking service organization that this is where their future profits lie and they should climb on the band wagon helping rather than hindering. For the farmer who is wavering - and probably for good reasons as his livelihood is affected - he will find in this volume the encouragement he needs; others have forged the trail and he can follow in the knowledge that the forerunners have solved the major problems.

Bravo to all those concerned with the preparation of this volume. You have done mankind a great service. It is a long tunnel down which we are travelling, but I for one can now see the light in the distance. Because of your initiative the rest of us will travel our own path with more confidence and with greater speed. At last we can hope for some sanity in our food production. If we can get this volume into the hands of enough people - people who care - then we really can change the world. If Silent Spring was the book that woke the world to the evils of indiscriminate chemical use, then this volume will go down as the one that banged home the last nail in the coffin of industrial agriculture.

Editorial Review:

Fatal Harvest takes an unprecedented look at our current ecologically destructive agricultural system and offers a compelling vision for an organic and environmentally safer way of producing the food we eat. The Fatal Harvest Reader brings together in an affordable paperback edition the essays included in Fatal Harvest, offering a concise overview of the failings of industrial agriculture and approaches to creating a more healthful and sustainable food system.

Old Deseret Live Stock Company: A Stockman's Memoir

W. Dean Frischknecht

Old Deseret Live Stock Company: A Stockman's Memoir W. Dean Frischknecht Amazon Price: $26.37
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Editorial Review:

In the high country of the northern Wasatch Mountains, lies what is left of one of the West’s largest ranches. Deseret Live Stock Company was reputed at various times to be the largest private landholder in Utah and the single biggest producer of wool in the world. The ranch began as a sheep operation, but as it found success, it also ran cattle. Incorporated in the 1890s by a number of northern Utah ranchers who pooled their resources, the company was at the height of successful operations in the mid-twentieth century when a young Dean Frischknecht, bearing a recent degree in animal science, landed the job of sheep foreman. In his memoir he recounts in detail how Deseret managed huge herds of livestock, vast lands, and rich wildlife and recalls through lively anecdotes how stockmen and their families lived and worked in the Wasatch Mountains and Skull Valley’s desert wintering grounds.

The New Encyclopedia of Southern Culture: Volume 11: Agriculture and Industry (New Encyclopedia of Southern Culture)

The New Encyclopedia of Southern Culture: Volume 11: Agriculture and Industry (New Encyclopedia of Southern Culture) Amazon Price: $19.95
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Editorial Review:

Volume 11 of The New Encyclopedia of Southern Culture examines the economic culture of the South by pairing two categories that account for the ways many southerners have made their living. In the antebellum period, the wealth of southern whites came largely from agriculture that relied on the forced labor of enslaved blacks. After Reconstruction, the South became attractive to new industries lured by the region's ongoing commitment to low-wage labor and management-friendly economic policies. Throughout the volume, articles reflect the breadth and variety of southern life, paying particular attention to the region's profound economic transformation in recent decades.

The agricultural section consists of 25 thematic entries that explore issues such as Native American agricultural practices, plantations, and sustainable agriculture. Thirty-eight shorter pieces cover key crops of the region—from tobacco to Christmas trees—as well as issues of historic and emerging interest—from insects and insecticides to migrant labor. The section on industry and commerce contains 13 thematic entries in which contributors address topics such as the economic impact of military bases, resistance to industrialization, and black business. Thirty-six topical entries explore particular industries, such as textiles, timber, automobiles, and banking, as well as individuals--including Henry W. Grady and Sam M. Walton—whose ideas and enterprises have helped shape the modern South.

The Oregon-American Lumber Company: Ain't No More

Edward Kamholz, Jim Blain, Greg Kamholz

The Oregon-American Lumber Company: Ain't No More Edward Kamholz, Jim Blain, Greg Kamholz Amazon Price: $52.74
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Total reviews: 3 Average rating: 5.0 of 5

Editorial Review:

This is a lavishly illustrated history of the Oregon-American Lumber Company, during its heyday one of the most important lumber firms in the Pacific Northwest. Operating from 1922 until its closure in 1957, the company provides an illuminating example of the history of lumbering in the region, showing in detail both the opportunities and problems encountered by firms seeking to exploit the area’s rich natural stands of Douglas fir. The story is enhanced by the inclusion of 285 illustrations, most of which are previously unpublished, that depict logging, railroading, and sawmilling activities, and 17 period-specific maps that give the reader a unique perspective on the growth of the company.

The lumbering industry was pivotal to America’s settlement and development, reaching its zenith in the period covered by this book, which shows how Oregon-American’s survival depended on successfully adapting to great changes in market forces and in industry structures, to natural disasters, and to economic crises like the Great Depression. Essential to the company’s objective of supplying lumber to markets in the Midwest farm belt was its relationship with the Great Northern and Northern Pacific Railroads; accordingly, the book provides much information on the railroad networks that made timber extraction possible.

The study is based on fifteen years of archival and on-the-ground research and draws heavily on the extensive collection of Oregon-American records, notably the correspondence files of Judd Greenman, the company president who conceived and executed most of the company’s operating policies. It also includes, as sidebars, engaging oral histories related by employees, which enrich the text and provide a vivid contrast between management and employee viewpoints.

Principles of Agribusiness Management

James G. Beierlein, Kenneth C. Schneeberger, Donald D. Osburn

Principles of Agribusiness Management James G. Beierlein, Kenneth C. Schneeberger, Donald D. Osburn List Price: $39.95
By: Waveland Press
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Editorial Review:

A general overview of the practical skills needed by present and future agribusiness managers to successfully and effectively manage any agribusiness enterprise! Today's agribusiness system is posed for another period of rapid change. The recent past has brought major changes in many economic and technological relationships. This comprehensive volume is based on the idea that the future belongs to those business managers who can adapt their firms to meet the new challenges of a changing marketplace. The authors have designed a straightforward, easy-to-read introduction that emphasizes the application of basic, practical management skills to marketing, demand analysis, forecasting, production economics, finance, and personnel.

Beyond the Miracle of the Market: The Political Economy of Agrarian Development in Kenya (Political Economy of Institutions and Decisions)

Robert H. Bates

Beyond the Miracle of the Market: The Political Economy of Agrarian Development in Kenya (Political Economy of Institutions and Decisions) Robert H. Bates Amazon Price: $24.99
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Editorial Review:

As capitalism defeated socialism in Eastern Europe, the market displaced the state in the developing world. Robert Bates focuses on Kenya, a country that continued to grow while others declined in Africa, and criticizes the neo-classical turn in development economics. Attributing Kenya's exceptionalism to its economic institutions, Bates relates its subsequent economic decline to the change from the Kenyatta to the Moi regime--and the subsequent use of the power of economic institutions to redistribute rather than to create wealth.

Slaughterhouse Blues: The Meat and Poultry Industry in North America (Case Studies on Contemporary Social Issues)

Donald D. Stull, Michael J. Broadway

Slaughterhouse Blues: The Meat and Poultry Industry in North America (Case Studies on Contemporary Social Issues) Donald D. Stull, Michael J. Broadway Amazon Price: $37.19
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Customer Reviews:
Total reviews: 1 Average rating: 5.0 of 5

Very good book! 5 out of 5 stars.
1 of 14 people found this review helpful.

I haven't read this yet, but I'm getting it for Christmas, and it should be just as good as the other slaughterhouse books! Read it if you want to learn about how badly animals are treated inside slaughterhouses!

Editorial Review:

SLAUGHTERHOUSE BLUES: THE MEAT AND POULTRY INDUSTRY IN NORTH AMERICA draws on more than 15 years of research by the authors, a cultural anthropologist and a social geographer, to present a detailed look at the meat and poultry industry in the United States and Canada. Following chapters on today's beef, poultry, and pork industries, SLAUGHTERHOUSE BLUES examines industry impacts on workers and on the communities that host its plants. The book details the authors' efforts to help communities plan for and mitigate the negative consequences of meat and poultry plants as well as community opposition to confined animal feeding operations. The book concludes by exploring alternatives to North America's model of industrialized meat production.

Biodiesel America: How to Achieve Energy Security, Free America from Middle-east Oil Dependence And Make Money Growing Fuel

Josh Tickell

Biodiesel America: How to Achieve Energy Security, Free America from Middle-east Oil Dependence And Make Money Growing Fuel Josh Tickell Amazon Price: $23.96
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Customer Reviews:
Total reviews: 18 Average rating: 4.5 of 5

excellent overview and must read for anyone who wants a solid understanding of America's fastest growing alternative fuel 5 out of 5 stars.
4 of 5 people found this review helpful.

I strongly recomend this book for anyone who wants a very readable overview of the biodiesel world. This book is just as engaging to someone seasoned in the renewable fuels industry as those that are just being introduced to this important subject. Josh Tickell explains things to just the right depth, tackling complicated concepts with straighforward language that helps you understand its relavance.
Buy this book. Give it to your friends. Donate one to the local library!

Why Smart Energy Policy is as Important as A Strong Military 4 out of 5 stars.
3 of 3 people found this review helpful.

An excellent overview of this country's energy history and energy options and a good starting point from which to learn more. Not a left wing political rant nor an argument for biodiesel as an energy panacea. Tickell emphasizes the economic costs of our energy dependence and the benefits of energy self-sufficiency from a practical perspective - certainly a highly relevant subject in light of the turmoil in the Middle East.

Huber is Right and Tickell is wrong. 3 out of 5 stars.
2 of 9 people found this review helpful.

States like Minnesota, Illinois, Michigan, and Oregon have made Biodiesel feasible through political incentives and mandates. The desired affect of the political mandates has been to artificially raise the prices of soybeans and corn. Minnesota fuel law msandates 2% of the diesel fuel include biodiesel and an additional law favoring corn support requires gasoline too include 10% ethanol. Locally owned and operated, Ethanol production plants produce 400 million gallons of ethanol a year: Fontieer Energy, World Energy, and Pacific Biodiesel. The production of Ethanol boosts the price of corn removing excess inventories and driving up demand for the commodity. Likewise, Illinois, Michigan, and Oregon have similar fuel laws mandating 2% biodiesel portion to the fuel mix. Biodiesel in some parts of the country has become an alternative heat fuel to natural gas.

Cost is the biodiesel barrier. Biodiesel costs 20 cents more than conventional diesel. Tax incentives attempt to temporarily narrow the cost gap. Tax support is linked to environmental advantages. Biodiesel environmental advantages include: Biodiesel emits no sulfur, discharges 78% less CO2, has 50% fewer smog producing components, leads to 48% reduction in carbon monoxide, and has 67% less hydrocarbons.

Biodiesel production volumes are insignificant, 30 million gals/day, in comparison to the 85 million barrels/day of oil. The Energy Information Administration predicts that worldwide oil consumption would increase from 28.4 billion barrels a year in 2002 to 43 billion barrels per year by 2025. Each year the US consumes 125 billion gallons of gasoline and 60 billion gallons of diesel and distillate fuel. Biodiesel would need to reach at least 60 billion gallons a year to replace diesel and endure five to ten years worth of tax burden to compensate for cost differences between the two products. Currently, Biodiesel volumes are too small to be significant. Secondly, there is a water shortage, "Ultimate Resource II" which Tickell ignores in his three scenario plan to reach, 60 billion gallons of biodiesel. Tickell's problem is water and arable land not incentives to grow more soybeans. Tickell becomes desparate and proposes a $308 billion algae oil infrastructure to achieve his 60 billion gallons. This plan would alienate both the farmer and the tax payer and incourage them to seek methods for extracting shale and tar oil.

Biodiesel contains 10% less energy per gallon than diesel fuel but has 7% more combustion efficiency yielding 2-3% decrease in torque, power, and fuel efficiency. Three components are need to produce biodiesel: vegetable oil or animal fat, an alcohol (methanol or ethanol), and a catalyst (sodium hydroxide - NaOH). Vegetable oil + Methyl Alochol->Glycerol + Methyl Ester.

Diesel engines cost more than gas engines, but perform more efficiently. Diesel cars and performance stats: ninety-eight 27 miles/gal, Volkswagon Rabbit 45 miles/gal, Delta 88 and Oldsmobile Tornonado, Ford - prodigy diesel-electric hybrid 70 miles/gal, Dodge Esx4 diesel-electric 72 miles/gal, GM Precept 79.6 miles/gal, Toyota Prius 50 miles/gal, Jeep CRD: tow capacity of 5,000 lbs and 27 miles/gal, Volkswagon Turbo Direct Injection (TDI) for new beetle, golf, Jetta, Passat 50 miles/gal, and A2 80 miles gal.

Tickel is wrong and Peter Huber is right. Future energy will come from Shale and Tar oil as Middle East oil depletes. The US and Canada will become the new "empty quarter". The future of energy will not be biodiesel or hydrogen, but oil and electricity. Biodiesel is a short-term political maneuver to appease special interest groups. Cheap petroleum fuel will force the inevitable conclusion to abandon these alternative fuels as too expensive. Tickel calls the House of Saud a House of cards: 1. The House of Saud with its 30,000 members owns 25% of the worlds oil. 2. The House of Saud is a top-heavy ruling class and putting downward economic pressure on an increasingly large Saudi society. 3. Economic cannibalization of the middle class by the ruling elite has reduced stipends for the average Saudi citizen demonstrated by the plummet in per capita income of $28,600 in 1981 to $6,800 in 2001. 4. The country owes $164 billion equal to the GNP. 5. Country assets drain has become a crisis. Financial follies has drained the country of $120 billion cash assets in 1980 leaving the Saudi treasury holding only about $20 billion. 6. Rapid disintegration of the middle class has driven the popularity of the Islamic fundamentalist. 7. Unemployment rate stands near 25%.

Tickel is a doomdayer and from the doomsday ashes he preaches his vision of a biodiesel powered economy. Peter Huber, "The Bottomless well" is a more accurate vision of abundant and infinite energy. Wealth is the country that produces and consumes the most energy. Bottom line, the country with the maximum consumption of energy will become the wealthiest country. India and China are rapidly consumption energy and their wealth is increasing. India enjoys a 8% growth rate and experience rapid wealth creation buying BMW, Mercedes, Rolls-Royce, expensive watches, and large real-estate abodes. Private banks and hedge funds surge into India seeking to stabilize and profit from the surge in wealth creation in the country. Wealthy investors vote with their dollars encouraging rapid growth to be sustained. Everything looks better during a boom. The expression of this new found wealth is a result of cheap energy.

What happens when energy consumption increases another 4 fold? Computers, robots, electronics, and logic created devices will proliferate as diverse means of service and production as companies seek to market and sell this expert logic. Energy takes on a higher quality form and produces higher quality results. Machine and computer moves closer to the consumer and provide value chains of service. Exclusive and expensive devices will become more accessible: health devices, music devices, media devices, and transportation devices; more manual labor becomes mechanical labor; more intellectual processes become digital; and more energy transform from combustible energy to electrical energy.

Huber believes in the potential of fusion energy telling readers that 10 trillion quads of energy exist in our oceans. The problem with fusion energy is cost. Therefore, oil and nuclear energy will remain the most feasible source of energy in the near future. However, as cars become more computerized and robotic the need for combustible engine locomotion will diminish.

Tickel at best should be arguing for short-term relief of energy supplies. During the 1970s, oil production increased locally to 50 percent as oil in Texas, Alaska, and Mexico warded off production shortages in the Middle East. Huber predicts that Shale and Tar oil will ward off any shortages in the near future to peak oil, a false and misleading concept. The world is not running out of energy. We are just beginning to tap the endless boundary of infinite energy.

The Coffee Book: Anatomy of an Industry from Crop to the Last Drop, Revised and Updated Edition

Gregory Dicum, Nina Luttinger

The Coffee Book: Anatomy of an Industry from Crop to the Last Drop, Revised and Updated Edition Gregory Dicum, Nina Luttinger Amazon Price: $11.53
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Total reviews: 15 Average rating: 4.5 of 5

Editorial Review:

Revised and updated, a compact guide to the beverage that keeps us running.

A freshly updated edition of the best introduction to one of the world's most popular products, The Coffee Book is jammed full of facts, figures, cartoons, and commentary covering coffee from its first use in Ethiopia in the sixth century to the rise of Starbucks and the emergence of Fair Trade coffee in the twenty-first. The book explores the process of cultivation, harvesting, and roasting from bean to cup; surveys the social history of café society from the first coffeehouses in Constantinople to beatnik havens in Berkeley and Greenwich Village; and tells the dramatic tale of high-stakes international trade and speculation for a product that can make or break entire national economies. It also examines the industry's major players, revealing how they have systematically reduced the quality of the bean and turned a much-loved product into a commodity and lifestyle accoutrement, ruining the lives of millions of farmers around the world in the process.

Finally, The Coffee Book, hailed as a Best Business Book by Library Journal when it was first published, considers the exploitation of labor and damage to the environment that mass cultivation causes, and explores the growing "conscious coffee" market and Fair Trade movement.

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