E-commerce Books

A Beginner's Guide to Day Trading Online (2nd edition)

Toni Turner

Amazon Price: $10.85 List Price: $15.95 Usually ships in 24 hours By: Adams Media Amazon Marketplace: 36 new & used starting at $9.79

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Subjects -> Business & Investing -> Economics -> Exports & Imports
Subjects -> Business & Investing -> Industries & Professions -> E-commerce -> General
Subjects -> Business & Investing -> Industries & Professions -> E-commerce -> General AAS

Customer Reviews:
Total reviews: 97 Average rating: 4.5 of 5

Excellent guide.. 4 out of 5 stars.
4 of 4 people found this review helpful.

I don't have time to write a long review about a book, and I assume neither do you to read it. So I keep it simple and to the point:

I have read several books about day trading and this is one of the best by far. It explains in detail what to do and not to do when you attempt to trade stocks as a beginner. It will stop you from losing money and save you a lot of headaches. Make sure to read it twice!!
This book is an excellent guide to anyone new to this field, even if you don't know the technical terms. It is not boring either... I wish it had been longer..

Read it!!

Editorial Review:

Day trading is highly profitableÑand highly tumultuous. Moreover, the financial markets have changed considerably in recent years. Expert author Toni Turner gives you the latest information on mastering the markets, including:

• Decimalization of stock prices
• New trading products such as E-minis and Exchange Traded Funds (ETFs)
• Precision entries and exits

The new breed of trader Written in an accessible, step-by-step manner, A BeginnerÕs Guide to Day Trading Online, 2nd Edition shows how to day trade stocks in todayÕs market.

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

David Meerman Scott

Amazon Price: $16.47 List Price: $24.95 Usually ships in 24 hours By: Wiley Amazon Marketplace: 57 new & used starting at $12.50

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Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General AAS
Subjects -> Business & Investing -> Marketing & Sales -> Public Relations

Customer Reviews:
Total reviews: 110 Average rating: 4.5 of 5

Editorial Review:

The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.

When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Web Analytics: An Hour a Day

Avinash Kaushik

Amazon Price: $19.79 List Price: $29.99 Usually ships in 24 hours By: Sybex Amazon Marketplace: 61 new & used starting at $16.08

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Subjects -> Computers & Internet -> Business & Culture -> Web Marketing
Subjects -> Computers & Internet -> Computer Science -> Systems Analysis & Design
Subjects -> Computers & Internet -> Computer Science -> General

Customer Reviews:
Total reviews: 60 Average rating: 5.0 of 5

The only book on Web Analytics you'll ever need 5 out of 5 stars.
3 of 3 people found this review helpful.

Technologies evolve, but the PROCESS by which we should collect and analyze online data in order to gain solid, actionable insights will remain constant for the foreseeable future.

I have been fortunate enough to work with some of the smartest online marketers in the business, and, to say the very least, most of these people -- especially those in the analytics community -- seem content to share their expertise in the most confusing and theoretical manner possible. But not Avinash Kaushik. And in "An Hour a Day," Avinash proves why he is the world's most trusted name in analytics: he brings us up to his level without unnecessary jargon, so we can actually understand how to do this stuff!

Without question, this book is required reading for ANY online marketer, business owner, or anyone currently outsourcing their web analytics. (Warning: You may become better at this than the people you're paying to do it for you!)

Have a website you're not properly tracking? You're not alone! Less than a third of e-commerce and B2B sites have sufficient web analytics tracking -- let alone a process by which to glean insight from it -- and it's not the technology's fault. The problem is that most people don't understand the VALUE and NECESSITY of web analytics. They don't realize it's the difference between sink or swim. For most organizations, web analytics is an afterthought; something pawned off to those with technical knowledge when it should really be understood by those who need to use this data to make serious business decisions. Well, folks, those days are over. If all you know about your site is how many page views, uniques, or (*yikes*) "hits" it's getting, you're in much worse shape than you currently realize, simply because you have no idea how much money and attention you're missing out on if you have no clear goals in mind or a system by which to quantify it.

If you're not measuring it properly, how can you ever claim to have an online strategy that's working? How else will you know how successful your campaign is? How else will you know which elements to test and optimize?

Whether you're a beginner or you know just enough about web analytics to be dangerous, you should absolutely buy this book today. The book pays for itself a hundred fold in the very first hour of the very first day.

Editorial Review:

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

Darren Rowse, Chris Garrett

Amazon Price: $16.49 List Price: $24.99 Usually ships in 24 hours By: Wiley Amazon Marketplace: 47 new & used starting at $13.35

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Subjects -> Computers & Internet -> Home Computing -> Internet -> General AAS
Subjects -> Computers & Internet -> Business & Culture -> Web Marketing
Subjects -> Computers & Internet -> Business & Culture -> Blogging & Blogs

Customer Reviews:
Total reviews: 36 Average rating: 4.5 of 5

Blog Your Brain 5 out of 5 stars.
1 of 1 people found this review helpful.

This is a great step by step guide about what it takes to make money in blogging. It's a slow process and this is reinforced throughout the text. No secret formulas but great instructions on how to succeed. It takes work folks - sad but true.
Well written and an easy read. Recommended for internet marketers, writers and bloggers and anyone thinkning about starting a blog. Read this first.

Well Written - Provides A Good Foundation 4 out of 5 stars.
1 of 1 people found this review helpful.

Motivational, enjoyable and easy to read. This book provides a wide range of useful information for someone getting into blogging for the first time or for someone who has basic experience blogging and is now ready to take it to the next level.

The sections on starting up your blog and creating quality content were very helpful and well written. Excellent guidance on structuring blog posts and other content.

One area that seemed rather short on concrete detail was blog traffic and the impact of relative levels of traffic on the success of the blog, especially with regards to monetization.

Some advertising systems require at minimum of 10,000 pageviews per day, some dramatically more, before allowing you to run their ads on your blog. Even Google's AdSense program is not without its challenges. Level setting on blog traffic for blog newbies with some real world examples would have been helpful.

Overall, the authors did an excellent job and I would strongly recommend ProBlogger as a starting point to anyone new to blogging or looking to monetize an existing blog.

Editorial Review:

Problogger.net is where bloggers worldwide go for advice and information on enhancing their blogs presence. Whether youre just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential for generating a six-figure income shows you how to choose subject matter that works for you, handle technical issues, and evaluate your blogs success so that you can use your blog to generate income indirectly.

Mastering the Trade (McGraw-Hill Trader's Edge)

John F. Carter

Amazon Price: $37.77 List Price: $59.95 Usually ships in 24 hours By: McGraw-Hill Amazon Marketplace: 51 new & used starting at $31.74

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Subjects -> Business & Investing -> Economics -> Exports & Imports
Subjects -> Business & Investing -> Industries & Professions -> E-commerce -> Online Trading
Subjects -> Business & Investing -> Investing -> Options

Customer Reviews:
Total reviews: 95 Average rating: 4.5 of 5

Mastering The Trade 3 out of 5 stars.
2 of 2 people found this review helpful.

I was excited to receive this book because it is written by a seasoned professional and as such carries a lot more credibility than one from someone who never actually managed money. I am a money manager and systems developer myself and have managed huge positions and had many hundreds of clients. The first few chapters of the book cover some basics particularly those relating to psychology and setting up to trade. All of it is good. The section on computers is as would be expected for a book published in 2006. Then the book gets into some areas of trading. Chapter 5 is excellent and covers various breadth and/or market internal measurements. I found this chapter to be worth the price of the book as I have always traded with breadth and it was very nice to catch some differt viewpoints and ideas. John Carter is not a systems trader and I am. I code everything and test it extensively. Mr. Carter is a discretionary trader and as I started to code his methods (Part two) I found them to not hold up very well to the scrutiny of computer analysis. The concepts are still of value though, so I still recommend it as excellent reading and a wide array of excellent trading ideas that could be built on. Many times it is the process in the thinking that is of more value that the content itself. So, if you are inclined to purchase the book to find instantly useable trading ideas, you might come up short. But, if you want something that might inspire some of your own brilliance, of course, you may just find a jewel or two. Section three of the book covers more on planning, psychology and the game of trading. This is an excellent book for any level of trader.

Editorial Review:

Expert tactics to become make the most of every swing trade

In Mastering the Trade, veteran trader and educator John Carter shares his hard-won five-point technique for successful swing trading. In addition, Carter helps you move to the next level of confidence by explaining how markets really work and detailing behind-the-scenes market mechanics.

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Guide to Google Adwords)

Perry Marshall, Bryan Todd

Amazon Price: $16.47 List Price: $24.95 Usually ships in 24 hours By: Entrepreneur Press Amazon Marketplace: 37 new & used starting at $16.47

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Subjects -> Business & Investing -> Industries & Professions -> Accounting -> General
Subjects -> Business & Investing -> Industries & Professions -> Accounting -> General AAS
Subjects -> Business & Investing -> Marketing & Sales -> Advertising

Customer Reviews:
Total reviews: 85 Average rating: 4.5 of 5

This book is a must-have! 5 out of 5 stars.
1 of 1 people found this review helpful.

Wow! I learned more in the first six chapters of this book than I have from listening to some who consider themselves experts. These chapters alone are worth the price of the book. I plan to implement them in a new business my husband and I are starting. I can't wait to see the results.

Thanks for writing this so that us non-techies understand what Google AdWords can do for a business!

If you are on the fence about whether or not to purchase this book, purchase it! You won't be sorry.

Editorial Review:

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.. .

Learn how to:

. .
• Build an AdWords campaign from scratch.
• Identify keywords that entice people to click on your ads.
• Get the lowest bid prices on your keywords.
• Defeat click fraud and other scams.
• Use search engine optimization techniques.
• Turn clicks into customers

. .

Plus get FREE e-mail updates on Google's ever-changing system.. . .

eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days

Steve Weber

Amazon Price: $17.05 List Price: $18.95 Usually ships in 24 hours By: Weber Books Amazon Marketplace: 14 new & used starting at $17.05

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Subjects -> Business & Investing -> Industries & Professions -> E-commerce -> Online Trading
Subjects -> Business & Investing -> Industries & Professions -> Retailing
Subjects -> Business & Investing -> General

Customer Reviews:
Total reviews: 11 Average rating: 5.0 of 5

ebay 101-buy it! 5 out of 5 stars.
6 of 6 people found this review helpful.

This is one of the first books out with the newer format on ebay. Easy reading, easy to understand. I recomend it.

Best reference for selling on eBay 5 out of 5 stars.
5 of 5 people found this review helpful.

This book not only is a great introduction to eBay, it's the best reference book to selling on eBay I've seen because of the extensive glossary, index and guide to those odd acronymns. It's also a realistic guide to selling -- no rose-colored classes. There are not too many illustrations in here but the ones there are a big help. This book is a keeper, I'm going to keep it within arm's reach. From the books I've seen, this one is the most up-to-date also.

More Than Just 101 4 out of 5 stars.
4 of 4 people found this review helpful.

I started selling at eBay in 1995 when there were just 1200 items for sale and only two categories. And I thought I knew everything. Ha! Steve Weber's book has everything. And as a past teacher trainer at Ohio State University and other institutions I can say that Steve wrote this book in the perfect style--large type, space between words and lines, and easy-to-read pictures of eBay screens.

My only advice to the reader is to realize that selling at eBay gets harder and harder as the years pass. Steve makes eBay selling sound like a sure bet. Believe me, it isn't. Of course, he is so much more successful at it than I ever was. Hmmm-I think I'll go back and read the book again and take notes.--Sam Yulish, author of "Where Have All the Hippies Gone?" and many publications for teachers.

AdWords For Dummies (For Dummies (Computer/Tech))

Howie Jacobson

Amazon Price: $16.49 List Price: $24.99 Usually ships in 24 hours By: For Dummies Amazon Marketplace: 44 new & used starting at $13.75

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Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General AAS
Subjects -> Business & Investing -> General

Customer Reviews:
Total reviews: 58 Average rating: 5.0 of 5

Excellent guide on AdWords for all levels 5 out of 5 stars.
0 of 0 people found this review helpful.

The book is an excellent guide on the topic for people of all levels. If you've been considering getting into AdWords and don't know where to start... or if you've already been using AdWords for a while and are looking for ways to improve your results - Get this book. Get it now.

Editorial Review:

• AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
• This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
• Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
• Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

Social Media Marketing: An Hour a Day

Dave Evans

Amazon Price: $19.79 List Price: $29.99 Usually ships in 7 to 12 days By: Sybex Amazon Marketplace: 35 new & used starting at $16.31

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Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General AAS
Subjects -> Computers & Internet -> Home Computing -> Internet -> General AAS

Customer Reviews:
Total reviews: 3 Average rating: 5.0 of 5

Tap into the power of the Social Web through connected networks and consumer-oriented media by writing and implementing a plan! 5 out of 5 stars.
5 of 6 people found this review helpful.

I loved this book. Over the past year or so I have read quite a number of tomes regarding social media and social media marketing, but none until this one have been written in a planner or workbook format. This one is well written, well organized, and full of content. It has 14 chapters split into the following four parts or sections:

I. The Foundation of Social Media
II. Month 1: Prepare for Social Marketing
III. Month 2: Social Media Channels
IV. Month 3: Complete Your Plan

Two books similar to this one on how to put together a business plan are: "16 Weeks to Your Dream Business" (ISBN: 9780071588362, and "Self Employment: From Dream to Reality" (ISBN: 1563709228). And a book similar to this one on how to put together a fundraising plan is: "The Fundraising Planner" (ISBN: 0787944351). The instant book being reviewed touches on the marketing issues of social media, and then devises a systematic approach to putting together a social media marketing plan customized to your small business.

Each of the 14 chapters ended with a summary section. I found it very easy to cruise through this book by first reading the summary sections and then tackling the rest of the book after having a pretty good idea of what was being covered.

After reading this book you will have devised a social media marketing plan that addresses (1) platform, (2) content, and (3) interaction. You will have decided whether to use Technorati, MySpace, Socialvibe, Flickr, Facebook, Friendster, Linkedin, and/or YouTube. Technorati is the tunnel through which to learn more about the blog or blogs you will create.

So if you want to tap into the power of the Social Web through connected networks and consumer-oriented media, then I recommend this book as one of the tomes you seek out and read in order to build your company's social media marketing plan. 5 stars!

PS. Take a look at the Search Inside feature at Amazon for this book. There you can access the book's Table of Contents and see exactly what is covered.

Editorial Review:

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

Word of Mouth Marketing: How Smart Companies Get People Talking

Andy Sernovitz

Amazon Price: $16.47 List Price: $24.95 Usually ships in 24 hours By: Kaplan Business Amazon Marketplace: 47 new & used starting at $12.03

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Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> Direct
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General AAS

Customer Reviews:
Total reviews: 109 Average rating: 4.5 of 5

Editorial Review:

Who Is Talking About You?

Master the art of word of mouth marketing with this fun, practical, hands-on guide.

With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work.

Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed.

Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.