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Professional Search Engine Optimization with PHP: A Developer's Guide to SEO

Jaimie Sirovich, Cristian Darie

Professional Search Engine Optimization with PHP: A Developer's Guide to SEO Jaimie Sirovich, Cristian Darie Amazon Price: $26.39
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Customer Reviews:
Total reviews: 19 Average rating: 4.5 of 5

Complete disappointment - nothing professional here 1 out of 5 stars.
10 of 15 people found this review helpful.

I've read through this book from first to last page in a hope of finding any valuable information and must say, that most of what the book suggests is of no value to any professional in field. It's begins with some general giberrish about SEO, which is of no real value and can be collected over the web within hour. Then follow some worn out URI rewriting recipes, which I would be ashamed of offering as an solution to any of my clients and call them "SEO". Then ending chapters again are some general giberish, not a dime better that what can be found on web for free.

If the title read "Beginning SEO with PHP", that would be somehow acceptable and the content would be OK, but there is nothing "Professional" in this book.

Firstly, going with PHP4 for your examples in 2007 is a little bit um... "anachronous".

Secondly, eg. the "Custom markup language" the authors introduce in chapter 6 is something, I'd expect from schoolkids but not from somebody who does not hesitate to call his product professional. It's not only terribly half baked and a promissing maintenance nightmare, but it also takes up so much space in the book, that authors could be able to introduce some basic techniques of XML parsing in PHP and explain it's advantages over the ugliness they have provided the reades with. That section among other things gives me clear picture of the "professionality" of the book.

Chapter 7 + 8 - again using PHP4 object model - c'mon, we are in 2007...

Let's say that CH3..CH5 are "OK", the rest is something, that in my opinion does only fills space in the book and readers would be better off searching the approprite information on the internet, where the book points you anyway in the end.

After reading "Professional SEO in PHP", I've for good understood what Joel Spolsky ment when he claimed that you can never learn a technology from a book in red cover with mughshots, however professional it claim to be, because there's no overall intelligence behind it, chapters repeat things and left things out, and in rush to get the book to the market, editing appears to be non-existent.

Editorial Review:

Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

Google Hacking for Penetration Testers, Volume 1

Johnny Long, Ed Skoudis, Alrik van Eijkelenborg

Google Hacking for Penetration Testers, Volume 1 Johnny Long, Ed Skoudis, Alrik van Eijkelenborg List Price: $44.95
By: Syngress
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Customer Reviews:
Total reviews: 25 Average rating: 4.5 of 5

Editorial Review:

Google Hacking for Penetration Testers explores the explosive growth of a technique known as "Google Hacking." This simple tool can be bent by hackers and those with malicious intents to find hidden information, break into sites, and access supposedly secure information. Borrowing the techniques pioneered by malicious "Google hackers," this book aims to show security practitioners how to properly protect clients from this often overlooked and dangerous form of information leakage.

The sophistication and functionality of Google searches has resulted in several publications boasting Google's superiority to other search engines, providing tips, tricks and even hacks for novice, intermediate, and advanced Internet users. However few of these publications even mention security, and none are written with the IT professional's security tasks in mind. This book not only explores the more obscure and compound features of Google, but it educates the reader how to protect himself against the hacking muscle that this supreme search engine has become.

Google.com domain continues to distance itself from the competition and has reached an all-time high in U.S. search referral market share. As of March 23, 2004, Google.com posted a U.S.search referral percentage of nearly 41 percent. Second place competitor and former leading search referral domain, Yahoo.com, posted a referral percentage of 27.40 percent. Google's market dominance is due in large part to the detail, sophistication, and accuracy of the results it provides. These same factors that make Google so useful to the everyday Web surfer are the same ones that make it so dangerous in the hands of a malicious hacker.

Dojo: The Definitive Guide

Matthew A. Russell

Dojo: The Definitive Guide Matthew A. Russell Amazon Price: $26.39
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Customer Reviews:
Total reviews: 10 Average rating: 4.0 of 5

Editorial Review:

Of all the Ajax-specific frameworks that have popped up in recent years, one clearly stands out as the industrial strength solution. Dojo is not just another JavaScript toolkit -- it's the JavaScript toolkit -- and Dojo: The Definitive Guide demonstrates how to tame Dojo's extensive library of utilities so that you can build rich and responsive web applications like never before. Dojo founder Alex Russell gives a foreword that explains the "why" of Dojo and of this book. Dojo provides an end-to-end solution for development in the browser, including everything from the core JavaScript library and turnkey widgets to build tools and a testing framework. Its vibrant open source community keeps adding to Dojo's arsenal, and this book provides an ideal companion to Dojo's official documentation. Dojo: the Definitive Guide gives you the most thorough overview of this toolkit available, showing you everything from how to create complex layouts and form controls closely resembling those found in the most advanced desktop applications with stock widgets, to advanced JavaScript idioms to AJAX and advanced communication transports. With this definitive reference you get: A concise introduction to Dojo that covers everything through the version 1.1 release Well-explained examples, with scores of tested code samples, that let you see Dojo in action A comprehensive reference to Dojo's standard JavaScript library (including fundamental utilities in Base, Dojo's tiny but powerful kernel) that you'll wonder how you ever lived without An extensive look at additional Core features, such as animations, drag-and-drop, back-button handling, animations like wipe and slide, and more Exhaustive coverage ofout-of-the-box Dijits (Dojo widgets) as well as definitive coverage on how to create your own, either from scratch or building on existing ones An itemized inventory of DojoX subprojects, the build tools, and the DOH, Dojo's unit-testing framework that you can use with Dojo -- or anywhere else If you're a DHTML-toting web developer, you need to read this book -- whether you're a one-person operation or part of an organization employing scores of developers. Dojo packs the standard JavaScript library you've always wanted, and Dojo: The Definitive Guide helps you transform your ideas into working applications quickly by leveraging design concepts you already know.

GWT in Action: Easy Ajax with the Google Web Toolkit

Robert Hanson, Adam Tacy

GWT in Action: Easy Ajax with the Google Web Toolkit Robert Hanson, Adam Tacy Amazon Price: $31.49
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Customer Reviews:
Total reviews: 8 Average rating: 4.0 of 5

Editorial Review:

The Google Web Toolkit is a new technology that automatically translates Java into JavaScript, making Ajax applications easier to code and deploy. GWT in Action is a comprehensive tutorial for Java developers interested in building the next generation of rich, web-based applications. This book was written by Robert Hanson, creator of the popular GWT Widget Library and Adam Tacy a major contributor to the GWT Widget Library.

There is a new emphasis on building rich, web-based applications. These applications can be difficult to build because they rely on JavaScript, which lacks the sophisticated object-oriented structures and static typing of Java, they are tricky to debug, and they require you to manage numerous browser inconsistencies.

In May of 2006 Google released the Google Web Toolkit (GWT). GWT enables developers to create Ajax applications in Java. With GWT, you can build your applications using a real object-oriented language and take advantage of Java tools like Eclipse that are already available. Instead of trying to bring tool support to Ajax, Google brought Ajax to a place where the tools already existed.

GWT in Action shows you how to take advantage of these exciting new tools. Readers will follow an example running throughout the book and quickly master the basics of GWT: widgets, panels, and event handling. The book covers the full development cycle, from setting up your development environment, to building the application, then deploying it to the web server. The entire core GWT library is discussed, with details and examples on how it can be extended.

GWT helps you make the most of Ajax in your web applications and GWT in Action helps you get more out of GWT. Readers can download Early Access Chapters of GWT in Action now and participate in the Author Forum by visiting at the Manning site.

Essential SharePoint 2007

Scott Jamison, Mauro Cardarelli, Susan Hanley

Essential SharePoint 2007 Scott Jamison, Mauro Cardarelli, Susan Hanley Amazon Price: $31.49
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Customer Reviews:
Total reviews: 8 Average rating: 4.5 of 5

Editorial Review:

Essential SharePoint® 2007 focuses on utilizing Microsoft Office

SharePoint 2007 to improve collaboration and decision-making,

streamline processes, and solve real-world business problems.

Three leading SharePoint consultants systematically address the

crucial success factors, intangibles, and "gotchas" in SharePoint

deployment—showing exactly how to maximize business value and

reduce project risk.

 

Drawing on their unsurpassed experience, the authors walk you through

planning and architecting successful SharePoint solutions around the

unique needs of your business. Next, they address the operational support

and end-user functionality needed to make SharePoint 2007 work—with

special attention given to the organizational and political issues that can

make or break your project. Learn how to:

 

  • Define optimal, workable collaboration strategies
  • Build SharePoint applications people want to use
  • Architect SharePoint infrastructure for superior performance, reliability, and value. Provide your customers with state-of-the-art sites, blogs, and wikis
  • Use SharePoint content management to integrate documents, records, and Web content, and make it all searchable
  • Implement forms-based workflow to optimize virtually any business process 
  • Quickly build business intelligence solutions using Web-base dashboards and server-based Excel Services
  • Organize and staff SharePoint support teams
  • Migrate efficiently from SharePoint 2003

Whether you're a project manager, consultant, analyst, line-of-business executive, or developer, this book helps you align your SharePoint project with your business strategy - and deliver quantifiable results fast.

 

 

Preface

Chapter 1 Your Collaboration Strategy: Ensuring Success

Chapter 2 Office SharePoint Server 2007: High-Impact Collaboration

Across the Extended Enterprise

Chapter 3 Introduction to the 2007 Office System as a Collaboration

and Solutions Platform

Chapter 4 SharePoint Architecture Fundamentals

Chapter 5 Planning Your Information Architecture

Chapter 6 Planning Your Move from SharePoint 2003 to 2007:

Upgrade or Rebuild?

Chapter 7 Disaster Recovery Planning

Chapter 9 Enterprise Content Management: Documents,

Records, and Web

Chapter 10 Enterprise Search

Chapter 11 Making Business Processes Work: Workflow and Forms

Chapter 12 Office 2007: Offline Options for MOSS 2007

Chapter 13 Providing Business Intelligence

Appendix A SharePoint User Tasks

Appendix B OS/Browser/Office Compatibility

Index

HTTP: The Definitive Guide

David Gourley, Brian Totty

HTTP: The Definitive Guide David Gourley, Brian Totty Amazon Price: $29.67
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Customer Reviews:
Total reviews: 16 Average rating: 4.5 of 5

Manque d'information 3 out of 5 stars.
10 of 28 people found this review helpful.

Ce livre manque de contenu et l'auteur se répète beaucoup (ne vous laissez pas impressioner par le nombre de pages).
En fait, il y a beaucoup d'information assez générale, mais à mon avis pas suffisamment pour développer un serveur, par exemple.
En particulier, il n'y a pas d'information (ou presque!) concernant les POST. Un "oubli" quelque peu surprenant pour un ouvrage de cette envergure.
-----
Very few information about form submission.

Editorial Review:

Web technology has become the foundation for all sorts of critical networked applications and far-reaching methods of data exchange, and beneath it all is a fundamental protocol: HyperText Transfer Protocol, or HTTP. HTTP: The Definitive Guide documents everything that technical people need for using HTTP efficiently-including the "black arts" and "tricks of the trade"-and does so in a clear and readable manner. Written by experts with years of practical and teaching experience, this book is the definitive technical bible on HTTP and related core web technologies because it clearly explains the "why" as well as the "how". A reader can understand how web applications work, how the core Internet protocols and architectural building blocks interact, and how to correctly implement Internet clients and servers. It's an essential toolkit that no technically-inclined member of the Internet community should be without.

Microsoft SharePoint 2007 Development Unleashed

Kevin Hoffman, Robert Foster

Microsoft SharePoint 2007 Development Unleashed Kevin Hoffman, Robert Foster Amazon Price: $31.49
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Customer Reviews:
Total reviews: 6 Average rating: 3.0 of 5

Editorial Review:

This is the most comprehensive, practical guide to building enterpriseclass applications with SharePoint 2007, ASP.NET 2.0, Visual C# 2005, and the Microsoft Office 2007 system. Microsoft SharePoint 2007 Development Unleashed is designed for every working .NET developer: both those with SharePoint experience and those new to SharePoint. The authors thoroughly introduce SharePoint 2007 as a development platform and offer in-depth, example-rich coverage of every significant tool for programmers--from “Features and Solutions” to list events, from user profiles to Web Parts. You’ll walk step-by-step through building each major type of SharePoint application. You’ll also find in-depth coverage of SharePoint 2007’s rich collection of built-in Web services, including services for building document workspaces, centralizing the management of Excel spreadsheets, ensuring security, and much more.

  

Detailed information on how to…

  • Use CAML, SharePoint’s XML-based language for defining content, manipulating searches, and more
  • Work with the SharePoint Object Model
  • Build reusable packages for easy deployment to SharePoint server farms
  • Program SharePoint webs, sites, document libraries, and files
  • Leverage SharePoint 2007’s improved lists and new list events
  • Manipulate and query meetings and Meeting Workspaces
  • Integrate external business data into SharePoint applications
  • Construct business workflows for enterprise content management and other applications
  • Program ASP.NET-based SharePoint Web Parts, from the basics to state-of-the-art techniques
  • Create Web Parts that can provide and consume data through connections
  • Use SharePoint 2007’s built-in Web services for managing document and Meeting Workspaces, imaging, and lists
  • Centralize spreadsheet storage and management with Excel Services
  • Manage user profiles and enhance application security
  • Debug and deploy SharePoint 2007 applications
  • Work with Records Repositories and metadata

 

Introduction  1

1              Collaborative Application Markup Language (CAML) Primer  5

 

Part I        Programming with the SharePoint Object Model 

2              Introduction to the SharePoint Object Model  15

3              Programming with Features and Solutions  25

4              Working with Sites and Webs  35

5              Managing SharePoint Lists  47

6              Advanced List Management  59

7              Handling List Events  69

8              Working with Document Libraries and Files  83

9              Working with Meetings  97

 

Part II        Enterprise Content Management

10             Integrating Business Data  109

11             Creating Business Data Applications  121

12             Working with User Profiles  135

13             Building Workflows  147

 

Part III       Programming SharePoint Web Parts

14             ASP.NET Server Control Primer  163

15             Introduction to Web Parts  173

16             Developing Full-Featured Web Parts  191

17             Building Web Parts for Maintaining SharePoint 2007 Lists  205

18             Building Connected Web Parts  217

19             Debugging and Deploying Web Parts  229

 

Part IV      Programming the SharePoint 2007 Web Services

20             Using the Document Workspace Web Service  241

21             Using the Imaging Web Service 255

22             Using the Lists Web Service 273

23             Using the Meeting Workspace Web Service  291

24             Working with User Profiles and Security  307

25             Using Excel Services  321

26             Working with the Web Part Pages Web Service  337

27             Using the Business Data Catalog Web Services  347

28             Using the Workflow Web Service  359

29             Working with Records Repositories  369

30             Additional Web Services  377

Index  387

 

Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business (Hacks)

Eric Peterson

Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business (Hacks) Eric Peterson Amazon Price: $16.47
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Customer Reviews:
Total reviews: 17 Average rating: 5.0 of 5

Editorial Review:

In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them?

Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated.

Enter "Web Site Measurement Hacks," a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn:

definitions of commonly used terms, such as "key performance indicators" (KPIs)

how to drive potential customers to action

how to gather crucial marketing and customer data

which features are useful and which are superfluous

advanced techniques that senior Web site analysts use on a daily basis

By examining how real-world companies use analytics to their success, "Web Site Measurement Hacks" demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web'sinfrastructure and the business teams charged with making management decisions.

It's the technology companion that every site administrator needs.

How to Cheat at Administering Office Communications Server 2007

How to Cheat at Administering Office Communications Server 2007 Amazon Price: $36.46
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Customer Reviews:
Total reviews: 3 Average rating: 2.0 of 5

Editorial Review:

Microsoft Office Communications Server (OCS) 2007 is Microsoft's latest version of Live Communications Server 2005. The product provides management for all synchronous communications that takes place in real time. This includes instant messaging (IM), Voice over IP (VoIP), and audio conferencing and videoconferencing. It will work with your company's existing telecommunications systems without major hardware upgrades. This means your business can deploy advanced VoIP and conferencing without tearing out its preexisting legacy telephone network.
How to Cheat at Administering Microsoft Office Communicator 2007 provides the busy system administrator with any easy-to-access reference that provides step-by-step instructions on how to install, configure, manage and troubleshoot Communicator across the network. It is the perfect tool for those who simply need to complete a task without reading through lots of theory and principles.

. Get Inside Microsoft Office Communications Server 2007
Learn what's new in OCS 2007, compare the previous editions, understand OCS 2007 server roles, plan an OCS 2007 installation.
. Install the First OCS 2007 Front-End Server
Address the prerequisites, prepare active directory, install and configure OCS 2007 Enterprise Edition, and verify the installation summary.
. Configure the Edge Server
Install the Edge Server, work with certificates, deal with security issues, and test the Edge Server.
. Configure the Mediation Server
Install the Configuration Server, configure dialing rules, configure users for voice functionality, and test voice functionality.
. Configure Archiving
Address compliance requirements, understand archiving topology, and install the Archiving Server.
. Configure Conference Servers
Understand on-premises conferencing, use on-premises conferencing, understand Microsoft RoundTable, and install conferencing.
. Integrate OCS with PBX and IP-PBX Systems
Use a gateway, configure Cisco CallManager as a Gateway, and understand CSTA/SIP gateways.
. Integrate OCS with Exchange 2007 Unified Messaging
Master Exchange 2007 Unified Messaging and architecture, Configure Exchange 2007 UM, and Combine OCS with Exchange 2007 UM.
. Upgrade to Office Communications Server 2007
Plan your migration from LCS 2005 to OCS 2007, upgrade perimeter servers, upgrade director servers, upgrade front-end servers, perform user migration, and remove LCS 2005 from the network environment.

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