Business & Culture Books

MagicBeanDip.com

Subcategories:

Page 1 of 200 - Go to page: 1 2 3 4 5 6 12

The Last Lecture

Randy Pausch, Jeffrey Zaslow

The Last Lecture Randy Pausch, Jeffrey Zaslow Amazon Price: $13.17
List Price: $21.95
Usually ships in 24 hours
By: Hyperion
Amazon Marketplace: 112 new & used starting at $6.25

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Business & Culture -> Biographies
Subjects -> Health, Mind & Body -> Self-Help -> Motivational
Subjects -> Health, Mind & Body -> Self-Help -> Personal Transformation

Customer Reviews:
Total reviews: 424 Average rating: 4.5 of 5

Editorial Review:

"We cannot change the cards we are dealt, just how we play the hand."
--Randy Pausch

A lot of professors give talks titled "The Last Lecture." Professors are asked to consider their demise and to ruminate on what matters most to them. And while they speak, audiences can't help but mull the same question: What wisdom would we impart to the world if we knew it was our last chance? If we had to vanish tomorrow, what would we want as our legacy?

When Randy Pausch, a computer science professor at Carnegie Mellon, was asked to give such a lecture, he didn't have to imagine it as his last, since he had recently been diagnosed with terminal cancer. But the lecture he gave--"Really Achieving Your Childhood Dreams"--wasn't about dying. It was about the importance of overcoming obstacles, of enabling the dreams of others, of seizing every moment (because "time is all you have...and you may find one day that you have less than you think"). It was a summation of everything Randy had come to believe. It was about living.

In this book, Randy Pausch has combined the humor, inspiration and intelligence that made his lecture such a phenomenon and given it an indelible form. It is a book that will be shared for generations to come.

Questions for Randy Pausch

We were shy about barging in on Randy Pausch's valuable time to ask him a few questions about his expansion of his famous Last Lecture into the book by the same name, but he was gracious enough to take a moment to answer. (See Randy to the right with his kids, Dylan, Logan, and Chloe.) As anyone who has watched the lecture or read the book will understand, the really crucial question is the last one, and we weren't surprised to learn that the "secret" to winning giant stuffed animals on the midway, like most anything else, is sheer persistence.

Amazon.com: I apologize for asking a question you must get far more often than you'd like, but how are you feeling?

Pausch: The tumors are not yet large enough to affect my health, so all the problems are related to the chemotherapy. I have neuropathy (numbness in fingers and toes), and varying degrees of GI discomfort, mild nausea, and fatigue. Occasionally I have an unusually bad reaction to a chemo infusion (last week, I spiked a 103 fever), but all of this is a small price to pay for walkin' around.

Amazon.com: Your lecture at Carnegie Mellon has reached millions of people, but even with the short time you apparently have, you wanted to write a book. What did you want to say in a book that you weren't able to say in the lecture?

Pausch: Well, the lecture was written quickly--in under a week. And it was time-limited. I had a great six-hour lecture I could give, but I suspect it would have been less popular at that length ;-).

A book allows me to cover many, many more stories from my life and the attendant lessons I hope my kids can take from them. Also, much of my lecture at Carnegie Mellon focused on the professional side of my life--my students, colleagues and career. The book is a far more personal look at my childhood dreams and all the lessons I've learned. Putting words on paper, I've found, was a better way for me to share all the yearnings I have regarding my wife, children and other loved ones. I knew I couldn't have gone into those subjects on stage without getting emotional.

Amazon.com: You talk about the importance--and the possibility!--of following your childhood dreams, and of keeping that childlike sense of wonder. But are there things you didn't learn until you were a grownup that helped you do that?

Pausch: That's a great question. I think the most important thing I learned as I grew older was that you can't get anywhere without help. That means people have to want to help you, and that begs the question: What kind of person do other people seem to want to help? That strikes me as a pretty good operational answer to the existential question: "What kind of person should you try to be?"

Amazon.com: One of the things that struck me most about your talk was how many other people you talked about. You made me want to meet them and work with them--and believe me, I wouldn't make much of a computer scientist. Do you think the people you've brought together will be your legacy as well?

Pausch: Like any teacher, my students are my biggest professional legacy. I'd like to think that the people I've crossed paths with have learned something from me, and I know I learned a great deal from them, for which I am very grateful. Certainly, I've dedicated a lot of my teaching to helping young folks realize how they need to be able to work with other people--especially other people who are very different from themselves.

Amazon.com: And last, the most important question: What's the secret for knocking down those milk bottles on the midway?

Pausch: Two-part answer:
1) long arms
2) discretionary income / persistence

Actually, I was never good at the milk bottles. I'm more of a ring toss and softball-in-milk-can guy, myself. More seriously, though, most people try these games once, don't win immediately, and then give up. I've won *lots* of midway stuffed animals, but I don't ever recall winning one on the very first try. Nor did I expect to. That's why I think midway games are a great metaphor for life.

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

David Meerman Scott

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly David Meerman Scott Amazon Price: $16.47
List Price: $24.95
Usually ships in 24 hours
By: Wiley
Amazon Marketplace: 68 new & used starting at $13.15

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Marketing & Sales -> Public Relations
Subjects -> Computers & Internet -> Business & Culture -> Web Marketing

Customer Reviews:
Total reviews: 95 Average rating: 4.5 of 5

Editorial Review:

The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.

When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns

Clayton M. Christensen, Curtis W. Johnson, Michael B. Horn

Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns Clayton M. Christensen, Curtis W. Johnson, Michael B. Horn Amazon Price: $21.75
List Price: $32.95
Usually ships in 24 hours
By: McGraw-Hill
Amazon Marketplace: 34 new & used starting at $18.96

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Industries & Professions
Subjects -> Business & Investing -> Reference -> Education
Subjects -> Business & Investing -> Popular Economics

Customer Reviews:
Total reviews: 6 Average rating: 4.0 of 5

Editorial Review:

A crash course in the business of learning-from the bestselling author of The Innovator's Dilemma and The Innovator's Solution

“A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education.”
-Jim Collins, bestselling author of Good to Great

According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need “disruptive innovation.”

Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of “disruptive” change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories.

You'll learn how

  • Customized learning will help many more students succeed in school
  • Student-centric classrooms will increase the demand for new technology
  • Computers must be disruptively deployed to every student
  • Disruptive innovation can circumvent roadblocks that have prevented other attempts at school reform
  • We can compete in the global classroom-and get ahead in the global market

Filled with fascinating case studies, scientific findings, and unprecedented insights on how innovation must be managed, Disrupting Class will open your eyes to new possibilities, unlock hidden potential, and get you to think differently. Professor Christensen and his coauthors provide a bold new lesson in innovation that will help you make the grade for years to come.

The future is now. Class is in session.

The Official Filthy Rich Handbook

Christopher Tennant

The Official Filthy Rich Handbook Christopher Tennant Amazon Price: $10.54
List Price: $11.95
Usually ships in 24 hours
By: Workman Publishing Company
Amazon Marketplace: 43 new & used starting at $5.88

Buy at Amazon.com

Browse similar items by category:
Subjects -> Health, Mind & Body
Subjects -> Computers & Internet -> Business & Culture -> Humor
Subjects -> Computers & Internet -> Home Computing -> Internet

Customer Reviews:
Total reviews: 7 Average rating: 5.0 of 5

Editorial Review:

How the Other .0001% Live

It's looking like another banner year for America's moneyed over-class, the lucky .0001 percent sitting on $30 million-plus in liquid assets.

But sadly, most of the newcomers joining their ranks are simply not prepared to make the decisions that come with having it all. Unsure about everything—butler or majordomo? St. Tropez or St. Thomas?—they will blow their hard-earned billions on tacky houses, outrageous wardrobes, and outré diversions of various stripes. Because, while there are countless ways to make a fortune these days, there's still only one way to be Filthy Rich.

Fortunately, in the spirit of The Official Preppy Handbook—the 1.3-million-copy bestseller that taught all of us how to be WASPily top drawer—help has arrived. A dead-on, deadpan guide to living large in the land of plenty, The Official Filthy Rich Handbook yanks the monogrammed pashmina off a world few mortals ever get to see. Packed with insight and savvy, it brings this rarified universe to scandalous new life, feeding our endless fascination with the tastefully loaded, while offering practical instructions for those who dream of joining them.

In it, you'll learn not only where to live and what to wear, but about the things that really matter. How to hire a household staff. The right cosmetic surgery procedures for you...and your children. The proper way to name your houses. The sacred role of privet hedges. Why the Filthy Rich swim naked. The down-and-dirty on your fellow plutocrats (The Nerdling, The Raider, and the Grande Dame, to name a few). The moochers and scoundrels to know and avoid. How to buy a gigayacht. The right spots to party in Sardinia, Aspen, Nantucket, and St. Barts. The world's hottest tax havens. The four interior decorators worth waiting for. The Filthy Richest rehabs. Boarding schools of the rich and feckless. Why it's so hard to break into the art market and how to sound smart about Richard Serra. And much, much more. The rich "are different from you and me," F. Scott Fitzgerald wrote. Wait until you see the Filthy Rich.

Web Analytics: An Hour a Day

Avinash Kaushik

Web Analytics: An Hour a Day Avinash Kaushik Amazon Price: $19.79
List Price: $29.99
Usually ships in 24 hours
By: Sybex
Amazon Marketplace: 51 new & used starting at $16.17

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Business & Culture -> Web Marketing
Subjects -> Computers & Internet -> Web Development -> Programming
Subjects -> Computers & Internet -> Web Development -> Website Architecture & Usability

Customer Reviews:
Total reviews: 57 Average rating: 5.0 of 5

Not analytics ... more data collection 2 out of 5 stars.
4 of 6 people found this review helpful.

If you buy 'Web Analytics ...' looking for some guidance, or even a few ideas, as to analysis of your internet marketing/sales endeavors, you will be disappointed. This book is about data collection ... nothing more.

To Avinash Kaushik's credit he appears thorough. I did appreciate his flagging the limitations of data collected by the various methods. On the downside the book is repetitive and could have been better ordered. The '... Hour a Day' is appropriate, as that is about all a reader can risk in one sitting. The text makes an arduous read. If better structured, this book could have been half its length.

If I learned one thing, it is this. I'll architect my approach to web analysis, define the data I need, and then recruit an IT type to build the process to collect the data. Having read the book, I now know what data there can be. For this I'm grateful to the author.

Editorial Review:

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

Darren Rowse, Chris Garrett

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income Darren Rowse, Chris Garrett Amazon Price: $16.49
List Price: $24.99
Usually ships in 24 hours
By: Wiley
Amazon Marketplace: 22 new & used starting at $15.52

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Web Development -> Web Design
Subjects -> Computers & Internet -> Business & Culture -> Web Marketing
Subjects -> Computers & Internet -> Business & Culture -> Blogging & Blogs

Customer Reviews:
Total reviews: 26 Average rating: 4.5 of 5

Editorial Review:

Blogging has become a popular and fascinating pastime for many, but more and more bloggers are finding it can also be an excellent source of direct or indirect income. Although the barriers to starting a blog are low, without expert guidance it is easy to get frustrated when success doesn’t match expectations. Written by the creator of the world’s #1 resource for making money with blogs, ProBlogger takes the reader from absolute beginner to earning money from or as a result of blogging. Through step by step practical lessons the reader will choose a blog topic, analyze the market, set up a blog, promote it and earn revenue.

Unlike other books that are big on potential and theory, ProBlogger provides results based on the authors own experience of what really works through practical, tried and tested advice. Inside readers will learn:

  • How Bloggers Make Money
  • Direct Income Earning vs. Indirect Income Earning methods
  • Why Niches are Important
  • Using 20 critical blogging tools
  • 20 Ingredients for a successful blog post
  • Optimizing advertising
  • Which advertising platforms work best
  • Expert analysis of Technocrat’s Top Blogs – why they work

and so much more.

CISSP Certification All-in-One Exam Guide, 4th Ed. (All-in-One)

Shon Harris

CISSP Certification All-in-One Exam Guide, 4th Ed. (All-in-One) Shon Harris Amazon Price: $50.39
List Price: $79.99
Usually ships in 24 hours
By: McGraw-Hill Osborne Media
Amazon Marketplace: 80 new & used starting at $44.58

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Certification Central -> Publisher -> Osborne-McGraw-Hill
Subjects -> Computers & Internet -> Certification Central -> Exams -> CISSP
Subjects -> Computers & Internet -> Business & Culture -> Manager's Guides to Computing

Customer Reviews:
Total reviews: 13 Average rating: 4.5 of 5

Editorial Review:

All-in-One is All You Need

Fully revised for the latest exam release, this authoritative volume offers thorough coverage of all the material on the Certified Information Systems Security Professional (CISSP) exam. Written by a renowned security expert and CISSP, this guide features complete details on all 10 exam domains developed by the International Information Systems Security Certification Consortium (ISC²). Inside, you'll find learning objectives at the beginning of each chapter, exam tips, practice questions, and in-depth explanations. CISSP All-in-One Exam Guide, Fourth Edition will not only help you pass the test, but also be your essential on-the-job reference.

Covers all 10 subject areas on the exam:

  • Access control
  • Application security
  • Business continuity and disaster recovery planning
  • Cryptography
  • Information security and risk management
  • Legal, regulations, compliance, and investigations
  • Operations security
  • Physical (environmental) security
  • Security architecture and design
  • Telecommunications and network security

The CD-ROM features:

  • Simulated exam with practice questions and answers
  • Video training from the author
  • Complete electronic book

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Tim Ash

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions Tim Ash Amazon Price: $19.79
List Price: $29.99
Usually ships in 24 hours
By: Sybex
Amazon Marketplace: 46 new & used starting at $16.00

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Web Development -> Web Design
Subjects -> Computers & Internet -> Web Development -> Programming
Subjects -> Computers & Internet -> Business & Culture -> Web Marketing

Customer Reviews:
Total reviews: 19 Average rating: 5.0 of 5

Praxis Oriented and Hands-On, No Blah Blah 5 out of 5 stars.
7 of 8 people found this review helpful.

The book was written by Tim Ash of SiteTuners.com, a web analytics and site optimization service who does landing page optimization among other things for his living.

It is a real-world and practical guide to landing page testing and optimization without any fluff. It is really for the folks who do the testing and the ones who have to sell it to their boss and need to know about the details of the process of landing page testing, what is involved, what are the risks and how it should be approached and why.

It is very useful and complimentary to the "Landing Page Handbook" by MarketingSherpa, the $500 "bible" for folks who do serious landing page optimization for their business.

They also overlap in a few areas. This means that it is also a good buy for people who are not doing enough business that involves using landing pages to justify and recoup the $500 investment in the MarketingSherpa book. It's not exactly an alternative, but it is a start that cost a lot less.

If you are doing serious business with landing pages, I recommend getting both books. The return (increase in conversion = increase in business and profits) you will get out from it will pay for the initial investment quickly and then over and over again for the time to come.

Editorial Review:

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

The Uprising: An Unauthorized Tour of the Populist Revolt Scaring Wall Street and Washington

David Sirota

The Uprising: An Unauthorized Tour of the Populist Revolt Scaring Wall Street and Washington David Sirota Amazon Price: $17.13
List Price: $25.95
Usually ships in 24 hours
By: Crown
Amazon Marketplace: 39 new & used starting at $15.47

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Business & Culture -> Government
Subjects -> Computers & Internet -> Business & Culture -> Blogging & Blogs
Subjects -> Nonfiction -> Government -> Civics

Customer Reviews:
Total reviews: 8 Average rating: 4.0 of 5

Editorial Review:

An All-Access Pass to the Populist
Insurrection Brewing Across the Country

Job outsourcing. Perpetual busy signals at government agencies. Slashed paychecks. Stolen elections. A war without end, fatally mismanaged. Ordinary Americans on both the Right and Left are tired of being disenfranchised by corrupt politicians of both parties and are organizing to change the status quo. In his invigorating new book, David Sirota investigates whether this uprising can be transformed into a unified, lasting political movement.

Throughout the course of American history, uprisings like the one we are seeing now have given birth to powerful movements to end wars, protect workers, and expand civil rights, so the prospect of today’s uprising turning into a full-fledged populist movement terrifies Wall Street and Washington. In The Uprising, Sirota takes us far from the national media spotlight into the trenches where real change is happening—from the headquarters of the most powerful third party in America to the bowels of the U.S. Senate; from the auditorium of an ExxonMobil shareholder meeting to the quasi-military staging area of a vigilante force on the Mexican border. This is vital, on-the-ground reporting that immerses us in the tumultuous give-and-take of politics at its most personal.

Sirota also offers a biting critique of our politics. He shows how the uprising is, at its core, a reaction to faux “bipartisanship” in the nation’s capital—the “bipartisanship” whereby Republican and Democratic lawmakers join together in putting the agenda of corporate interests above all those of ordinary citizens.

Ultimately, Sirota reminds us that the Declaration of Independence, “America’s original uprising manifesto,” says that governments “derive their powers from the consent of the governed.” Irreverent and insightful, The Uprising shows how the governed have stopped consenting and have started taking action.

Page 1 of 200 - Go to page: 1 2 3 4 5 6 12

Return to MagicBeanDip.com

This page was created in 1.6906 seconds.