Business & Culture Books - Page 12

Millennial Makeover: MySpace, YouTube, and the Future of American Politics

Morley Winograd, Michael D. Hais

Amazon Price: $22.13 List Price: $24.95 Usually ships in 24 hours By: Rutgers University Press Amazon Marketplace: 13 new & used starting at $16.18

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Business & Culture -> Government
Subjects -> Computers & Internet -> Business & Culture -> Blogging & Blogs
Subjects -> Computers & Internet -> General

Customer Reviews:
Total reviews: 8 Average rating: 4.0 of 5

Editorial Review:

It happens in America every four decades and it is about to happen again. America's demand for change in the 2008 election will cause another of our country's periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans-the Millennial Generation-and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform-voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy.

Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments-"idealist" and "civic"-that have alternated with one another throughout the nation's history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. "Idealist" realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. "Civic" realignments, like the one that is coming, and the one produced by the famous GI or "Greatest" Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building.

The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next. The book's final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America's politics in the decades ahead.

Information Systems Today: Managing in the Digital World (3rd Edition)

Leonard Jessup, Joseph Valacich

Amazon Price: $125.01 List Price: $166.67 Usually ships in 24 hours By: Prentice Hall Amazon Marketplace: 67 new & used starting at $66.99

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> General
Subjects -> Business & Investing -> Industries & Professions -> MIS
Subjects -> Business & Investing -> Management & Leadership -> Motivational

Customer Reviews:
Total reviews: 2 Average rating: 5.0 of 5

Excellent Speedy Service 5 out of 5 stars.
0 of 1 people found this review helpful.

Seller was very descriptive in their details concerning this product. There were numerous copies available to purchase, but the description was the deciding factor.

Excellent product 5 out of 5 stars.
0 of 0 people found this review helpful.

The product was exactly how the buyer described it would be. Excellent condition and fast delivery! Thanks!!

Editorial Review:

Information Systems Today, 3e, speaks directly to WHY IS MATTERS today by focusing on what every business student needs to know about IS including its leading role in the globalization of business.

Microsoft Dynamics CRM 4.0 Unleashed

Marc J. Wolenik, Damian Sinay

Amazon Price: $37.79 List Price: $59.99 Usually ships in 24 hours By: Sams Amazon Marketplace: 42 new & used starting at $31.99

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Industries & Professions -> Customer Service
Subjects -> Business & Investing -> Industries & Professions -> MIS
Subjects -> Business & Investing -> Management & Leadership -> Management

Editorial Review:

Microsoft® Dynamics CRM 4.0 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, and managing Dynamics CRM in your unique business and technical environment. Authored by two leading Microsoft Dynamics implementers, this book systematically explains how the system works, why it works that way, and how you can leverage it to its fullest advantage.

 

The authors present clear examples, proven best practices, and pitfalls to avoid in using every significant Dynamics CRM capability. The far-reaching coverage ranges from Dynamics CRM’s sales, marketing, and customer service features to its automated workflows; from Outlook and Office integration to reporting and security. The authors offer independent insight into Dynamics CRM’s most powerful new features, from its improved interface to its new mail merge and data migration tools.

 

This book is for every IT professional who intends to work with Dynamics CRM, regardless of their experience with Dynamics or other CRM solutions. The authors provide example-rich, realistic coverage of advanced Dynamics customization, extensibility, and integration: information that is available nowhere else.

 

Detailed information on how to…

• Set up, configure, and maintain all facets of Dynamics CRM in any organization or industry
• Thoroughly understand both the on-premise and hosted versions of Dynamics CRM
• Make the most of Dynamics’ new features, including email, the Outlook client, Internet Facing Deployment (IFD), and relationships
• Manage sales leads, opportunities, accounts, contacts, marketing lists, sales collateral, campaigns, quotes, orders, and invoices
• Improve customer service by integrating schedules, cases, contacts, product/service information, and more
• Build powerful automated workflows that streamline key sales tasks and liberate salespeople for more effective selling
• Efficiently administer and secure any Dynamics CRM implementation
• Drive greater value by integrating Dynamics CRM with Microsoft Office productivity tools
• Customize and extend Dynamics CRM using Visual Studio, .NET, and custom plug-ins and add-ons

ON THE WEB:

Download all of this book’s examples and source code at informit.com/title/9780672329708

The Soul of a New Machine

Tracy Kidder

List Price: $12.50 By: Harper Perennial Amazon Marketplace: 107 new & used starting at $0.01

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Business & Culture -> History
Subjects -> Computers & Internet -> Business & Culture -> Culture
Subjects -> Computers & Internet -> Hardware -> Microprocessors & System Design -> Computer Design

Customer Reviews:
Total reviews: 56 Average rating: 4.5 of 5

Tremendous piece of writing. 5 out of 5 stars.
0 of 0 people found this review helpful.

Though the technology the story is about has become dated, the story itself hasn't; the book is about the building of a computer, yes, but then it is about Kidder's own mind coming to grips with the technology involved, and then more about the people who were doing the actual building

Kidder's book is engaging and terrifically written. It is a landmark work of modern non-fiction writing, and fully deserves its Pulitzer.

Editorial Review:

Tracy Kidder's Pulitzer Prize winning phenomenon! From the bestselling author of House and Among Schoolchildren comes the astonishing true story of the "Hardy Boys" and "Microkids" of Data General Corporation--dedicated technological wizards who envisioned the impossible...then battled time, corporate intrigue and the odds to bring their dream to breathtaking lilfe. A momentous achievement, The Soul Of A New Machine is the epic an unforgettable human adventure--an enthralling celebration of the eternal spirit of American invention.

The Myths of Innovation

Scott Berkun

Amazon Price: $10.87 List Price: $15.99 Not yet published By: O'Reilly Media, Inc.

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Economics -> Development & Growth
Subjects -> Business & Investing -> Economics -> Sustainable Development
Subjects -> Business & Investing -> Small Business & Entrepreneurship -> General

Customer Reviews:
Total reviews: 35 Average rating: 4.5 of 5

Editorial Review:

How do you determine whether a hot new technology will succeed or fail? Or where the next big idea will come from? If you subscribe to the popular myths of innovation, it's impossible to answer these questions. Our beliefs about how new ideas come about are based on wishful thinking and romanticized ideas of history. Like the story of how Newton discovered gravity when an apple hit him on the head.

In the new paperback edition of The Myths of Innovation, bestselling author Scott Berkun takes a careful look at the history of innovation, including the recent software and Internet age, to reveal powerful truths about how ideas become successful innovations -- truths that people can apply to the challenges of the present day. By understanding how Einstein's discovery of E=mc2 or Tim Berner Lee's creation of the Web were based on the re-use of work done by others, you will see new ways to develop existing knowledge into new innovations.

Each entertaining chapter centers on breaking apart a powerful myth. Through Berkun's extensive research into the truth about past innovations in technology, business and science, you'll learn lessons from the expensive failures and dramatic successes of innovations past, and understand how innovators achieved what they did -- and what you need to do to be an innovator yourself. You'll discover:

• Why breakthrough thinking takes time
• How all stories of innovations are distorted by the history effect
• How to overcome people's resistance to new ideas
• Why all innovation is a collaborative process
• How innovation depends on persuasion
• Why problems are more important than solutions
• How the good innovation is the enemy of the great
• Why the biggest challenge is knowing when it's good enough

"For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong." -- Scott Berkun, from the text.

Scott Berkun is well-versed in the business of innovation. A member of the Internet Explorer team at Microsoft from 1994-1999, he wrote the 2008 bestseller, Making Things Happen (O'Reilly).

"This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation."

-- Werner Vogels, CTO, Amazon.com

"I loved this book. It's an easy-to-read playbook for anyone wanting to lead and manage positive change in their business."

-- Frank McDermott, Marketing Manager, EMI Music

"Insightful, inspiring, evocative, and just plain fun to read it's totally great."

-- John Seely Brown, former Chief Scientist of Xerox, and Director, Xerox Palo Alto Research Center (PARC); current Chief of Confusion

"Small, simple, powerful: an innovative book about innovation."

-- Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things

"The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens."

-- Guy Kawasaki, author of The Art of the Start

"Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation but also points the ways toward making your new ideas stick. Even in today's ultra-busy commercial world, reading this book will be time well spent."

-- Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

Programming Erlang: Software for a Concurrent World

Joe Armstrong

Amazon Price: $24.39 List Price: $36.95 Usually ships in 24 hours By: Pragmatic Bookshelf Amazon Marketplace: 42 new & used starting at $20.95

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Business & Culture -> Privacy
Subjects -> Computers & Internet -> Networking -> Data in the Enterprise -> Client-Server Systems
Subjects -> Computers & Internet -> Networking -> Network Security

Customer Reviews:
Total reviews: 26 Average rating: 4.5 of 5

Editorial Review:

Erlang solves one of the most pressing problems facing developers today: how to write reliable, concurrent, high-performance systems. It's used worldwide by companies who need to produce reliable, efficient, and scalable applications. Invest in learning Erlang now.

Moore's Law is the observation that the amount you can do on a single chip doubles every two years. But Moore's Law is taking a detour. Rather than producing faster and faster processors, companies such as Intel and AMD are producing multi-core devices: single chips containing two, four, or more processors. If your programs aren't concurrent, they'll only run on a single processor at a time. Your users will think that your code is slow.

Erlang is a programming language designed for building highly parallel, distributed, fault-tolerant systems. It has been used commercially for many years to build massive fault-tolerated systems that run for years with minimal failures.

Erlang programs run seamlessly on multi-core computers: this means your Erlang program should run a lot faster on a 4 core processor than on a single core processor, all without you having to change a line of code.

Erlang combines ideas from the world of functional programming with techniques for building fault-tolerant systems to make a powerful language for building the massively parallel, networked applications of the future.

This book presents Erlang and functional programming in the familiar Pragmatic style. And it's written by Joe Armstrong, one of the creators of Erlang.

It includes example code you'll be able to build upon. In addition, the book contains the full source code for two interesting applications:

A SHOUTcast server which you can use to stream music to every computer in your house, and

a full-text indexing and search engine that can index gigabytes of data.

Learn how to write programs that run on dozens or even hundreds of local and remote processors. See how to write robust applications that run even in the face of network and hardware failure, using the Erlang programming language.

The Skeptical Environmentalist: Measuring the Real State of the World

Bjorn Lomborg

Amazon Price: $19.79 List Price: $29.99 Usually ships in 24 hours By: Cambridge University Press Amazon Marketplace: 142 new & used starting at $4.96

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Popular Economics -> General
Subjects -> Business & Investing -> Economics -> Natural Resources
Subjects -> Computers & Internet -> Business & Culture -> Future of Computing

Customer Reviews:
Total reviews: 331 Average rating: 3.5 of 5

Editorial Review:

Bjørn Lomborg, a former member of Greenpeace, challenges widely held beliefs that the world environmental situation is getting worse and worse in his new book, The Skeptical Environmentalist. Using statistical information from internationally recognized research institutes, Lomborg systematically examines a range of major environmental issues that feature prominently in headline news around the world, including pollution, biodiversity, fear of chemicals, and the greenhouse effect, and documents that the world has actually improved. He supports his arguments with over 2500 footnotes, allowing readers to check his sources. Lomborg criticizes the way many environmental organizations make selective and misleading use of scientific evidence and argues that we are making decisions about the use of our limited resources based on inaccurate or incomplete information. Concluding that there are more reasons for optimism than pessimism, he stresses the need for clear-headed prioritization of resources to tackle real, not imagined, problems. The Skeptical Environmentalist offers readers a non-partisan evaluation that serves as a useful corrective to the more alarmist accounts favored by campaign groups and the media. Bjørn Lomborg is an associate professor of statistics in the Department of Political Science at the University of Aarhus. When he started to investigate the statistics behind the current gloomy view of the environment, he was genuinely surprised. He published four lengthy articles in the leading Danish newspaper, including statistics documenting an ever-improving world, and unleashed the biggest post-war debate with more than 400 articles in all the major papers. Since then, Lomborg has been a frequent participant in the European debate on environmentalism on television, radio, and in newspapers.

Moonlighting on the Internet

Yanik Silver

Amazon Price: $14.93 List Price: $21.95 Usually ships in 24 hours By: Entrepreneur Press Amazon Marketplace: 42 new & used starting at $12.04

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Popular Economics -> Labor Policy
Subjects -> Business & Investing -> Economics -> Labor & Industrial Relations
Subjects -> Business & Investing -> General

Customer Reviews:
Total reviews: 24 Average rating: 4.0 of 5

Editorial Review:

Turn the Internet Into Your Money Machine

“Well-written, practical, useful, money-earning advice for anyone interested in using the internet to create an extra $500 to $5,000 a month. Yanik Silver, one of the internet's truly remarkable success stories, holds nothing back. Instead of lots of meaningless claptrap contained in most books about the internet, the author shares the inside secrets of what really works. And what doesn't.” -Ted Nicholas, author of Billion Dollar Marketing Secrets

“Moonlighting Online is a breath of fresh air. Yanik Silver doesn't claim you'll become a millionaire online, but he can show you 5 effective and simple ways to pull in a lot more money than you're earning now-and do it month after month. This is brilliant advice from a true professional. I strongly recommend this book.” -Joseph Sugarman, chairman, BluBlocker Corporation

“Forget all the hype and B.S. you see about making money on the internet-Yanik Silver has truly provided the easiest and most down-to-earth ways of legitimately socking away a little (or a lot of) extra 'life-changing' money each month online.” -Robert Scheinfeld, New York Times bestselling author of Busting Loose From The Money Game

“Imagine waking up every morning and finding orders waiting for you in your email box. While you were sleeping, customers from around the world were sending you money. I've been doing just that for over 12 years and Yanik Silver shows you how you can do it, too. It's a thrill every day.” -Melvin Powers, author of How to Get Rich in Mail Order

“If you want to get rich overnight, this isn't the book for you. If you want simple-to-use strategies for making an extra $500+ per month online with minimal effort, listen to Yanik. He is one of the few who truly knows how this works.” -Timothy Ferriss, New York Times bestselling author of The 4-Hour Workweek

Electronic Commerce

Gary Schneider

Amazon Price: $84.55 List Price: $93.95 Usually ships in 24 hours By: Course Technology Amazon Marketplace: 68 new & used starting at $33.76

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> General
Subjects -> Business & Investing -> Industries & Professions -> E-commerce -> General
Subjects -> Computers & Internet -> Business & Culture -> Web Marketing

Customer Reviews:
Total reviews: 10 Average rating: 4.0 of 5

Nothing but an e-commerce glossary... 2 out of 5 stars.
13 of 17 people found this review helpful.

This book serves as an introduction to e-commerce terms and principles. To me, it reads like a shallow glossary of a large number of e-commerce terms.

Do not get the impression that this will teach you how to carry out e-commerce. Instead, this book merely introduces you to e-commerce terminology. For that, the book serves its purposes, but for anything else, you may be better off looking elsewhere.

I thought it was very expensive considering the fact that all of the information could be found in e-commerce summaries for free on the internet.

Editorial Review:

Electronic Commerce, Seventh Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace. This edition highlights important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. The pedagogical value of this new edition is enhanced through a fresh 4-color interior, and new and updated material that balances the technological with the strategic aspects of successful e-commerce.

From Entrepreneur to Infopreneur: Make Money with books, E-Books and Information Products

Stephanie Chandler

Amazon Price: $13.57 List Price: $19.95 Usually ships in 24 hours By: Wiley Amazon Marketplace: 46 new & used starting at $10.64

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> General
Subjects -> Business & Investing -> Small Business & Entrepreneurship -> Entrepreneurship
Subjects -> Business & Investing -> Small Business & Entrepreneurship -> Marketing

Customer Reviews:
Total reviews: 37 Average rating: 4.0 of 5

Great Ideas 4 out of 5 stars.
2 of 3 people found this review helpful.

If you are a writer, or aspire to be one, this book can give you a wider perspective on the possibilities you can create for yourself as an author. The main idea the book presents is to expand your offerings beyond your book and create other related products that you can sell alongside your book.

Examples include seminars, pamphlets, online classes, and coaching. This book is a good resource when you need to stimulate your mind for fresh ideas on growing your writing into a bigger business.

Stacie Vander Pol, author of Top Self Publishing Firms

Editorial Review:

Infopreneurs sell valuable information online in the form of books, e-books, special reports, audio and video products, seminars, and other media. This definitive guide will show how to master the tools and tactics of the most successful infopreneurs, so you can succeed at producing, marketing, selling, and automating delivery of information products online. This guide comes complete with interviews of successful infopreneurs.