Business & Culture Books - Page 13

e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning

Ruth Colvin Clark, Richard E. Mayer

Amazon Price: $44.00 List Price: $55.00 Usually ships in 24 hours By: Pfeiffer Amazon Marketplace: 41 new & used starting at $38.99

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Subjects -> Business & Investing -> Reference -> Education
Subjects -> Business & Investing -> General
Subjects -> Business & Investing -> General AAS

Customer Reviews:
Total reviews: 20 Average rating: 4.5 of 5

Extremely Accessible and Great Basic Information 5 out of 5 stars.
3 of 3 people found this review helpful.

I operate an educational multimedia publishing group serving the public healthcare sector. I found this book to be eminently approachable and extremely well organized. I was able to read through it over a weekend. One can get to the key concepts (the HOW) of each chapter without being forced to muddle through the supporting theory. That being said, all major concepts are well supported by research and cognitive theory for those who wish to understand the WHY. It is important to note that the authors' focus is mostly on the corporate training world and adult learners needing to develop fundamental skills. Not until chapter 14 do they discuss approaches to more advanced learners. Overall, I highly recommend this book. It should be on the shelf of everyone who is creating e-learning for adult learners.

Editorial Review:

In this thoroughly revised edition of the bestselling e-Learning and the Science of Instruction authors Ruth Colvin Clark and Richard E. Mayer— internationally-recognized experts in the field of e-learning—offer essential information and guidelines for selecting, designing, and developing asynchronous and synchronous e-learning courses that build knowledge and skills for workers learning in corporate, government, and academic settings. In addition to updating research in all chapters, two new chapters and a CD with multimedia examples are included.

Hacking Exposed 5th Edition (Hacking Exposed: Network Security Secrets & Solutions)

Stuart McClure, Joel Scambray, George Kurtz

Amazon Price: $31.49 List Price: $49.99 Usually ships in 24 hours By: McGraw-Hill Osborne Media Amazon Marketplace: 65 new & used starting at $10.71

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Subjects -> Computers & Internet -> Business & Culture -> Hacking
Subjects -> Computers & Internet -> Business & Culture -> Privacy
Subjects -> Computers & Internet -> Business & Culture -> Security

Customer Reviews:
Total reviews: 88 Average rating: 4.0 of 5

Editorial Review:

“The seminal book on white-hat hacking and countermeasures... Should be required reading for anyone with a server or a network to secure.” --Bill Machrone, PC Magazine

"The definitive compendium of intruder practices and tools." --Steve Steinke, Network Magazine

"For almost any computer book, you can find a clone. But not this one... A one-of-a-kind study of the art of breaking in." --UNIX Review

Here is the latest edition of international best-seller, Hacking Exposed. Using real-world case studies, renowned security experts Stuart McClure, Joel Scambray, and George Kurtz show IT professionals how to protect computers and networks against the most recent security vulnerabilities. You'll find detailed examples of the latest devious break-ins and will learn how to think like a hacker in order to thwart attacks. Coverage includes:

• Code hacking methods and countermeasures
• New exploits for Windows 2003 Server, UNIX/Linux, Cisco, Apache, and Web and wireless applications
• Latest DDoS techniques--zombies, Blaster, MyDoom
• All new class of vulnerabilities--HTTP Response Splitting
• and much more

iWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It

Steve Wozniak

Amazon Price: $7.70 List Price: $14.95 Usually ships in 24 hours By: W. W. Norton Amazon Marketplace: 45 new & used starting at $4.50

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Subjects -> Biographies & Memoirs -> Memoirs
Subjects -> Biographies & Memoirs -> Professionals & Academics -> Business
Subjects -> Biographies & Memoirs -> Professionals & Academics -> Scientists

Customer Reviews:
Total reviews: 119 Average rating: 4.0 of 5

Editorial Review:

The mastermind behind Apple sheds his low profile and steps forward to tell his story for the first time.

Before cell phones that fit in the palm of your hand and slim laptops that fit snugly into briefcases, computers were like strange, alien vending machines. They had cryptic switches, punch cards and pages of encoded output. But in 1975, a young engineering wizard named Steve Wozniak had an idea: What if you combined computer circuitry with a regular typewriter keyboard and a video screen? The result was the first true personal computer, the Apple I, a widely affordable machine that anyone could understand and figure out how to use.

Wozniak's life—before and after Apple—is a "home-brew" mix of brilliant discovery and adventure, as an engineer, a concert promoter, a fifth-grade teacher, a philanthropist, and an irrepressible prankster. From the invention of the first personal computer to the rise of Apple as an industry giant, iWoz presents a no-holds-barred, rollicking, firsthand account of the humanist inventor who ignited the computer revolution. 16 pages of illustrations.

Investing Online for Dummies

Kathleen Sindell

List Price: $24.99 By: For Dummies Amazon Marketplace: 100 new & used starting at $0.01

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Subjects -> Business & Investing -> Economics -> Public Finance
Subjects -> Business & Investing -> Investing -> Introduction
Subjects -> Business & Investing -> Management & Leadership -> Management

Customer Reviews:
Total reviews: 29 Average rating: 4.5 of 5

Editorial Review:

Looking for the best Internet investment tools, or just interested in discovering how to use the Internet for personal financial problem-solving? Investing Online For Dummies has it all and is filled with great recommendations -- and a few smart warnings -- about the world of online investment resources. In this down-to-earth guide, financial services expert Kathleen Sindell takes you through all the fundamentals of online investing. You don't have to be a financial wizard to make sense of these practical, easy-to-understand tips for successful and secure online investing. Instead, let the author's proven expertise safely guide you through a wide array of important investment issues. Find the best savings and treasury securities information on the Internet, get up-to-the-minute quotes and company profiles 24 hours a day, analyze and select stocks and bonds on the Web, and pay the lowest commissions for online trading transactions. Let the Internet make money for you with Investing Online For Dummies -- your best one-volume reference for beginning online investors of all ages and income levels!

Marketing

Michael R. Solomon

By: Prentice-Hall Amazon Marketplace: 11 new & used starting at $0.23

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Subjects -> Business & Investing -> General
Subjects -> Business & Investing -> General AAS
Subjects -> Computers & Internet -> Business & Culture -> Manager's Guides to Computing

Customer Reviews:
Total reviews: 6 Average rating: 3.5 of 5

bad condition 2 out of 5 stars.
4 of 22 people found this review helpful.

I bought a book from Textcellar and it said on the listing that the book was in a great condition. I paid $50 for the book and it looked like a $5 book. Very bad condition. Looks very badly handled and pages torn off on the corners. If you say it looks like new, it should look like new. I don't think I am gonna buy from you next time.

Editorial Review:

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

Working with Microsoft Dynamics(TM) CRM 4.0

Jim Steger, Mike Snyder

Amazon Price: $31.49 List Price: $49.99 Usually ships in 24 hours By: Microsoft Press Amazon Marketplace: 46 new & used starting at $21.44

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Subjects -> Computers & Internet -> Business & Culture -> Web Marketing
Subjects -> Computers & Internet -> Computer Science -> Software Engineering -> General AAS
Subjects -> Computers & Internet -> Hardware -> Microprocessors & System Design -> Computer Design

Customer Reviews:
Total reviews: 5 Average rating: 4.0 of 5

Editorial Review:

Get a practical introduction to Microsoft Dynamics CRM now updated for Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM is a value-packed customer-relationship management (CRM) solution for small- and mid-market businesses. The latest version adds workflow management capabilities, and will be delivered as an on-demand service through Microsoft® Office Live. With topics that include developing new functionality, designing implementations, and integrating Microsoft CRM with other business applications including Microsoft Office Outlook®, Microsoft Office InfoPath®, and Microsoft SharePoint® Products and Technologies this is one of the only books written for both developers and those who implement business solutions. Authored by experienced practitioners, this book provides case studies, integration and performance guidelines, and toolsets the information you need to help you create successful CRM solutions. This book also explains how to maintain Microsoft Dynamics CRM 4.0, making it of interest to IT professionals who support Microsoft Dynamics CRM 4.0 users. And power users will learn how to customize individual Microsoft Dynamics CRM 4.0 experiences. Key Book Benefits: Delivers practical information from expert authors who have deployed, customized, and maintained Microsoft Dynamics CRM in the field Provides case studies, integration and performance guidelines, and toolsets Includes code samples, and demo data will be available on the Web

Starting a Yahoo! Business For Dummies (For Dummies (Business & Personal Finance))

Rob Snell

Amazon Price: $16.49 List Price: $24.99 Usually ships in 24 hours By: For Dummies Amazon Marketplace: 48 new & used starting at $5.37

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Subjects -> Business & Investing -> Industries & Professions -> E-commerce -> General
Subjects -> Business & Investing -> Industries & Professions -> E-commerce -> General AAS
Subjects -> Business & Investing -> Management & Leadership -> Management

Customer Reviews:
Total reviews: 68 Average rating: 5.0 of 5

Perfect for me 5 out of 5 stars.
1 of 1 people found this review helpful.

It is exactly what I was looking for. Hold me by the hand and talk to me like I am back in sixth grade (wait...I flunked sixth grade). It is hard enough trying to tie all of the pieces in the puzzle together, this is the type of information I needed and disseminated in the "Dummies" style that I love.

Editorial Review:

Turn browsers into buyers, boost traffic, and more

Build your store from scratch, or make the one you have more profitable

His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.

Discover how to

• Use the Yahoo! Store Editor and Manager
• Plan effective store navigation
• Use better images to sell more products
• Build successful advertising strategies
• Generate more traffic from search engines

Portrait and Candid Photography: Photo Workshop

Erin Manning

Amazon Price: $19.79 List Price: $29.99 Usually ships in 24 hours By: Wiley Amazon Marketplace: 49 new & used starting at $15.00

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Subjects -> Arts & Photography -> Photography -> Digital Photography
Subjects -> Arts & Photography -> Photography -> Equipment
Subjects -> Arts & Photography -> Photography -> How-to -> General

Customer Reviews:
Total reviews: 13 Average rating: 4.5 of 5

For the serious hobbyist 4 out of 5 stars.
3 of 3 people found this review helpful.

I found this book (And the entire Photo workshop series) to be very helpful especially to beginning and intermediate level photography hobbyists.

It assumes no previous knowledge of photography, and explains such things as f-stop and how things interact to affect exposure without being overly technical.

Each chapter ends with a "Lesson" or exercise to emphasize the subject of that chapter. And being able to combine the book with the website (Free membership) to upload your lessons for group critique (Sometimes including from the author) is a good way to improve you photo skills.

Note that though this is part of a series of books, there is no sequence in reading them. For that reason, there is a degree of overlap in each book.

That said, you really need to be using a SLR type camera to be able to have the control of the camera that many of the exercises require. A point-and-shoot may not allow it.

But for the serious hobbyist, I would say this book (and series) is worth the money and time.

Editorial Review:

The secret to taking great “people pictures” is to observe your subjects, connect with them, and use your camera to its best advantage. Here’s how to work with lighting, location, angle, composition, physical characteristics, environment, and countless other variables, including the unique challenges of photographing babies, group activities, and action. Learn to capture facial expressions, tell a story with a series of candids, add interest to large-group shots, and more. Apply these techniques and watch your subjects come to life.

West's Business Law, Alternate Edition (with Online Legal Research Guide)

Gaylord A. Jentz, Roger LeRoy Miller, Frank B. Cross

Amazon Price: $218.95 List Price: $218.95 Usually ships in 24 hours By: South-Western College/West Amazon Marketplace: 21 new & used starting at $133.05

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Subjects -> Business & Investing -> Reference -> Business Law
Subjects -> Computers & Internet -> Home Computing -> Internet -> Online Searching
Subjects -> Computers & Internet -> Business & Culture -> Digital Law

Customer Reviews:
Total reviews: 25 Average rating: 4.5 of 5

Editorial Review:

Based on the best-selling WEST'S BUSINESS LAW, this Alternate Edition continues to set the standard for making law accessible, interesting, and relevant to business students. With the perfect balance of tradition and innovation, this benchmark text brings to life the functions and inner-workings of business law in the real world. Rich with classic and modern cases that are summarized rather than excerpted, WEST'S BUSINESS LAW is the ideal text for students entering virtually any field of business. The text is supported by a comprehensive supplements and technology package. The text's proven approach combines with these resources to create a total teaching and learning system that is a clear choice for instructors who want to use summarized cases. This Tenth Edition refines and builds upon traditions established when the book was first introduced: authoritative content blended with cutting-edge coverage of contemporary topics and cases and an unmatched selection of innovative, high-quality support materials.

PHP Cookbook (Cookbooks (O'Reilly))

Adam Trachtenberg, David Sklar

Amazon Price: $29.69 List Price: $44.99 Usually ships in 24 hours By: O'Reilly Media, Inc. Amazon Marketplace: 56 new & used starting at $13.00

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Subjects -> Computers & Internet -> Home Computing -> Internet -> General AAS
Subjects -> Computers & Internet -> Business & Culture -> Privacy
Subjects -> Computers & Internet -> Networking -> Network Security

Customer Reviews:
Total reviews: 36 Average rating: 4.5 of 5

Editorial Review:

When it comes to creating dynamic web sites, the open source PHP language is red-hot property: used on more than 20 million web sites today, PHP is now more popular than Microsoft's ASP.NET technology. With our Cookbook's unique format, you can learn how to build dynamic web applications that work on any web browser. This revised new edition makes it easy to find specific solutions for programming challenges.

"PHP Cookbook" has a wealth of solutions for problems that you'll face regularly. With topics that range from beginner questions to advanced web programming techniques, this guide contains practical examples -- or "recipes" -- for anyone who uses this scripting language to generate dynamic web content. Updated for PHP 5, this book provides solutions that explain how to use the new language features in detail, including the vastly improved object-oriented capabilities and the new PDO data access extension. New sections on classes and objects are included, along with new material on processing XML, building web services with PHP, and working with SOAP/REST architectures. With each recipe, the authors include a discussion that explains the logic and concepts underlying the solution.