Business & Culture Books - Page 2

Born Digital: Understanding the First Generation of Digital Natives

John Palfrey, Urs Gasser

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Total reviews: 1 Average rating: 5.0 of 5

Editorial Review:

The first generation of “digital natives” – children who were born into and raised in the digital world – are coming of age, and soon our world will be reshaped in their image. Our economy, our cultural life, even the shape of our family life will be forever transformed.

But who are these digital natives? How are they different from older generations – or “digital immigrants” – and what is the world they’re creating going to look like? In Born Digital, leading internet and technology experts John Palfrey and Urs Gasser offer a sociological portrait of this exotic tribe of young people who can seem, even to those merely a generation older, both extraordinarily sophisticated and strangely narrow.

Based on original research, Born Digital explores a broad range of issues, from the highly philosophical to the purely practical: What does identity mean for young people who have dozens of online profiles and avatars? Should we worry about privacy issues – or is privacy even a relevant concern for digital natives? How does the concept of safety translate into an increasingly virtual world? Is “stranger-danger” a real problem, or a red herring? What lies ahead – socially, professionally, and psychologically – for this generation?

A smart, practical guide to a brave new world and its complex inhabitants, Born Digital will be essential reading for parents, teachers, and the myriad of confused adults who want to understand the digital present – and shape the digital future.

PHR/SPHR: Professional in Human Resources Certification Study Guide

Anne M. Bogardus

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Subjects -> Computers & Internet -> Certification Central -> Publisher -> Sybex

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Total reviews: 72 Average rating: 4.0 of 5

Editorial Review:

Whether you're a HR professional seeking to validate the skills and knowledge acquired through years of practical experience or a relative newcomer to the HR field looking to strengthen your resume, the PHR and SPHR certifications from the Human Resource Certification Institute (HRCI) provide you with the means to do so. The PHR/SPHR: Professional in Human Resources Certification Study Guide was developed to help you prepare for these challenging exams, and includes additional study tools designed to reinforce understanding of key functional areas. Key topics include:

• Strategic Management. Formulating HR objectives, practices, and policies to meet organizational needs and opportunities.
• Workforce Planning and Employment. Planning, developing, implementing, administering, and performing ongoing evaluation of recruiting, hiring, orientation, and exit.
• Human Resource Development. Ensuring that skills, knowledge, abilities, and performance of the workforce meet organizational and individual needs.
• Compensation and Benefits. Analyzing, developing, implementing, administering, and performing ongoing evaluation of total compensation and benefits.

NOTE: This study guide and/or materials are not sponsored by, endorsed by or affiliated in any way with the Human Resource Certification Institute (HRCI), an affiliate of the Society for Human Resource Management (SHRM). PHR, SPHR, GPHR and HRCI are trademarks or registered marks of HRCI. SHRM is a registered mark of the Society for Human Resource Management.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

Jeff Howe

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“The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing ­corrects that—but in doing so, it also unleashes the forces of creative destruction.”
—From Crowdsourcing

First identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wise—it’s talented, creative, and stunningly productive. Crowdsourcing activates the transformative power of today’s technology, liberating the latent potential within us all. It’s a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of work is all that counts; and every field is open to people of every imaginable background. If you can perform the service, design the product, or solve the problem, you’ve got the job.

But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable.

Jeff Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing. How were a bunch of part-time dabblers in finance able to help an investment company consistently beat the market? Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? The answers lie within these pages.

The blueprint for crowdsourcing originated from a handful of computer programmers who showed that a community of like-minded peers could create better products than a corporate behemoth like Microsoft. Jeff Howe tracks the amazing migration of this new model of production, showing the potential of the Internet to create human networks that can divvy up and make quick work of otherwise overwhelming tasks. One of the most intriguing ideas of Crowdsourcing is that the knowledge to solve intractable problems—a cure for cancer, for instance—may already exist within the warp and weave of this infinite and, as yet, largely untapped resource. But first, Howe proposes, we need to banish preconceived notions of how such problems are solved.

The very concept of crowdsourcing stands at odds with centuries of practice. Yet, for the digital natives soon to enter the workforce, the technologies and principles behind crowdsourcing are perfectly intuitive. This generation collaborates, shares, remixes, and creates with a fluency and ease the rest of us can hardly understand. Crowdsourcing, just now starting to emerge, will in a short time simply be the way things are done.

The Big Switch: Rewiring the World, from Edison to Google

Nicholas Carr

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Subjects -> Computers & Internet -> Computer Science -> Artificial Intelligence -> Theory of Computing
Subjects -> Computers & Internet -> Computer Science -> Artificial Intelligence -> Computer Mathematics

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Total reviews: 30 Average rating: 3.5 of 5

Editorial Review:

An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.

Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech))

Peter Kent

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Total reviews: 108 Average rating: 4.5 of 5

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You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can

• Gain greater visibility for your site
• Advance your position in the rankings
• Avoid techniques that cause search engines to bump your site to the end of the list
• Make pay-per-click advertising pay off

In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2^nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you

• Become familiar with search engines and search directories and find out which keywords work
• Build your site with techniques that search engines like and avoid the ones they don’t
• Register your site with the top search systems and get it listed in directories
• Find out why links are important and see how to get other sites to link to yours
• Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising
• Discover the common mistakes that make Web sites invisible to search engines

There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2^nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

JavaScript: The Definitive Guide

David Flanagan

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Total reviews: 277 Average rating: 4.5 of 5

Editorial Review:

This Fifth Edition is completely revised and expanded to cover JavaScript as it is used in today's Web 2.0 applications. This book is both an example-driven programmer's guide and a keep-on-your-desk reference, with new chapters that explain everything you need to know to get the most out of JavaScript, including: Scripted HTTP and Ajax XML processing Client-side graphics using the canvas tag Namespaces in JavaScript--essential when writing complex programs Classes, closures, persistence, Flash, and JavaScript embedded in Java applications

Part I explains the core JavaScript language in detail. If you are new to JavaScript, it will teach you the language. If you are already a JavaScript programmer, Part I will sharpen your skills and deepen your understanding of the language.

Part II explains the scripting environment provided by web browsers, with a focus on DOM scripting with unobtrusive JavaScript. The broad and deep coverage of client-side JavaScript is illustrated with many sophisticated examples that demonstrate how to: Generate a table of contents for an HTML document Display DHTML animations Automate form validation Draw dynamic pie charts Make HTML elements draggable Define keyboard shortcuts for web applications Create Ajax-enabled tool tips Use XPath and XSLT on XML documents loaded with Ajax And much more

Part III is a complete reference for core JavaScript. It documents every class, object, constructor, method, function, property, and constant defined by JavaScript 1.5 and ECMAScript Version 3.

Part IV is a reference for client-side JavaScript, covering legacy web browser APIs, the standard Level 2 DOM API, and emerging standards such as the XMLHttpRequestobject and the canvas tag.

More than 300,000 JavaScript programmers around the world have made this their indispensable reference book for building JavaScript applications.

""A must-have reference for expert JavaScript programmers...well-organized and detailed."" -- Brendan Eich, creator of JavaScript

WordPress For Dummies (For Dummies (Computer/Tech))

Lisa Sabin-Wilson

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Total reviews: 27 Average rating: 4.0 of 5

Editorial Review:

Are you a wannabe blogger? A seasoned pro migrating your blog to WordPress? Looking to do more cool stuff with your existing WordPress blog? Then this fun guide is for you! WordPress for Dummies is a veritable smorgasbord of WordPress information, ideas, tools, resources, and instruction on everything you need to create and maintain your dream blog.

Unlike other blog hosts, WordPress gives you the ability to create a blog that is tailored to your own tastes and needs. Sure, the codes, tags, and terminology can seem a little intimidating at first, but WordPress for Dummies breaks it all down to show you just how intuitive, friendly, and extensible the software really is. This easy-to-follow guide shows you how to:

• Sign up for a free WordPress account
• Set up and use a hosted blog with WordPress.com
• Install and set up the WordPress.Org and WordPress.MU software for single- and multi-user versions
• Find great themes, plugins, and consultants that will help you achieve JUST the kind of blog you want
• Use tags to work with WordPress templates
• Combat challenges with comments, trackback spam, and “splogs”
• Add special technologies to your blog, such as RSS feed, podcasting, vlogging, and photoblogging
• Find online support, tips, and resources for WordPress software

Whether you want to keep family and friends updated on your latest adventures, post pictures of your new puppy, or communicate your passion with millions of readers worldwide, WordPress for Dummies is your passport to creating the kind of blog that will keep your visitors coming back for more!

ProBlogger: Secrets Blogging Your Way to a Six-Figure Income

Darren Rowse, Chris Garrett

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Total reviews: 32 Average rating: 4.5 of 5

Editorial Review:

Blogging has become a popular and fascinating pastime for many, but more and more bloggers are finding it can also be an excellent source of direct or indirect income. Although the barriers to starting a blog are low, without expert guidance it is easy to get frustrated when success doesn’t match expectations. Written by the creator of the world’s #1 resource for making money with blogs, ProBlogger takes the reader from absolute beginner to earning money from or as a result of blogging. Through step by step practical lessons the reader will choose a blog topic, analyze the market, set up a blog, promote it and earn revenue.

Unlike other books that are big on potential and theory, ProBlogger provides results based on the authors own experience of what really works through practical, tried and tested advice. Inside readers will learn:

• How Bloggers Make Money
• Direct Income Earning vs. Indirect Income Earning methods
• Why Niches are Important
• Using 20 critical blogging tools
• 20 Ingredients for a successful blog post
• Optimizing advertising
• Which advertising platforms work best
• Expert analysis of Technocrat’s Top Blogs – why they work

and so much more.

Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More

Chris Anderson

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Total reviews: 6 Average rating: 4.0 of 5

The Internet does change everything 5 out of 5 stars.
3 of 4 people found this review helpful.

This is an important book for anyone who wants to understand internet commerce or innovation in services. In addition, "The Long Tail" must be a part of the vocabulary of anyone who wants to talk intelligenly about modern business practices.

The new emphasis on marketing in the new release is a valuable addition to the original.

A current article in HBR attacks the Long Tail on empirical grounds. However, Anderson's response on his website is compelling.

The one quibble with this book is that it is superfluous -- the original essay/article combined with the website covers the issues more fully. However, that said, this book will be more valuable than 90% of the volumes that you have in your business book collection.

Editorial Review:

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.

Winner of the Gerald Loeb Award for Best Business Book of the Year

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

"It belongs on the shelf between The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix

"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."

--Eric Schmidt, CEO, Google

"Anyone who cares about media . . . must read this book."

--Rob Glaser, CEO, RealNetworks