Business & Culture Books - Page 3

eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days

Steve Weber

Amazon Price: $17.06 List Price: $18.95 Usually ships in 24 hours By: Weber Books Amazon Marketplace: 17 new & used starting at $16.99

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> General
Subjects -> Business & Investing -> Industries & Professions -> Retailing
Subjects -> Business & Investing -> Industries & Professions -> E-commerce -> Online Trading

Customer Reviews:
Total reviews: 9 Average rating: 5.0 of 5

Another Steve Weber How-To Book 5 out of 5 stars.
15 of 24 people found this review helpful.

This book is the third Steve Weber book I have read, the first two being "The Home-Based Bookstore" and "Plug Your Book." I was quite enthusiastic about both of Steve's earlier efforts because they were extremely helpful and Steve wrote both well. Those comments apply to this book also.

The marvelous thing about this book is that it starts with the basics and works up to advanced techniques and clever strategies. When I say basics, I mean the kind of information that someone new to eBay would find helpful. What do certain words mean? How do I, and fill in the blank. Steve covers everything you can think of as a newcomer to eBay. Yet, Steve moves quickly and someone going from occasional seller to wondering about setting up a business can move past the basics easily.

What more is there to learn? Steve provides great advice on where to find more stuff for your eBay business. He also provides guidance for evaluating quality and describing your merchandise. All this advice keeps in mind the need to satisfy customers so that they will give you positive feedback and keep coming back.

Just like those popular television commercials, this is the point where I say, but wait, there is more! Steve discusses how to track stock and where it is located. He reviews several software options to handle an expanding enterprise. Included in his advice are options for the most cost effective method of shipping. Steve then provides a lot of detail on how you can expand your customer base through various techniques for advertising your business. I think there are at least half a dozen techniques for getting your business exposed on the internet, including how to fare well with Google searches.

I am touching on just a few of the numerous topics in the fifteen chapters in this book. There are at least 140 sub-headings in this book covering more topics than I had considered when thinking about selling on eBay. With all this powerful information, Steve did something more amazing; he included input from others. [...]

As with any purchase you make, what you want to know is whether this book is worth buying. If you fancy yourself expanding into eBay as a business, or expanding a current eBay business, or you just want to know how eBay works, then this book is worth far more than its price.

One thing I always notice about self-published books is how well they are written. I was unable to find a single grammar error in this book. Therefore, not only is this book full of valuable information, but that information is nicely organized and reading about that information is a pleasure.

Self-help books often seem like they need help themselves. I have read many self-help books by people claiming to be experts in their particular field of endeavor. When you read these books, you quickly realize that the book babbles on about trivialities or the organization is poor. Worse, some of these books have errors that even a novice recognizes. To find a well-written self-help book by an author who has successfully used the techniques in that book is always a wonder. "eBay 101" is such a book.

Enjoy!

Note: The author provided me with a review copy of this book.

Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)

Perry Marshall, Bryan Todd

Amazon Price: $16.47 List Price: $24.95 Usually ships in 24 hours By: Entrepreneur Press Amazon Marketplace: 40 new & used starting at $13.89

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> General
Subjects -> Business & Investing -> Industries & Professions -> Accounting -> General
Subjects -> Business & Investing -> Marketing & Sales -> Advertising

Customer Reviews:
Total reviews: 80 Average rating: 4.5 of 5

Packed with Information 5 out of 5 stars.
1 of 1 people found this review helpful.

Loved the book. It is packed with useful information. If you are considering using AdWords, you owe it to yourself to get this book.

Must Get to Master Adwords 5 out of 5 stars.
1 of 1 people found this review helpful.

This book is good whether your brand new to Adwords and internet marketing or have been in the game a while. You'll pick up best practices and sound marketing advice in this easy to read, easy to implement guidebook. My advice: don't get on Adwords until you've read this book!

Editorial Review:

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.

Learn how to:

• Build an AdWords campaign from scratch
• Identify keywords that entice people to click on your ads
• Get the lowest bid prices on your keywords
• Defeat click fraud and other scams
• Use search engine optimization techniques
• Turn clicks into customers

Plus get FREE e-mail updates on Google's ever-changing system.

Spring in Action

Craig Walls, Ryan Breidenbach

Amazon Price: $31.49 List Price: $49.99 Usually ships in 24 hours By: Manning Publications Amazon Marketplace: 42 new & used starting at $28.00

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Programming -> Java -> General
Subjects -> Computers & Internet -> Programming -> Software Design, Testing & Engineering -> Software Development
Subjects -> Computers & Internet -> Programming -> General

Customer Reviews:
Total reviews: 52 Average rating: 4.0 of 5

Editorial Review:

Spring in Action 2E is an expanded, completely updated second edition of the best selling Spring in Action. Written by Craig Walls, one of Manning's best writers, this book covers the exciting new features of Spring 2.0, which was released in October 2006.

Spring is a lightweight container framework that represents an exciting way to build enterprise components with simple Java objects. By employing dependency injection and AOP, Spring encourages loosely coupled code and enables plain-old Java objects with capabilities that were previously reserved for EJBs. This book is a hands-on, example-driven exploration of the Spring Framework. Combining short code snippets and an ongoing example developed throughout the book, it shows readers how to build simple and efficient J2EE applications, how to solve persistence problems, handle asynchronous messaging, create and consume remote services, build web applications, and integrate with most popular web frameworks. Readers will learn how to use Spring to write simpler, easier to maintain code so they can focus on what really matters-- critical business needs.

Spring in Action, 2E is for Java developers who are looking for ways to build enterprise-grade applications based on simple Java objects, without resorting to more complex and invasive EJBs. Even hard-core EJB users will find this book valuable as Spring in Action, 2E will describe ways to use EJB components alongside Spring. Software architects will also find Spring in Action, 2E useful as they assess and apply lightweight techniques prescribed by Spring. and learn how Spring can be applied at the various layers of enterprise applications.

Killer Elite: The Inside Story of America's Most Secret Special Operations Team (Cassell Military Paperbacks)

Michael Smith

Amazon Price: $11.29 List Price: $14.11 Usually ships in 2 to 3 weeks By: Cassell Amazon Marketplace: 13 new & used starting at $7.60

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Business & Culture -> History
Subjects -> Computers & Internet -> Graphic Design -> General
Subjects -> History -> Military -> General

Customer Reviews:
Total reviews: 32 Average rating: 3.5 of 5

Killer Elite by michael smith 3 out of 5 stars.
2 of 5 people found this review helpful.

Killer Elite: The Inside Story of America's Most Secret Special Operations Team

-The book written is basically a "compilation" of Articles and other Book's over the past 20yrs; some better than other's; some "much" worse. The "Intelligence Support Activity", Motto: "Veritas Omnia Vincula Vincit", (with the words "Send Me" on the sword in it's "Formal" Crest). It was formed following the initial rescue attempt of American Hostage's on "holiday" at the pleasure of the Iranian's. This was after the "informal-Gov't Exchange Program," following the Shah's holiday, and "well-wisher's" becoming overly excited with their unabated access to the "US Embassy".
-With the failiure of "Eagle's-Claw", due to the lack of "Tactical-Intel" from "I.S.A.'s" predessor's, the "Foriegn Operating Group (F.O.G.)", and the subsequent mission, "Honey-Badger" was troubled with the "same" Intel problem's, the "Intelligence Support Activity" was formed. ("FOG" was by NO-way the only reason that the 1st OP failed. It HAD the capabilities that the 'Pentagon' had set for it. A member of the "Famous" Son Tay P.O.W. Camp Raid", only miles from Hanoi, was flown "INTO" the Iranian Desert, by a ONE(1) legged Pilot, in a one-engine Civilian aircraft, from a Remote staging site. His 'Mission', as there where "NO" OGA operative's, was to determine 'soil-consistancy' at proposed "Desert-ONE" to support the C-130's, re-fueling flights, HELOs, etc. And to Emplace Remotely-Activated "Landing Lights". There was plenty of Inter-Service in-fighting, as ALL branches wanted to be involed in the "Rescue", even when they were "incapable" of providing the Support they offered; (I would go into this, but then "I'd" be writing a Book in it's self). Not only was the Pentagon hurdle for those that were doing the Planning, and would ultimately carry-out the "OP"(SFOD/D), but "OGAs",with NO in-country "asset's", also wanted their piece of the "Pie"; and with, Thank's to their Cmdr, very LITTLE. However, the 'best' they could do was "Bio-Data" on some player's, and useless "Strategic-Intel", when "Tactical-Intel" was required, e.g blueprint's of the Embassy, which was needed to inable the "conducting" Operator's to have the knowledge as to which way door's-opened, type's of lock's employed, material used in the "fabrication" of the facility, "precise" floor-plan's that were critical to ANY "dynamic-entrance". But to looker more closely, it was not "entirely" the neglect of the above, but their Butchering that crippled them, the mentioned "OGAs", from being to be able to conduct what was an EXTREMELY important mission they were "tasked" with: That being the exploitation of "HUMINT", a major element of their's, and being the "2d" oldest-Profession, from prior to Genhgis Khan, or the Roman Legion's, a primary asset.
-This was acknowledged at the time, and even prior to it. Our, then Pres., "Mr.Peanut", had appointed Adm. Stans-Field Turner, (even-though He was ill-prepared and far-out of his Element of Expertise, with "little to NO experience" in the task he was undertaking), as "D.C.I.(Director of Central Intelligence)". His "mind-set" beginning his new-appointment was to discard what He called "Dead-Wood" at the Agency and to move-it into the "21st Century". He did this by "sacking" personnel, mainly from the "Directorate of Operations" to start, and then rid-the Old-Timer's particularly "HUMINT" Handler's and Analyst's. This caused WIDE frustration!
-He, incorrectly, was under the "impression", from his background, that "SATINT, SIGINT and ELINT" could produce the same, if not BETTER intelligence than human's, due to the fact that they would provide ONLY the Intel required and wasn't not Open to the interpertation of Operative's collecting it. It would be "handled-ONLY by Analysts" skilled in their particular discipline. He attempted to use other Countries, for one Britain and it's "GCHQ".
-However, he never mentioned that during the same time-frame, it had increased of it's "MI-5(Internal)" and, especially, "MI-6(External)", to "still" maintain what it percieved as it's most important asset, "HUMINT(Human-Intel)." Even during this time, The New Scotland Yard had "activated" C-13, for the collection of HUMINT to fight "Terrorism" in Britain propper, and especially N.Ireland. At this time, even the UK Military, had established "Det.-14(Detachment-14)", using many "22 SAS" Intel Specialists(for elctronic colection, using Technical Mean's, such as Laser-Mike's,Parobollic-Mike's,IR & Thermal Imagery; plus, "Covert-Entry Tm's" to emplace them; and a compliment of "Shooter's", to act immediately on "their Intel". As they Operated out-side of the "normal chain-of-command", they functioned with a "HQ section" made-up of Officer's with an "SoF/Intel" Back-ground, authorized to make decisions based on the "SIGINT,ELINT,HUMINT, etcetera", of their "own" Intel collection "wizzard's", i.e. analysts. They could then "immediately" utilize their own "Direct Action" Tm.'s to best handle what the Intel had produced. This could be done "with-out" the months, week's, day's or hour's that would "normally" be the case, and make the Intel-useless; in those former "case's", most frequently when the "hostile's" were gagged & bagged for "de-briefing's", what Intel they had 'access' to was: 1) OBE(over-come-by-event's); 2)the 'Suspected-Terrorists'had lost their surveilant's and disapeared; or 3)the "Action" they had knowledge of, or a Role in had already Occurred. "Det.-14" solved this problem with the "Ability" and "Authorization" to NEGATE their ability to "carry-out" planned impending "atrocities"; "Snatch-OPs" that would lead to the interrogation, and possible "turning" of a Target, i.e. "Dble-Agnt". These "person's/agent's" could then be used to "ID" key personnel or alerting their "handler" to the planning of future OPs against military/police or civilian "targets". This "Operation" with "Det. 14" was "Extremely" valuable, and effective, from it's inception until it's "Deactivation". Member's of it were lost, however, that was seldom Public knowledge. As is the case with Unit's of this type, One does not join for accolade's. It is often only "said" that the death occurred during Training, when in fact you could have "died" with only your Comrades knowing the Trueth, and Their Respect for your sacrifice. THIS is as TRUE in the U.S. Military, as the British or any other. This is ONE place where "Honor" among Comrade's mean's more than your OWN life.
The recent Death of U.S.Navy SEAL, MA2 Michael Mansoor, 25yrs. old was killed by an Insurgent grenade he dove on, to "protect" his Tm-Mate's. How many "civi" friend's would make that sacrifice for "you"? Or of the MoH's awarded during the "GWOT", how many NAME's can YOU recall? NOT all were in SoF Unit's. An MP's family was given his, for using a .50cal MG (M2) to ward off a P.O.W. rebellion, killing over 150+, until being shot in the head. Why? To allow the REST of HIS Platoon to get to Defensive position's to return fire from.
-As a "Security Contractor", operating from W.Africa to the Pac-Rim, conducting "Personal Security Details(PSDs)" with my Tm., or "K&R"(Kidnap & Ransom) negotiation's that turn into "Kidnap Rescue's".
Alot of time is spent with current U.S. Military member's, and because I'm "Mil./Ret.with 21yrs. Service, most in SoF unit's. I spend time talking with current member's of some of my "old unit's". And the "average" troop I talk to, no matter his "job", in Afghanistan, or a mumber of other countries ask's why "OUR" country think's SO little of "them"? I won't repeat MY answer in this Forum, out of Respect. But I often wonder that also. Most of them haven't had the training the Team's
I've worked with have, our ability to "Ignore" comment's that someone "shouldn't" make to/or about a "PERSON" that is willing to give their life, "So they are ABLE to say whatever they want to!" When I hear someone making a joke about "standing BEHIND our Troop's", I usually say, "Then you should try standing IN-FRONT of Them." People seem to think that something like "9/11" could not happen again; if you believe that, you've beat the Osterich to the hole!
People can Watch their Talk Show's, and Debate's! But Until you've looked into the eye's of a Taliban "martyr", and seen the burning hatred in His eye's, or the eye's of an "al-Qaeda", that you captured, after he's killed five(5) of your best friend's Protecting NGO Personnel in the Sudan, YOU WILL never believe the hatred they have for us. Findly a Buddist Monk, who's been beheaded in S.Thailand. His crime was not being a Muslem.
For what our Troop's go through for the "safety" of America, was for me an "honor", as it for those serving NOW. Please show them the Respect they Deserve!

God Bless America.

P.S.
My appologies for leaving the "original" subject; I just learned of the death of a close friend in the Army, stationed in Iraq.

Editorial Review:

America’s most secret Special Forces unit does not even have a name. Formed as the “Intelligence Support Activity,” the group has had a succession of innocuous titles to hide its ferocious purpose: to operate undercover in the world’s most dangerous places and penetrate such enemy organizations as Al Qaeda, Hamas, and Islamic Jihad. Here is the first detailed account of its history, and it traces the I.S.A. from its very beginnings to the present day, when it has accomplished such missions as locating Saddam Hussein. By translating intelligence information into direct action, it is well on its way to becoming the most effective and feared force in the U.S. military.

Learning ActionScript 3.0: A Beginner's Guide

Rich Shupe, Zevan Rosser

Amazon Price: $26.39 List Price: $39.99 Usually ships in 24 hours By: O'Reilly/Adobe Developer Library Amazon Marketplace: 40 new & used starting at $23.44

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Computer Science
Subjects -> Computers & Internet -> Business & Culture -> Privacy
Subjects -> Computers & Internet -> Networking -> Network Security

Customer Reviews:
Total reviews: 36 Average rating: 4.0 of 5

Editorial Review:

Product Description
In this book, authors Rich Shupe and Zevan Rosser share the knowledge they've gained from their years as multimedia developers/designers and teachers. Learning ActionScript 3.0 gives you a solid foundation in the language of Flash and demonstrates how you can use it for practical, everyday projects. The authors do more than just give you a collection of sample scripts. Written for those of you new to ActionScript 3.0, the book describes how ActionScript and Flash work, giving you a clear look into essential topics such as logic, event handling, displaying content, migrating legacy projects to ActionScript 3.0, classes, and much more. You will learn important techniques through hands-on exercises, and then build on those skills as chapters progress. ActionScript 3.0 represents a significant change for many Flash users, and a steeper learning curve for the uninitiated. This book will help guide you through a variety of scripting scenarios. Rather than relying heavily on prior knowledge of object-oriented programming (OOP), topics are explained in focused examples that originate in the timeline, with optional companion classes for those already comfortable with their use. As chapters progress, the book introduces more and more OOP techniques, allowing you to choose which scripting approach you prefer. Learning ActionScript 3.0 reveals: New ways to harness the power and performance of AS3 Common mistakes that people make with the language Essential coverage of text, sound, video, XML, drawing with code, and more Migration issues from AS1 and AS2 to AS3 Simultaneous development of procedural and object-oriented techniques Tips that go beyond simple script collections, including how toapproach a project and which resources can help you along the way The companion web site contains material for all the exercises in the book, as well as short quizzes to make sure you're up to speed with key concepts. ActionScript 3.0 is a different animal from previous versions, and Learning ActionScript 3.0 teaches everything that web designers, GUI-based Flash developers, and those new to ActionScript need to start using the language.

Praise
"The best ActionScript book ever written."
-Lee Brimelow, Creator of The Flash Blog

West's Business Law, Alternate Edition (with Online Legal Research Guide)

Gaylord A. Jentz, Roger LeRoy Miller, Frank B. Cross

Amazon Price: $167.16 List Price: $208.95 Usually ships in 24 hours By: South-Western College/West Amazon Marketplace: 14 new & used starting at $132.29

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Reference -> Business Law
Subjects -> Computers & Internet -> Business & Culture -> Digital Law
Subjects -> Computers & Internet -> Home Computing -> Internet -> Online Searching

Customer Reviews:
Total reviews: 23 Average rating: 4.5 of 5

Editorial Review:

Based on the best-selling WEST'S BUSINESS LAW, this Alternate Edition continues to set the standard for making law accessible, interesting, and relevant to business students. With the perfect balance of tradition and innovation, this benchmark text brings to life the functions and inner-workings of business law in the real world. Rich with classic and modern cases that are summarized rather than excerpted, WEST'S BUSINESS LAW is the ideal text for students entering virtually any field of business. The text is supported by a comprehensive supplements and technology package. The text's proven approach combines with these resources to create a total teaching and learning system that is a clear choice for instructors who want to use summarized cases. This Tenth Edition refines and builds upon traditions established when the book was first introduced: authoritative content blended with cutting-edge coverage of contemporary topics and cases and an unmatched selection of innovative, high-quality support materials.