Business & Culture Books - Page 7

Salesforce.com For Dummies

Thomas Wong

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Customer Reviews:
Total reviews: 10 Average rating: 4.5 of 5

A Review Of The Reviews 3 out of 5 stars.
5 of 8 people found this review helpful.

I couldn't help noticing that there are 3 Five Star raving reviews of this book posted on the same day from Feb 6 2005 (Strange considering there are only 6 in total). I'm sorry but that is too coincidental making them suspect and of no use to someone like me who just wants an honest opinion from an objective reader.

Wouldn't recommend the Kindle Edition 2 out of 5 stars.
2 of 4 people found this review helpful.

If you're considering this title in the Kindle edition - think twice. There are numerous screenshots which are simply too small to read. Text can be enlarged on the Kindle, but images cannot. Stick with the paper edition.

Editorial Review:

* Shows sales people, marketers, and customer service representatives how to harness the power of Salesforce.com to enhance productivity, improve customer relations, and boost sales
* Salesforce.com, which has more than 147,000 subscribers at 9,800 companies worldwide, won InfoWorld's Best Hosted Application award in 2004
* Covers navigating Salesforce.com, managing leads, understanding customers and competitors, keeping track of contacts, creating a sales forecast, managing users, creating service and support e-mails, working with campaigns, using the report wizard, and more

Linked: The New Science of Networks

Albert-László Barabási

List Price: $26.00 By: Basic Books Amazon Marketplace: 35 new & used starting at $6.78

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Customer Reviews:
Total reviews: 95 Average rating: 4.0 of 5

Editorial Review:

In the 1980's, James Gleick's Chaos introduced the world to complexity. Now, Albert-László Barabási's Linked reveals the next major scientific leap: the study of networks. We've long suspected that we live in a small world, where everything is connected to everything else. Indeed, networks are pervasive--from the human brain to the Internet to the economy to our group of friends. These linkages, it turns out, aren't random. All networks, to the great surprise of scientists, have an underlying order and follow simple laws. Understanding the structure and behavior of these networks will help us do some amazing things, from designing the optimal organization of a firm to stopping a disease outbreak before it spreads catastrophically.In Linked, Barabási, a physicist whose work has revolutionized the study of networks, traces the development of this rapidly unfolding science and introduces us to the scientists carrying out this pioneering work. These "new cartographers" are mapping networks in a wide range of scientific disciplines, proving that social networks, corporations, and cells are more similar than they are different, and providing important new insights into the interconnected world around us. This knowledge, says Barabási, can shed light on the robustness of the Internet, the spread of fads and viruses, even the future of democracy. Engaging and authoritative, Linked provides an exciting preview of the next century in science, guaranteed to be transformed by these amazing discoveries.From Linked:This book has a simple message: think networks. It is about how networks emerge, what they look like, and how they evolve. It aims to develop a web-based view of nature, society, and technology, providing a unified framework to better understand issues ranging from the vulnerability of the Internet to the spread of diseases. Networks are present everywhere. All we need is an eye for them...We will see the challenges doctors face when they attempt to cure a disease by focusing on a single molecule or gene, disregarding the complex interconnected nature of the living matter. We will see that hackers are not alone in attacking networks: we all play Goliath, firing shots at a fragile ecological network that, without further support, could soon replicate our worst nightmares by turning us into an isolated group of species...Linked is meant to be an eye-opening trip that challenges you to walk across disciplines by stepping out of the box of reductionism. It is an invitation to explore link by link the next scientific revolution: the new science of networks.

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Larry Weber

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Customer Reviews:
Total reviews: 17 Average rating: 4.5 of 5

Editorial Review:

Praise for Marketing to the Social Web

"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities."
-Mark Fuller, Chairman, Monitor Group

"Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril."
-George F. Colony, CEO, Forrester Research, Inc.

"Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them."
-David Kenny, Chairman and Chief Executive Officer, Digitas Inc.

"Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived."
-Jeff Taylor, CEO, Eons and Founder of Monster.com

"Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas."
-Steve Harris, Vice President, Global Communications, General Motors Corporation

"As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."
-Nicholas Negroponte, Chairman, One Laptop per Child

Always Be Testing: The Complete Guide to Google Website Optimizer

Bryan Eisenberg, John Quarto-vonTivadar

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Customer Reviews:
Total reviews: 6 Average rating: 5.0 of 5

Editorial Review:

Stop guessing, start testing, and enjoy greater success with your website.

If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:

• Develop a testing framework to meet your goals and objectives
• Improve your website and move more of your customers to action
• Select and categorize your products and services with a customer-centric view
• Optimize your landing pages and create copy that sells
• Choose the best test for a given application
• Reap the fullest benefits from your testing experience
• Increase conversions with over 250 testing ideas
• Save $25 on Google AdWords with coupon included in the book

Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

The Pixar Touch: The Making of a Company

David A Price

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Customer Reviews:
Total reviews: 13 Average rating: 4.5 of 5

Another whitewashed PR job for Pixar/Disney 1 out of 5 stars.
12 of 18 people found this review helpful.

I don't expect anyone to believe this, but I have to get it off my chest. Price's book gives credit to John Lasseter's wife for creating the character of Jessie in Toy Story 2. Nothing could be further from the truth. I wrote the second draft of TS2 as an independent contractor at Pixar for three months when Ralph Guggenheim was the producer and Ash Brannon was the sole director. Ken Mitchroney was a story artist on the project and the person who had recommended me to try to fix the ungodly mess that was the first draft. He had suggested the film have a cowgirl, and I agreed.

Ken did preliminary character sketches, one of which was quite similar to the final character (and modeled on his redheaded wife). The final design was done by Jill Colton, also uncredited. I created Jessie on the page -- she was named and partially modeled after my friend Jessie Horsting, former West Coast Editor of Fantastic Films Magazine -- along with most of the film structure as it currently exists (the major exception being the third act, which I was much less involved with).

Not only did Lasseter's wife not have a thing to do with the movie, Lasseter didn't have much to do with it either. I never saw him once during my time at the production (and his taking co-credit for, and accepting awards on behalf of, the movie was a factor in Ash Brannon [SURF'S UP] leaving Pixar as well). After I left Disney showed up with their army of useless middle management, fired everybody, replaced them with their corporate flunkies, and let the project languish for another year. Rita Hsiao wrote a credited version, yet as far as I know what she did was stick post-its under storyboards. But, you know, she worked for Disney and was credited with Mulan. Woo hoo.

Finally Lasseter threw Andy Stanton at the project, the smartest thing he could have done. He made changes I wish I'd thought of and gave it a strong third act. Of Rita Hsiao's influence on the script I can't imagine a trace. Yet when story credit was handed out, Disney (yes, Disney; nobody actually involved with the picture determined story credit, and as a result people who literally did not write a word on the project got equal or higher billing, along with, quelle surprise, the aforementioned Ms. Hsiao) did not credit my script. If anything, I created Jessie and the Woody's Roundup scenes.

Ken Mitchroney designed the character of Zurg as well. Ken was a friend of Ed "Big Daddy" Roth and has done a ton of Rat Finks and Hotrod/Tiki designs. Hey, what a surprise: Zurg is really a Tiki head! Look at him again. Ken also conceived, storyboarded, and pretty much created the traffic cone scene. He's the voice of Zurg on the ride at Disneyland.

Does Prices' book go even mention us? It is to laugh. This is just another book-length press release in which the writer nods his fannish head excitedly and scribbles on a legal pad while essentially acting as a mouthpiece for someone who is more than happy to take credit for the considerable work of others far more creative than he will ever be. It happily abandons any attempt at research and jumps on the bus of easily digestible corporate myth. Do you seriously think John Lasseter co-directed Toy Story 2? If you folks saw the pile of bodies those cute li'l characters stand on -- well, I have no doubt you'd still pony up your $12 and pack the theaters.

You never hear about this stuff because writers are afraid they won't work in this industry again. I, on the other hand, have nightmares that I will. Maybe this will help prevent that.

Is Price's book worthless because I didn't get credit? No, that's not the axe I'm grinding here. It's worthless because it's essentially a souvenir, a piece of memorabilia created, by proxy, by its subject matter. And I'm mad about it even now because I get to see paper towels and toy store aisles and coupon ads chock full of stuff that came out of my head (without any credit or compensation beyond a weekly salary -- and try finding a lawyer who will take on Disney), and continually witness people fed this lying corporate pablum, and here's yet another example by a lazy fanboy who doesn't bother to go beyond the same self-serving sources. It ain't so, folks.

Editorial Review:

The roller-coaster rags-to-riches story behind the phenomenal success of Pixar Animation Studios, and the first in-depth look at the company that forever changed the film industry and the "fraternity of geeks" who shaped it.

The Long Tail: Why the Future of Business is Selling Less of More

Chris Anderson

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Customer Reviews:
Total reviews: 182 Average rating: 4.0 of 5

Editorial Review:

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.

However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.

The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what’s commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Using Drupal

Angela Byron, Heather Berry, Nathan Haug, Jeff Eaton, James Walker, Jeff Robbins

Amazon Price: $40.11 List Price: $44.99 Not yet published By: O'Reilly Media, Inc.

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Editorial Review:

With the recipes in this book, you can take full advantage of the vast collection of community-contributed modules that make the Drupal web framework useful and unique. You'll get the information you need about how to combine modules in interesting ways (with a minimum of code-wrangling) to develop a variety of community-driven websites. Each chapter describes a case study and outlines specific requirements for one of several projects included in the book -- a wiki, publishing workflow site, photo gallery, product review site, online store, user group site, and more. With Using Drupal, you will:

• Get an overview of Drupal concepts and key modules introduced in each chapter, with a bird's-eye view of each module's specialty and how it works
• Explore various solutions within Drupal that meet the requirements for the project, with details about which modules are selected and why
• Learn how to configure modules, with step-by-step recipes for building the precise functionality the project requires
• Get information on additional modules that will make the project even more powerful
• Be able to access the modules used in the chapter, along with other resources

Newcomers will find a thorough introduction to the framework, while experienced Drupal developers will learn best practices for building powerful websites. With Using Drupal, you'll find concrete and creative solutions for developing the exact community website you have in mind.

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time

Maria Veloso

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Total reviews: 63 Average rating: 4.5 of 5

Editorial Review:

In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.

Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:

* write sizzling and irresistible Web copy, e-mails, and marketing communications * quickly turn lackluster sites into "perpetual money machines" * use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy * avoid the top three blunders that can wipe out your sales * convert up to 50% of online prospects into paying customers * and more!

The 22 Immutable Laws of Branding

Al Ries, Laura Ries

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Total reviews: 87 Average rating: 4.0 of 5

Editorial Review:

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

System Center Operations Manager 2007 Unleashed

Kerrie Meyler, Cameron Fuller, John Joyner, Andy Dominey

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Customer Reviews:
Total reviews: 9 Average rating: 4.5 of 5

Editorial Review:

This book is your most complete source for in-depth information about Microsoft System Center Operations Manager 2007!

 

System Center Operations Manager 2007 Unleashed is a comprehensive guide to System Center Operations Manager (OpsMgr) 2007. Like its MOM 2005 predecessor, OpsMgr 2007 helps you implement operations management, but with a far different and more holistic approach from MOM 2005’s focus on individual servers.

 

This book guides you through designing, deploying, and configuring OpsMgr 2007. You will find detailed information and hands-on experience on topics such as estimating database sizes and designing redundant OpsMgr configurations. You learn how to tackle challenges such as setting up ACS, establishing client monitoring, using and creating synthetic transactions and distributed applications, and developing management packs and reports.

 

• Size your OpsMgr databases
• Architect for redundancy and performance
• Install or migrate to OpsMgr 2007
• Secure OpsMgr
• Back up OpsMgr components
• Understand how monitors and rules work
• Manage different aspects, including ACS, client monitoring, synthetic transactions, and distributed applications
• Extend OpsMgr
• Develop management packs and reports

 

CD-ROM includes:

• Database sizing spreadsheet
• Utilities, management packs, and reports
• Microsoft’s best practices for rule and monitor targeting and PowerShell Cheat Sheet
• Live Links--more than 200 hypertext links and references to materials, connectors, sites, and newsgroups related to OpsMgr

Contents

 

Introduction  1

Part I         Operations Management Overview and Concepts

1        Operations Management Basics  11

2        What’s New  63

3        Looking Inside OpsMgr  97

Part II        Planning and Installation

4        Planning Your Operations Manager Deployment  137

5        Planning Complex Configurations  203

6        Installing Operations Manager 2007  233

7        Migrating to Operations Manager 2007  277

Part III       Moving Toward Application-Centered Management

8        Configuring and Using Operations Manager 2007  303

9        Installing and Configuring Agents  369

10      Complex Configurations  425

11      Securing Operations Manager 2007  471

Part IV       Administering Operations Manager 2007

12      Backup and Recovery  539

13      Administering Management Packs  593

14      Monitoring with Operations Manager  647

Part V        Service-Oriented Monitoring

15      Monitoring Audit Collection Services  739

16      Client Monitoring  797

17      Monitoring Network Devices  845

18      Using Synthetic Transactions  903

19      Managing a Distributed Environment  949

Part VI       Beyond Operations Manager

20      Automatically Adapting Your Environment  1005

21      Reading for the Service Provider: Remote Operations Manager  1047

22      Interoperability  1095

23      Developing Management Packs and Reports  1141

Part VII      Appendixes

A       OpsMgr by Example: Configuring and Tuning Management Packs  1229

B       Performance Counters  1261

C       Registry Settings  1271

D       Active Directory and Exchange 2003 Management Pack Parameters  1295

E       Reference URLs  1305

F       On the CD  1323

Index  1329