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Facebook: The Missing Manual

E. Vander Veer

Facebook: The Missing Manual E. Vander Veer Amazon Price: $13.59
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By: Pogue Press
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Subjects -> Computers & Internet -> Home Computing -> Internet -> General AAS
Subjects -> Computers & Internet -> Business & Culture -> Web Marketing
Subjects -> Computers & Internet -> Networking -> Networks, Protocols & APIs -> General

Customer Reviews:
Total reviews: 10 Average rating: 4.5 of 5

Editorial Review:

Facebook is the wildly popular, free social networking site that combines the best of blogs, online forums, photo sharing, clever applications, and interaction among friends. The one thing it doesn't have is a user's guide to help you truly take advantage of it. Until now. Facebook: The Missing Manual gives you a crystal clear and entertaining look at everything this fascinating Facebook phenomenon has to offer. Teeming with high-quality color graphics, each page in this Missing Manual is uniquely designed to help you with specific Facebook tasks, such as signing up, networking, shopping, joining groups, finding or filling a job, and a whole lot more. You'll discover how to create your page and make connections with other members in no time everybody who went to your school, for example, or those who work at your company or play on your soccer team. Then, bingo! Instant access to the personal and professional details of all the folks you're connected with, the people they're connected with, and so on, and so on. With Facebook: The Missing Manual, you learn to: Join a network, whether it's where you went to school, work-related, or based on other interests Look up old friends, find new ones, and decide who you'd like to keep track of Contact members by virtually poking them, or leaving notes on their message boards Get automatic updates from Facebook friends and send updates of your own Participate in groups of particular interest and meet up with members face-to-face Buy and sell using Facebook's marketplace and classified ads Find a job or hire employees by combing through the member pool Use Facebook as a collaboration tool to keep team members, co-workers, clients, and projects upto date Play it safe by using a multi-pronged approach to ensuring your privacy Think of Facebook as a 30-million-plus-entry searchable Rolodex on steroids! With help from this guide, you'll quickly get into the Facebook experience without getting in over your head.

Facebook: The Missing Manual Sneak Preview: Five Tips and Tricks
1. Never check the "Remember me" box when logging onto the site. (Doing so puts your account at unnecessary risk and saves you very little time or effort.)
2. When you register for the site, use your actual birthday so that your friends will get an automatic heads-up a few days before the Big Day (all the better to fete you with).
3. Never add compromising photos or info to your Facebook profile; bosses, teachers, hiring managers, and others can use legitimate means to see your profile *even if* you think you've adjusted your privacy settings to prevent them.
4. If you're on Facebook to find a gig (or a date), be sure to sprinkle keywords liberally in your profile descriptions. Doing so ups the odds of your appearing in other members' searches.
5. Before you fill out your profile, first head to the main menu and click the "privacy" link (little-p) and follow the steps in Chapter 12 of the book to customize who gets to see how much of your personal information.

Meatball Sundae: Is Your Marketing out of Sync?

Seth Godin

Meatball Sundae: Is Your Marketing out of Sync? Seth Godin Amazon Price: $15.57
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By: Portfolio Hardcover
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Subjects -> Business & Investing -> General

Customer Reviews:
Total reviews: 50 Average rating: 4.5 of 5

Editorial Review:

“Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don’t care, as long as it’s shiny and new.”

Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!

As traditional marketing fades away, the new tools seem irresistible. But they don’t work as well for boring brands (“meatballs”) that might still be profitable but don’t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that’s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.

Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t.

The winners aren’t just annoying start-ups run by three teenagers who never had a real job. You’ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces “Will it blend?” videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.

Godin doesn’t pretend that it’s easy to get your products, marketing messages, and internal systems in sync. But he’ll convince you that it’s worth the effort.

Hide Your Assets and Disappear: A Step-by-Step Guide to Vanishing Without a Trace

Edmund Pankau

Hide Your Assets and Disappear: A Step-by-Step Guide to Vanishing Without a Trace Edmund Pankau Amazon Price: $12.01
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By: Collins Business
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Subjects -> Business & Investing -> Investing -> General

Customer Reviews:
Total reviews: 51 Average rating: 3.0 of 5

Editorial Review:

A New York Times and Wall Street Journal bestseller!

Are you tired of the way you're living? Are you fed up with everyone trying to take your most valuable possessions--your money and assets--away? Are you sick of having creditors, the IRS, or a vindictive ex-spouse nipping at your heels? If only you could disappear without a trace...if only you could resurface in some exotic foreign place with a whole new identity and a brand-spanking new life.

And on the other side, how would you like to track down that ex (and his assets) who owes you money? Want to know his tricks?

For most people, this is just a fantasy. But it doesn't have to be. In Hide Your Assets and Disappear, one of the nation's top-ten-rated private investigators, Edmund J. Pankau, reveals all the tricks of his trade to show you how to hide it all or find someone who has. An experienced tracker who has worked for the government to recover missing assets, Pankau explains step-by-step how to successfully get away or find someone who has.

Filled with vivid real-life stories of both successes and failures as well as an Internet research guide, this invaluable guide outlines exactly what you should know before you go, including the ever-increasing difficulties you will face as the world becomes more tightly linked through electronic networks. Pankau shows you how to pay attention to prevent slip-ups that can give you away, from birthday phone calls to magazine subscriptions to an off-the-cuff comment to a stranger. He prepares you logistically and psychologically to successfully make the transition to your new life and new self in a new world, and gives you the best information on how to go, where to go, how to live, how to behave, and even who to become once you get there.

Should I keep my assets here or move them abroad? How do I create a new identity? How do I stay lost? Can I ever go back? How can I avoid anyone who might be looking for me? And how can I find someone who's disappeared on me? How do people fake their own deaths? What can the government do to catch a concealer? Pankau has the answer for all these questions and many more, and provides the tiny, often overlooked details that can make the difference between lounging on a tropical beach or ending up on the wrong side of the law.

Whether you're in search of a new life or someone who has hidden their assets and disappeared and left you in the lurch, listen to Edmund J. Pankau. With his unique, entertaining, eye-opening guide, he shows you how to go from victim to victor.

Thinking of disappearing without a trace? Want to find someone who has? Consider these questions...

Which is the better place to go, New Zealand or Panama?

How much cash you can legally take out of the country?

What are the hot spots the Customs Department targets as suspicious entrance points?

What is FinCEN and how can it ruin your plans?

Where is it better to keep money, the Cayman Islands, Bermuda, or Switzerland?

Should you seek out the expatriates in your new country or lay low?

What should you do if someone recognizes you in your new home?

What happens if you get sick abroad?

Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online

Warren Whitlock, Deborah Micek

Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online Warren Whitlock, Deborah Micek Amazon Price: $12.90
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By: Xeno Press
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Subjects -> Business & Investing -> Marketing & Sales -> Public Relations

Customer Reviews:
Total reviews: 12 Average rating: 5.0 of 5

Excellent Guide for Using Twitter to Build Business Relationships 5 out of 5 stars.
2 of 3 people found this review helpful.

Like a lot of people, I initially viewed Twitter as a time-waster. Why would I want to hear about someone's order at the local coffee house or hear announcements about what flight they were about to board. Fortunately, I stuck around because Twitter now plays a BIG role in my business. Although I've been on Twitter for a while, I discovered some excellent strategies in Twitter Revolution; strategies for beginners as well as advanced users. The authors include good information on how to get setup, how to get followers and how to brand yourself on Twitter. They also cover many useful apps for using Twitter on your computer or cell phone. I definitely recommend this book for anyone that wants to create profitable relationships on Twitter.

Editorial Review:

NO RULES

The revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power.

Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace.

Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time.

This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now.

Join us on Twitter!

Millennial Makeover: MySpace, YouTube, and the Future of American Politics

Morley Winograd, Michael D. Hais

Millennial Makeover: MySpace, YouTube, and the Future of American Politics Morley Winograd, Michael D. Hais Amazon Price: $16.47
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By: Rutgers University Press
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Subjects -> Computers & Internet -> Business & Culture -> Government
Subjects -> Computers & Internet -> Business & Culture -> Blogging & Blogs
Subjects -> Computers & Internet -> General

Customer Reviews:
Total reviews: 10 Average rating: 4.5 of 5

Editorial Review:

It happens in America every four decades and it is about to happen again. America's demand for change in the 2008 election will cause another of our country's periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans-the Millennial Generation-and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform-voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy.


Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments-"idealist" and "civic"-that have alternated with one another throughout the nation's history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. "Idealist" realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. "Civic" realignments, like the one that is coming, and the one produced by the famous GI or "Greatest" Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building.


The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next. The book's final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America's politics in the decades ahead.

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

Paul Gillin

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! Paul Gillin Amazon Price: $10.85
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By: Quill Driver Books
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Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General

Customer Reviews:
Total reviews: 4 Average rating: 5.0 of 5

PAUL GILLIN IS THE MAN ! 5 out of 5 stars.
1 of 1 people found this review helpful.

What you don't know who Paul Gillin is ? If not it is time to learn. Mr. Gillin is the Guru for the use of Internet based social media.

In discussing his newest book I can safely use a very common phrase "you will learn everything you need to know" about interactive media and most of all how to use it to your advantage and fully. I defy anyone to find any topic or Website or technology related to social media today that is not included in "Secrets of Social Media Marketing." Let me save you some time. There aren't any. He covers the field completely.

If you are new to marketing yourself, your company, organization or cause on the Internet this new book is the indispensable guidebook you do not want to be without. If you are an experienced hand Paul Gillin's book is the tool you need to benchmark yourself against the best and find out IF you are really doing it as well as you think you are.

I could wax on and on about this brilliant Internet age sage but all I will do is delay you from placing your order. Do yourself and the larger world a favor do so right now right here and within days you will be smarter than anyone you know about fully utilizing the Internet as a communications platform.

Let me close by relating the challenge Mr. Gillin concludes his book. He recommends take one of your good ideas. Probably one of many you have thought about but never done anything to develop it. Use it as the basis for a simple Website, or blog. Apply all you will learn from carefully reading "Secrets Of Social Media Marketing."

Mr. Gillin is confident as you should be that with his book as your personal consultant you will do very well indeed. If that is not an absolute guarantee from Paul Gillin certainly consider it a guarantee from this very impressed reader who is going to do exactly what Mr. Gillin recommends

Editorial Review:

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

Starting an Online Business for Dummies

Greg Holden

Starting an Online Business for Dummies Greg Holden List Price: $24.99
By: Hungry Minds
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Subjects -> Business & Investing -> Small Business & Entrepreneurship -> New Business Enterprises

Customer Reviews:
Total reviews: 28 Average rating: 4.0 of 5

Editorial Review:

Do you come up with innovative business plans in your sleep? Are you ready to leave that dot-com and act on your own dream?

If you've been thinking about starting your own business and want to see what it takes, or if you've already begun and want some advice, look no further than Starting an Online Business For Dummies, 2nd Edition. Find out what you need and how you need to think in order to start your new online venture. This book shows you how to . . .

  • Construct an irresistible Web site that anchors your business.
  • Advertise your idea to the general public.
  • Enable customers to conduct online transactions.
  • Build and maintain customer loyalty.
  • Consider general security methods, copyrights, trademarks, and other legal concerns.
Starting an Online Business For Dummies, 2nd Edition, makes finding help easy with its 36-page Internet directory, which directs you to useful Web sites and other Internet resources of special interest to individuals starting an online business. The book's bonus CD-ROM includes trial versions of HotDog Professional, NetObjects Fusion, and Basic Bookkeeping for Windows.

Julie and Julia: 365 Days, 524 Recipes, 1 Tiny Apartment Kitchen

Julie Powell

Julie and Julia: 365 Days, 524 Recipes, 1 Tiny Apartment Kitchen Julie Powell Amazon Price: $15.74
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By: audible.com

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Customer Reviews:
Total reviews: 195 Average rating: 3.0 of 5

Editorial Review:

With the humor of Bridget Jones and the vitality of Augusten Burroughs, Julie Powell recounts how she conquered every recipe in Julia Child+s Mastering the Art of French Cooking and saved her soul. Julie Powell is 30-years-old, living in a rundown apartment in Queens and working at a soul-sucking secretarial job that+s going nowhere. She needs something to break the monotony of her life, and she invents a deranged assignment. She will take her mother+s dog-eared copy of Julia Child+s 1961 classic Mastering the Art of French Cooking, and she will cook all 524 recipes. In the span of one year. At first she thinks it will be easy. But as she moves from the simple Potage Parmentier (potato soup) into the more complicated realm of aspics and crpes, she realizes there+s more to Mastering the Art of French Cooking than meets the eye. With Julia+s stern warble always in her ear, Julie haunts the local butcher, buying kidneys and sweetbreads. She sends her husband on late-night runs for yet more butter and rarely serves dinner before midnight. She discovers how to mold the perfect Orange Bavarian, the trick to extracting marrow from bone, and the intense pleasure of eating liver.And somewhere along the line she realizes she has turned her kitchen into a miracle of creation and cuisine. She has eclipsed her life+s ordinariness through spectacular humor, hysteria, and perseverance.

Call to Action: Secret Formulas to Improve Online Results

Bryan Eisenberg, Jeffrey Eisenberg

Call to Action: Secret Formulas to Improve Online Results Bryan Eisenberg, Jeffrey Eisenberg Amazon Price: $16.49
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By: Thomas Nelson
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Customer Reviews:
Total reviews: 30 Average rating: 4.0 of 5

A Must-Read! 5 out of 5 stars.
4 of 4 people found this review helpful.

I have purchased and read a number of books about SEO, PPC and web usability -- as I manage the internet marketing campaign for our small business. We have a large PPC monthly spend & bid prices have continued to skyrocket -- so we have focused on improving our organic search results and also making our PPC campaigns more effective. But we never focused on how well our site converts -- until I read this book. I know this is a common remark I've read about other SEO tips or books -- someone will say that they hope their competitors never get ahold of the same information. Well, I'm always skeptical of those types of claims. But this book is truly an invaluable guide to making your web site more profitable and to convert your visitors into buyers. This is a must-read! And when I read it, I was thinking, I hope our competitors don't read this book -- because all those visitors who are clicking away from the competition because of poor site design can click over to us! And now that we've put these principles into practice, we'll be converting them into customers. I've never written a review on Amazon -- and I've bought & read a lot of books. But I just had to review this one, because it has impacted our web design in such a positive and productive way.

Editorial Review:

Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.

Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."


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