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Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)

Ellen Lupton

Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs) Ellen Lupton Amazon Price: $21.95
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By: Princeton Architectural Press
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Subjects -> Arts & Photography -> Design & Decorative Arts -> Graphic Design -> Graphic Arts -> General
Subjects -> Arts & Photography -> Design & Decorative Arts -> Graphic Design -> Typography
Subjects -> Arts & Photography -> Design & Decorative Arts -> Graphic Design -> General AAS

Customer Reviews:
Total reviews: 49 Average rating: 4.0 of 5

Strange, superficial overview of type-related topics 2 out of 5 stars.
7 of 7 people found this review helpful.

I love type, but I lack an educated background on its use. I was so looking forward to learning about such details as when to prefer a sans-serif versus a serif in certain situations, how people react to various different families of faces, prescriptions for when to apply different types of layouts, and so forth.

When I got was a partially complete history lesson on how different types of faces and families evolved, an introduction to grid layouts with very little prescriptive advice, and weirdly, a brief editorial primer teaching how to mark up the printed page with pen.

To its credit, the book is full of examples of layouts. As I read, I expected any minute I'd penetrate the entry level "Here we see an example of a layout" to the real meat, but it never ever happened.

To the author's credit, the book was meticulously assembled and was clearly the product of a great deal of effort. And, this is not the first design-related book I've discovered that lacked meaningful depth.

But to any practicing designer looking for some guidance for taking their use of type to the next level, or understanding beyond his own innate instincts when to apply certain techniques, this is not the book for you. In fact, I'm not sure who this book is for.

Editorial Review:

The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).

Photoshop Elements 6 for Mac: The Missing Manual

Barbara Brundage

Photoshop Elements 6 for Mac: The Missing Manual Barbara Brundage Amazon Price: $29.69
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By: Pogue Press
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Customer Reviews:
Total reviews: 17 Average rating: 4.5 of 5

Editorial Review:

After more than two years, Adobe has finally released a new version of Photoshop Elements for the Mac. Version 6 packs a lot more editing firepower than iPhoto, and this Missing Manual puts every feature into a clear, easy-to-understand context -- something that no other book on Elements does! Photoshop Elements 6 is perfect for scrapbooking, making fancy photo collages, and creating Web galleries. It has lots of new features such as Guided Edit for performing basic editing tasks, an improved Photomerge feature, a handy Quick Selection Tool, and much more. But knowing what to do and when is tricky. Photoshop Elements 6 for Mac: The Missing Manual explains not only how the tools and commands work, but when to use them. With it, you will: Learn to import, organize, and fix photos quickly and easily. Repair and restore old and damaged photos, and retouch any image. Jazz up your pictures with dozens of filters, frames, and special effects. Learn which tools the pros use -- you'll finally understand how layers work! Create collages and photo layout pages for greeting cards and other projects. Get downloadable practice images and try new tricks right away. This full-color guide starts with the simplest functions and progresses to increasingly complex features of Elements. If you're ready for the more sophisticated tools, you can easily jump around to learn specific techniques. As always, author Barbara Brundage lets you know which Elements features work well, which don't, and why -- all with a bit of wit and humor. Don't hesitate: Now that Adobe's outstanding photo editor has been updated for the Mac, dive in with Photoshop Elements 6 for Mac: The Missing Manual right away.

SCJP Sun Certified Programmer for Java 6 Exam 310-065

Katherine Sierra, Bert Bates

SCJP Sun Certified Programmer for Java 6 Exam 310-065 Katherine Sierra, Bert Bates Amazon Price: $31.49
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By: McGraw-Hill Osborne Media
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Subjects -> Computers & Internet -> Certification Central -> Exams -> Java
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Subjects -> Computers & Internet -> Certification Central -> Java

Customer Reviews:
Total reviews: 17 Average rating: 4.5 of 5

Editorial Review:

The Best Fully Integrated Study System Available--Written by the Lead Developers of Exam 310-065

With hundreds of practice questions and hands-on exercises, SCJP Sun Certified Programmer for Java 6 Study Guide covers what you need to know--and shows you how to prepare--for this challenging exam.

  • 100% complete coverage of all official objectives for exam 310-065
  • Exam Objective Highlights in every chapter point out certification objectives to ensure you're focused on passing the exam
  • Exam Watch sections in every chapter highlight key exam topics covered
  • Simulated exam questions match the format, tone, topics, and difficulty of the real exam

Covers all SCJP exam topics, including:

Declarations and Access Control � Object Orientation � Assignments � Operators � Flow Control, Exceptions, and Assertions � Strings, I/O, Formatting, and Parsing � Generics and Collections � Inner Classes � Threads � Development

CD-ROM includes:

  • Complete MasterExam practice testing engine, featuring: Two full practice exams; Detailed answers with explanations; Score Report performance assessment tool
  • Electronic book for studying on the go
  • Bonus coverage of the SCJD exam included!

Bonus downloadable MasterExam practice test with free online registration.

.

The Adobe Photoshop Lightroom 2 Book: The Complete Guide for Photographers

Martin Evening

The Adobe Photoshop Lightroom 2 Book: The Complete Guide for Photographers Martin Evening Amazon Price: $29.99
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By: Adobe Press
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Customer Reviews:
Total reviews: 21 Average rating: 4.5 of 5

Editorial Review:

While Adobe Photoshop has long been their choice for editing digital photographs, many photographers want a more focused tool. That’s where Adobe Photoshop Lightroom comes in. Designed from the ground up with digital photographers in mind, Photoshop Lightroom offers powerful editing features in a streamlined interface that lets photographers import, sort, and organize images. This completely updated and expanded bestseller, The Adobe Photoshop Lightroom 2 Book, was also written with photographers in mind. Author Martin Evening describes features in Photoshop Lightroom 2 in detail from a photographer’s perspective. As an established commercial and fashion photographer, Martin knows first-hand what photographers need for an efficient workflow. He has also been working with Lightroom from the beginning, monitoring the product’s development and providing feedback on the public beta. As a result, Martin knows the software inside and out, from image selection to image editing to image management.

The Adobe Photoshop Lightroom 2 Book contains 624 pages of comprehensive and detailed coverage of all aspects of Lightroom. In this book you’ll learn how to:

• Work efficiently with images shot in the raw or JPEG format
• Import photographs with ease and sort them according to your workflow
• Create and manage a personal image library
• Apply tonal adjustments to multiple images quickly
• Integrate Photoshop Lightroom with Adobe Photoshop
• Export images for print or Web as digital contact sheets or personal
portfolios

The book structure has been organized to match a typical Lightroom workflow. The introductory chapter provides an overview of all the main Lightroom features, showing how Lightroom 2 was used on a studio photo shoot that was specially shot to illustrate the book. The following chapters cover all the essentials, such as importing photos, working with the Library module, and managing the catalog database. The biggest section of the book is devoted to working with the Develop module and provides some unique insights into working with new features such as the localized adjustment tools. There is also a whole chapter devoted to image sharpening and another on integrating Lightroom and Photoshop, where you will learn how to devise the best workflow methods for working between these two programs. This is followed by a chapter on printing and a presentation chapter on the Slideshow and Web modules. Lastly, there are two appendix chapters. One offers a complete overview of the Lightroom 2 preference settings, while the other provides some in-depth explanations and background reading on how the Lightroom program works.

The book is richly illustrated, mostly using the author’s own photographs, and one of the nice features of this book is the way enlarged panel views are used throughout, making it easier for readers to follow the settings used in the various step-by-step examples. There are also lots of tips that will help you take your Lightroom techniques to an advanced level.

If you are looking for the most comprehensive coverage of Lightroom, written by an author who is closely involved with the development of the program, this is the book to get.

About the Author
Martin Evening is a London-based advertising and fashion photographer and noted expert in both photography and digital imaging. In addition to being a bestselling author, Martin is sought after for speaking and lecturing. He also works with the Photoshop and Lightroom engineering teams, consulting on new feature development and alpha and beta testing. He is one of the founding members of PixelGenius, a software design company producing automated production and creative plug-ins for Photoshop.




Competing on Analytics: The New Science of Winning

Thomas H. Davenport, Jeanne G. Harris

Competing on Analytics: The New Science of Winning Thomas H. Davenport, Jeanne G. Harris Amazon Price: $19.77
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Customer Reviews:
Total reviews: 59 Average rating: 4.0 of 5

Editorial Review:

You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In "Competing on Analytics: The New Science of Winning" , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon: Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples - from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox - illuminate how to leverage the power of analytics.

Framework Design Guidelines: Conventions, Idioms, and Patterns for Reusable .NET Libraries (2nd Edition) (Microsoft .NET Development Series)

Krzysztof Cwalina, Brad Abrams

Framework Design Guidelines: Conventions, Idioms, and Patterns for Reusable .NET Libraries (2nd Edition) (Microsoft .NET Development Series) Krzysztof Cwalina, Brad Abrams Amazon Price: $39.99
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Subjects -> Computers & Internet -> Microsoft -> Development -> .NET
Subjects -> Computers & Internet -> Microsoft -> Networking
Subjects -> Computers & Internet -> Networking -> Networks, Protocols & APIs -> General

Customer Reviews:
Total reviews: 1 Average rating: 5.0 of 5

Editorial Review:

Framework Design Guidelines is one of those rare books that can be read at different reading levels and can be useful to different kinds of developers. Regardless of whether you want to design an effective object model, improve your understanding of the .NET Framework, borrow from the experience of software gurus, stay clear of the most common programming mistakes, or just get an idea of the huge effort that led to the .NET initiative, this book is a must-read.”

–Francesco Balena, The VB Migration Partner Team (www.vbmigration.com), Code Architect, Author, and Microsoft Regional Director, Italy

 

“ Frameworks are valuable but notoriously difficult to construct: your every decision must be geared toward making them easy to be used correctly and difficult to be used incorrectly. This book takes you through a progression of recommendations that will eliminate many of those downstream ‘I wish I’d known that earlier’ moments. I wish I’d read it earlier.”

–Paul Besly, Principal Technologist, QA

 

“ Not since Brooks’ The Mythical Man Month has the major software maker of its time produced a book so full of relevant advice for the modern software developer. This book has a permanent place on my bookshelf and I consult it frequently.”

–George Byrkit, Senior Software Engineer, Genomic Solutions

 

“ Updated for the new language features of the .NET Framework 3.0 and 3.5, this book continues to be the definitive resource for .NET developers and architects who are designing class library frameworks. Some of the existing guidelines have been expanded with new annotations and more detail, and new guidance covering such features as extension methods and nullable types has also been included. The guidance will help any developer write clearer and more understandable code, while the annotations provide invaluable insight into some of the design decisions that made the .NET Framework what it is today.”

–Scott Dorman, Microsoft MVP and President, Tampa Bay International Association of Software Architects

 

“ Filled with information useful to developers and architects of all levels, this book provides practical guidelines and expert background information to get behind the rules. Framework Design Guidelines takes the already published guidelines to a higher level, and it is needed to write applications that integrate well in the .NET area.”

–Cristof Falk, Software Engineer

 

“ This book is an absolute must read for all .NET developers. It gives clear ‘do’ and ‘don’t’ guidance on how to design class libraries for .NET. It also offers insight into the design and creation of .NET that really helps developers understand the reasons why things are the way they are. This information will aid developers designing their own class libraries and will also allow them to take advantage of the .NET class library more effectively.”

–Jeffrey Richter, Author/Trainer/Consultant, Wintellect

 

“ The second edition of Framework Design Guidelines gives you new, important insight into designing your own class libraries: Abrams and Cwalina frankly discuss the challenges of adding new features to shipping versions of their products with minimal impact on existing code. You’ll find great examples of how to create version N+1 of your software by learning how the .NET class library team

created versions 2.0, 3.0, and 3.5 of the .NET library. They were able to add generics, WCF, WPF, WF, and LINQ with minimal impact on the existing APIs, even providing capabilities for customers wanting to use only some of the new features, while still maintaining compatibility with the original library.”

–Bill Wagner, Founder and Consultant, SRT Solutions, author of Effective C# and More Effective C#

 

“ This book is a must read for all architects and software developers thinking about frameworks. The book offers insight into some driving factors behind the design of the .NET Framework. It should be considered mandatory reading for anybody tasked with creating application frameworks.”

–Peter Winkler, Sr. Software Engineer, Balance Technology Inc.

 

“An instant classic.”

–From the Foreword by Miguel de Icaza

 

Framework Design Guidelines, Second Edition, teaches developers the best practices for designing reusable libraries for the Microsoft .NET Framework. Expanded and updated for .NET 3.5, this new edition focuses on the design issues that directly affect the programmability of a class library, specifically its publicly accessible APIs.

 

This book can improve the work of any .NET developer producing code that other developers will use. It includes copious annotations to the guidelines by thirty-five prominent architects and practitioners of the .NET Framework, providing a lively discussion of the reasons for the guidelines as well as examples of when to break those guidelines.

 

Microsoft architects Krzysztof Cwalina and Brad Abrams teach framework design from the top down. From their significant combined experience and deep insight, you will learn

  • The general philosophy and fundamental principles of framework design
  • Naming guidelines for the various parts of a framework
  • Guidelines for the design and extending of types and members of types
  • Issues affecting–and guidelines for ensuring–extensibility
  • How (and how not) to design exceptions
  • Guidelines for–and examples of–common framework design patterns

Guidelines in this book are presented in four major forms: Do, Consider, Avoid, and Do not. These directives help focus attention on practices that should always be used, those that should generally be used, those that should rarely be used, and those that should never be used. Every guideline includes a discussion of its applicability, and most include a code example to help illuminate the dialogue.

 

Framework Design Guidelines, Second Edition, is the only definitive source of best practices for managed code API development, direct from the architects themselves.

 

A companion DVD includes the Designing .NET Class Libraries video series, instructional presentations by the authors on design guidelines for developing classes and components that extend the .NET Framework. A sample API specification and other useful resources and tools are also included.

Google SketchUp For Dummies (For Dummies (Computer/Tech))

Aidan Chopra

Google SketchUp For Dummies (For Dummies (Computer/Tech)) Aidan Chopra Amazon Price: $16.49
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Customer Reviews:
Total reviews: 28 Average rating: 4.5 of 5

REVIEW FOR GOOGLE SKETCH UP FOR DUMMIES 5 out of 5 stars.
0 of 1 people found this review helpful.

THIS BOOK WAS EASY TO READ AND UNDERSTAND. THE AUTHOR WAS TOTALY HONEST, HE TALKED ABOUT THE STUFF HE KNEW, SPREAD OUT THE PRINCIPLES IN EASY TO UNDERSTAND CHUNKS, IF THE AUTHOR DID NOT KNOW SOMETHING, HE SAID SO, GAVE REFERENCES TO FIND OUT FOR ONES SELF.

IMHO, A PERFECT BOOK TO START WITH, '10', I NOW HAVE A PRETTY GOOD UNDERSTANDING OF GOOGLE SKETCH UP.

BECAUSE OF THIS BOOK, I WANT TO LEARN MORE ABOUT SKETCH UP.

I HONESTLY CAN'T THINK OF ANY NEGATIVES,
easy to read,
proper cartoons
good quality paper
no jesus stuff
good basic primer on the subject
price seems fair
great tips and tricks
good sense of 'oops' and how to fix them
the type was little bigger, made for less straining to read
the book was bound well, did not split any pages, I carried this book everywhere,

might want to include an interactive dvd, show something, then let the reader copy the action

also, might consider a coupon for a discount on the pro 6, I would take avantage of this offer

Jack g

Editorial Review:

  • Considerably easier to use than other 3D software, Google SketchUp has found a niche in architecture, landscaping, real estate development, furniture building, and other design professions
  • The fun and friendly approach assumes no previous 3D modeling experience and explains the basic concepts involved in 3D modeling
  • Shows readers how to build a 3D model, print it, share it, export it to another professional design package, export it to Google Earth, and create a 3D animated tour
  • Helps readers harness the power of Google SketchUp so that they can populate Google Earth with 3D buildings, monuments, and other sculptures

The Animator's Survival Kit: A Manual of Methods, Principles and Formulas for Classical, Computer, Games, Stop Motion and Internet Animators

Richard Williams

The Animator's Survival Kit: A Manual of Methods, Principles and Formulas for Classical, Computer, Games, Stop Motion and Internet Animators Richard Williams List Price: $50.00
By: Faber & Faber
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Subjects -> Entertainment -> Movies -> General

Customer Reviews:
Total reviews: 95 Average rating: 5.0 of 5

Editorial Review:

The definitive working manual on animation, from the triple Academy Award winning Director of Animation of Who Framed Roger Rabbit.

Animation is one of the hottest and most creative areas of film-making today-- and the master animator who bridges the old generation and the new is Richard Williams. During his more than forty years in the business, Williams has been one of the true innovators, and serves as the link between the golden age of animation by hand and the new computer animation successes.

Perhaps even more important, though, has been his dedication to passing along his knowledge to a new generation of animators so that they in turn can push the medium in new directions.

In this book, based on his sold-out Animation Masterclasses in the United States and across Europe attended by animators from The Walt Disney Company, PIXAR, DreamWorks, Blue Sky and Warner Bros, Williams provides the underlying principles of animation that every animator-- from beginner to expert, classic animator to computer animation whiz-- needs. Urging his readers to 'invent but be believable,' he illustrates his points with hundreds of drawings, distilling the secrets of the masters into a working system in order to create a book that will become the standard work on all forms of animation for professionals, students, and fans.

Elder Scrolls IV: Oblivion Game of the Year: Prima Official Game Guide (Prima Official Game Guides) (Prima Official Game Guides)

Peter Olafson

Elder Scrolls IV: Oblivion Game of the Year: Prima Official Game Guide (Prima Official Game Guides) (Prima Official Game Guides) Peter Olafson Amazon Price: $16.49
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By: Prima Games
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Subjects -> Computers & Internet -> Games & Strategy Guides -> Video Games

Customer Reviews:
Total reviews: 22 Average rating: 4.0 of 5

A MUST HAVE!!!!!!!! 5 out of 5 stars.
2 of 2 people found this review helpful.

I just got this book a few weeks ago. I've had Oblivion since I bought my 360 and this is one of they best RPG games of all time. The game is a must own. The game is massive, The biggest game world i've ever seen before. So of course if the game is massive your going to need a book that has easy to read conetnt, Lots of Maps,detailed information on the weapons, items, spells, potions, monsters ETC. This is the book!!!!!!! It has everything you need to know about playingt Oblivion. It even helps you make your character. Kind of like when you make your character in Dungeons and Dragons. It tells you how to maximize your character to the fullest even before you start your adventure. The overall walkthrough is amazing!!!! The book even tells you where to get started on your quest. Who to talk to if your doing a freedom quests or how to join the drak brotherhood and it even suggests who to kill so you don't mess up your game later on. It's a must have if you love this game. It will not just get you through that rough spot but it opens up all the possibilities that the game offers you. It opens up all the doors in this game. I don't think I would be able to know everything about this game if it wasn't for this book! I'm planning on getting the Shivering Isles and the Knights of The Nine one day. It has everything about them as well. All the maps are in the back and there are a lot of great maps. It even had all the downloadable content that you can get for the game. This book is priceless if you love this game. Buy this book! You won't be sorry. I've been playing games for over 13 years and this the best book i've owned for a game. Prima has done it again!!!!!! I don't know why it got bad reviews. The maps are in the back of the book and it has pages and pages of them.

Editorial Review:

Find Your Path

·Covers all available content for Elder Scrolls IV: Oblivion, Shivering Isles, Knights of the Nine, and downloadable content.
·Detailed maps for every part of the world and every major city, plus special maps for every key section of the main quest.
·Specific chapters on how to create your character and maximize your abilities and skills.
·Over 450 full-color pages packed with information on everything you need to know about the massive gameworld of Oblivion.
·Walkthroughs for every quest in every part of the Oblivion world, including the main quest, as well as miscellaneous and freeform quests.
·Sections on various gameplay systems including stealth, combat, magic, spellmaking and enchanting, alchemy, and more.

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Guide to Google Adwords)

Perry Marshall, Bryan Todd

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Guide to Google Adwords) Perry Marshall, Bryan Todd Amazon Price: $16.47
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Subjects -> Business & Investing -> Industries & Professions -> Accounting -> General
Subjects -> Business & Investing -> Industries & Professions -> Accounting -> General AAS
Subjects -> Business & Investing -> Marketing & Sales -> Advertising

Customer Reviews:
Total reviews: 85 Average rating: 4.5 of 5

This book is a must-have! 5 out of 5 stars.
1 of 1 people found this review helpful.

Wow! I learned more in the first six chapters of this book than I have from listening to some who consider themselves experts. These chapters alone are worth the price of the book. I plan to implement them in a new business my husband and I are starting. I can't wait to see the results.

Thanks for writing this so that us non-techies understand what Google AdWords can do for a business!

If you are on the fence about whether or not to purchase this book, purchase it! You won't be sorry.

Editorial Review:

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.. .

Learn how to:

    . .
  • Build an AdWords campaign from scratch.
  • Identify keywords that entice people to click on your ads.
  • Get the lowest bid prices on your keywords.
  • Defeat click fraud and other scams.
  • Use search engine optimization techniques.
  • Turn clicks into customers
. .

Plus get FREE e-mail updates on Google's ever-changing system.. . .


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