Computers & Internet Books - Page 3

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

David Meerman Scott

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Subjects -> Business & Investing -> General
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General
Subjects -> Business & Investing -> Marketing & Sales -> Public Relations

Customer Reviews:
Total reviews: 101 Average rating: 4.5 of 5

Editorial Review:

The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.

When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Photoshop CS3 for Windows and Macintosh (Visual QuickStart Guide)

Elaine Weinmann, Peter Lourekas

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Subjects -> Computers & Internet -> Digital Photography & Video -> Adobe Photoshop
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Subjects -> Computers & Internet -> Microsoft -> Operating Systems -> Windows - General

Customer Reviews:
Total reviews: 9 Average rating: 3.5 of 5

Editorial Review:

This eagerly anticipated update to the popular Photoshop CS2 for Windows and Macintosh: Visual QuickStart Guide uses a combination of task-based instruction and strong visuals to teach beginning and intermediate users how to create great-looking images with Photoshop. Best-selling authors Elaine Weinmann and Peter Lourekas take readers step by step through all of today's Photoshop essentials: from importing digital photos through basic color manipulation and image correction to painting, masking, using filters, and more. Hot topics like working with Camera Raw, using the improved Photomerge command (that aligns and blends layers automatically) to stitch together images, making selections using the new Quick Selection tool and Refine Edge feature, and Smart Filters are all covered.

Both beginning users, who want a thorough introduction to the topic, and more advanced users, who are looking for a handy reference, will find what they need here. In this new edition, using a fresh new design and now illustrated in full color, the authors have streamlined the text by focusing on the most efficient means of accomplishing a task, rather than explaining all possible methods. By the end of the book, users will have a solid foundation for working in Photoshop CS3.

HTML, XHTML, and CSS, Sixth Edition (Visual Quickstart Guide)

Elizabeth Castro

Amazon Price: $23.09 List Price: $34.99 Usually ships in 24 hours By: Peachpit Press Amazon Marketplace: 80 new & used starting at $18.00

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Subjects -> Computers & Internet -> Programming -> Languages & Tools -> XHTML

Customer Reviews:
Total reviews: 173 Average rating: 4.5 of 5

Editorial Review:

It's important for anyone who creates Web sites--even those who rely on powerful editors like Dreamweaver or GoLive--to know HTML. The World Wide Web Consortium rewrote HTML as a subset of XML (dubbing it "XHTML 1.0") and the allowable code will eventually be stricter. Tags that are being phased out are labeled "deprecated"--current browsers can still handle them, but if you want your site to keep up with future browsers, not to mention conform to accessibility requirements, you will want to get on top of XHTML.

Of course, Elizabeth Castro manages to write books that not only speak to those who are already fluent in HTML, but are good for newbies too. She makes it a breeze to create sites that are visually stylish and technically sophisticated without the expense of buying an editor.

Among the topics covered in her new book, HTML for the World Wide Web with XHTML and CSS: using the (relatively newer) structural tags (like doctype and div); correctly using older tags (like p and img) that have been modified in XHTML; writing XHTML so that formatting is done by the style sheets; writing those style sheets (cascading style sheets, a.k.a. "CSS"); creating a variety of layouts; and dealing with tables, frames, forms, multimedia, a bit of JavaScript (including mouseovers), WML (for mobile device displays), debugging, publishing, and publicizing your site.

As with all Visual QuickStart Guides, this one features clear and concise instructions side by side with well-captioned illustrations and screen shots that show both the source code and the resulting effect on the Web page. The index is extremely detailed, making this a great reference.

Also great for reference are the outstanding appendices. The first is an extensive list of tags and attributes, indicating which are deprecated and/or proprietary and on which page they are discussed. A similar appendix shows CSS properties and values; given the future of Web coding, this chart alone is worth the price of the book. Other handy charts cover intrinsic events, symbols and character Unicodes, and an expanded color chart that goes way beyond the virtually archaic Web-safe palette. All of which makes this a definite must-have for every Web designer's bookshelf. --Angelynn Grant

GO! with Microsoft Office 2007 Introductory (Go! Series)

Shelley Gaskin, Robert L. Ferrett, Alicia Vargas, Suzanne Marks

Amazon Price: $99.60 List Price: $110.67 Usually ships in 24 hours By: Prentice Hall Amazon Marketplace: 85 new & used starting at $40.46

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Subjects -> Computers & Internet -> Programming -> Software Design, Testing & Engineering -> Software Development
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Subjects -> Computers & Internet -> Software -> Business -> Accounting -> General

Customer Reviews:
Total reviews: 4 Average rating: 4.5 of 5

average 3 out of 5 stars.
1 of 1 people found this review helpful.

book was a good price, sold with the course disc, only the disc was for the 2003 course.

Best book for Office Newcomers 5 out of 5 stars.
0 of 0 people found this review helpful.

I purchased this book for my oldest daughter who is not familiar with computers. I had seen it as a textbook at our local community college. It has very easy step-by-step exercises & really shows all the ins & outs that Office 2007 has to offer.

Our text book 5 out of 5 stars.
0 of 0 people found this review helpful.

This is the text book for Introduction to Microcomputer Usage at MDC. I took the class this summer and it was a breeze. I think every one in the class enjoyed it

Editorial Review:

The primary goal of GO! with Microsoft Office 2007 Introductory, 1/e, aside from teaching computer applications, is ease of implementation, with an approach that is based on clearly-defined projects for students and a one of a kind supplements package. Thorough coverage of Office 2007 applications, from getting started to project-based skills application. MARKET: Ideal for students and professionals seeking a conclusive introduction to Microsoft Office 2007 applications.

Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)

Ellen Lupton

Amazon Price: $14.93 List Price: $21.95 Usually ships in 24 hours By: Princeton Architectural Press Amazon Marketplace: 65 new & used starting at $12.27

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Subjects -> Arts & Photography -> History & Criticism
Subjects -> Arts & Photography -> Instructional & How-To -> General
Subjects -> Arts & Photography -> Design & Decorative Arts -> Graphic Design -> Graphic Arts -> General

Customer Reviews:
Total reviews: 48 Average rating: 4.0 of 5

Strange, superficial overview of type-related topics 2 out of 5 stars.
6 of 6 people found this review helpful.

I love type, but I lack an educated background on its use. I was so looking forward to learning about such details as when to prefer a sans-serif versus a serif in certain situations, how people react to various different families of faces, prescriptions for when to apply different types of layouts, and so forth.

When I got was a partially complete history lesson on how different types of faces and families evolved, an introduction to grid layouts with very little prescriptive advice, and weirdly, a brief editorial primer teaching how to mark up the printed page with pen.

To its credit, the book is full of examples of layouts. As I read, I expected any minute I'd penetrate the entry level "Here we see an example of a layout" to the real meat, but it never ever happened.

To the author's credit, the book was meticulously assembled and was clearly the product of a great deal of effort. And, this is not the first design-related book I've discovered that lacked meaningful depth.

But to any practicing designer looking for some guidance for taking their use of type to the next level, or understanding beyond his own innate instincts when to apply certain techniques, this is not the book for you. In fact, I'm not sure who this book is for.

Editorial Review:

The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills.
Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).

Adobe Dreamweaver CS3 Hands-On Training

Garrick Chow

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Subjects -> Computers & Internet -> Programming -> General
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Subjects -> Computers & Internet -> Web Development -> Programming -> General

Customer Reviews:
Total reviews: 20 Average rating: 4.0 of 5

Editorial Review:

Adobe Dreamweaver CS3 Hands-On Training is the latest, updated version of the highly acclaimed publication from the leading trainers on Dreamweaver at lynda.com. In this book, readers will find carefully developed lessons and exercises that teach readers modern Web design techniques and workflow with the latest version, Adobe Dreamweaver CS3. Now that the software is an integral part of the Adobe Creative Suite 3 Web Premium, Web Standard, and Design Premium packages, there is an even greater need for the clear, step-by-step approach this book offers. Readers will learn to define a Web site; lay out pages effectively with Cascading Style Sheets; use tables; create rollovers; work with templates, media objects, and forms; and design for mobile devices. They'll also learn how to use the new features in Adobe Dreamweaver CS3, including the new Spry framework for Ajax, Spry widgets and effects, advanced Photoshop CS3 integration, a new Browser Compatibility Check feature, CSS layouts, a new Manage CSS feature, integration with Adobe Device Control for creating mobile content, and Adobe Bridge CS3. Accompanied by a CD-ROM loaded with classroom-proven exercises and QuickTime training videos, this book ensures you'll master the key features of Adobe Dreamweaver CS3 in no time.

Non-Designer's Design Book, The (3rd Edition)

Robin Williams

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Subjects -> Reference -> Publishing & Books -> General
Subjects -> Reference -> General

Customer Reviews:
Total reviews: 212 Average rating: 4.5 of 5

Great Delivery 5 out of 5 stars.
0 of 2 people found this review helpful.

I was very satisfied with my recent purchase for this text book that I needed for my college class. It was delivered on time, and in great condition.

Editorial Review:

A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised classic--now in full color--includes a new section on the hot topic of Color itself. In The Non-Designer's Design Book, 3rd Edition, Robin turns her attention to the basic principles that govern good design. Readers who follow her clearly explained concepts will produce more sophisticated and professional pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap--which is just what audiences have come to expect from this best-selling author.

Dos mundos Student Edition with Online Learning Center Bind-in Passcode (McGraw-Hill World Languages)

Tracy D Terrell, Magdalena Andrade, Jeanne Egasse, Elías Miguel Muñoz

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Subjects -> Reference -> Dictionaries & Thesauruses -> Foreign Language -> Spanish
Subjects -> Reference -> Dictionaries & Thesauruses -> Science
Subjects -> Reference -> Foreign Languages -> Instruction -> General

Customer Reviews:
Total reviews: 5 Average rating: 4.5 of 5

pretty good 3 out of 5 stars.
11 of 11 people found this review helpful.

this is not a bad spanish book. i don't know if i would say it is great. lots of group activities that are helpful, but they are pretty simple and repetitive. they need to be a little more thoughtful and put in lots of DIFFERENT activities. one last, quite frustrating thing, there is only a spanish-english dictionary in the back. extremely irritating because this is a spanish 1-2 book, and anytime you want to look up a word, you'll need to consult another dictionary.

Editorial Review:

Based on the Natural Approach, Dos mundos stresses the use of engaging activities and interesting readings in a natural and spontaneous classroom atmosphere. In this comprehension-based approach to learning language, the development of communicative language skills is the central goal, with formal grammar presentation and grammar practice at the service of communication. The text is designed so that class time can be devoted to exposing students to Spanish through creative activities and readings, allowing grammar explanations and exercises to be studied outside the classroom.

The Photographer's Eye: Composition and Design for Better Digital Photos

Michael Freeman

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Subjects -> Arts & Photography -> Photography -> Digital Photography

Customer Reviews:
Total reviews: 36 Average rating: 4.5 of 5

Editorial Review:

Design is the single most important factor in creating a successful photograph. The ability to see the potential for a strong picture and then organize the graphic elements into an effective, compelling composition has always been one of the key skills in making photographs.
Digital photography has brought a new, exciting aspect to design - first because the instant feedback from a digital camera allows immediate appraisal and improvement; and second because image-editing tools make it possible to alter and enhance the design after the shutter has been pressed. This has had a profound effect on the way digital photographers take pictures.
The Photographer's Eye shows how anyone can develop the ability to see and shoot great digital photographs. The book explores all the traditional approaches to composition and design, but crucially, it also addresses the new digital technique of shooting in the knowledge that a picture will later be edited, manipulated, or montaged to result in a final image that may be very different from the one seen in the viewfinder.

Features
*Covers both traditional in-camera composition and the new opportunities for picture-making made possible by digital imaging editing
*Shows how to explore situations and locations in order to find the best possible photographic possibilities
*Uses clear examples from real photographic assignments, with schematic illustrations of how and why the pictures work

The Photoshop Elements 6 Book for Digital Photographers (Voices That Matter)

Scott Kelby, Matt Kloskowski

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Customer Reviews:
Total reviews: 61 Average rating: 4.5 of 5

Photo Elements 6 by Scott Kelby 5 out of 5 stars.
1 of 1 people found this review helpful.

This is an excellent manual to accompany Elements 6 software. This book was recommended by our photo club members unamimously.

Great Book Except For A Few Editing Misses 4 out of 5 stars.
0 of 0 people found this review helpful.

Beautifully illustrating their instructions with step-by-step examples to demonstrate the techniques they teach, Kelby and Kloskowski cover everything about handling photos from basic red-eye reduction to calibrating your monitor. Both PC and Mac are covered by this volume. One warning: because this is an update of a previous book on PSE, there are a few things that are out-of-date in it that weren't caught in editing, such as a recommendation for a plug-in that isn't compatible with version 6, so keep that in mind when using it.

Editorial Review:

Best-selling author Scott Kelby pairs up with Matt Kloskowski to deliver the definitive book on using Photoshop Elements 6 to create the best possible images. With this newest release of Photoshop Elements, Scott and Matt show readers how to work with their images like a pro, from importing to organization to correction to output. Readers will learn all they need to know about the digital photography workflow, as well as the latest secrets of the pros to help them create the best special effects, apply the most useful sharpening techniques, and avoid many of the hassles and problems that are encountered in digital photography (such as digital noise and color halos).