General Books - Page 12

Blogging For Dummies (For Dummies (Computer/Tech))

Susannah Gardner, Shane Birley

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Customer Reviews:
Total reviews: 8 Average rating: 4.0 of 5

Editorial Review:

Everybody’s doing it! And while that logic never got far with your mother, it’s a fine reason to start blogging, especially if you have a business to build or a cause to promote. Well-run blogs do more than offer an outlet for your thoughts. They’ve actually influenced everything from a company’s image to the outcome of a local election.

Because the blogosphere is pretty crowded, it’s a good idea to find out a bit about the anatomy of a blog, what makes a good one, and what it takes to keep one going before you dive right in and start sharing with the world. Blogging For Dummies, 2nd Edition gives you all the basics so you can get a good start. And if you’ve been around the blog a few times and want to advance to the next level, Blogging For Dummies, 2nd Edition even takes a look at podcasting and videoblogging.

You’ll find out how to:

• Make your blog stand out in a crowd, build an audience, and even make it pay
• Choose the best software options, boost readership, and handle comments
• Generate revenue from your blog with ads and sponsorships
• Protect your privacy and your job
• Deal with spam and the inappropriate comments from that guy who posts several times a day
• Find your niche
• Attract and keep readers
• Use your blog to promote your business, cause, or organization
• Add audio, video, cool widgets, and more

Ready? Get Blogging for Dummies and let’s get started!

Photoshop CS4 Workflow: The Digital Photographer's Guide

Tim Grey

Amazon Price: $26.39 List Price: $39.99 Usually ships in 24 hours By: Sybex Amazon Marketplace: 20 new & used starting at $22.93

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Editorial Review:

This latest edition of this bestselling guide explains how proper workflow can alleviate repetitive parts of a project so you can focus on producing stunning results in your digital photography projects. Digital imaging expert Tim Grey reveals expert tips and techniques to help you automate tasks, optimize output, and use Lightroom and Bridge to help reduce time spent at your computer so you can increase your time spent shooting. You’ll learn how to process RAW captures; crop, rotate, repair, and adjust tone and color; harness new Clone, Curves, and Blend Mode features; download, sort, and organize digital images on your computer; and more.

CSS: The Missing Manual

David McFarland

Amazon Price: $23.09 List Price: $34.99 Usually ships in 24 hours By: Pogue Press Amazon Marketplace: 54 new & used starting at $19.19

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Customer Reviews:
Total reviews: 63 Average rating: 4.5 of 5

Editorial Review:

Web site design has grown up. Unlike the old days, when designers cobbled together chunky HTML, bandwidth-hogging graphics, and a prayer to make their sites look good, Cascading Style Sheets (CSS) now lets your inner designer come out and play. But CSS isn't just a tool to pretty up your site; it's a reliable method for handling all kinds of presentation--from fonts and colors to page layout. "CSS: The Missing Manual" clearly explains this powerful design language and how you can use it to build sparklingly new Web sites or refurbish old sites that are ready for an upgrade.

Like their counterparts in print page-layout programs, style sheets allow designers to apply typographic styles, graphic enhancements, and precise layout instructions to elements on a Web page. Unfortunately, due to CSS's complexity and the many challenges of building pages that work in all Web browsers, most Web authors treat CSS as a kind of window-dressing to spruce up the appearance of their sites. Integrating CSS with a site's underlying HTML is hard work, and often frustratingly complicated. As a result many of the most powerful features of CSS are left untapped. With this book, beginners and Web-building veterans alike can learn how to navigate the ins-and-outs of CSS and take complete control over their Web pages' appearance.

Author David McFarland (the bestselling author of O'Reilly's "Dreamweaver: The Missing Manual") combines crystal-clear explanations, real-world examples, a dash of humor, and dozens of step-by-step tutorials to show you ways to design sites with CSS that work consistently across browsers. You'll learn how to: Create HTML that's simpler, uses less code, is search-engine friendly, and works well with CSS Style text by changing fonts, colors, font sizes, and adding borders Turn simple HTML links into complex and attractive navigation bars-complete with CSS-only rollover effects that add interactivity to your Web pages Style images to create effective photo galleries and special effects like CSS-based drop shadows Make HTML forms look great without a lot of messy HTML Overcome the most hair-pulling browser bugs so your Web pages work consistently from browser to browser Create complex layouts using CSS, including multi-column designs that don't require using old techniques like HTML tables Style Web pages for printing

Unlike competing books, this Missing Manual doesn't assume that everyone in the world only surfs the Web with Microsoft's Internet Explorer; our book provides support for all major Web browsers and is one of the first books to thoroughly document the newly expanded CSS support in IE7, currently in beta release.

Want to learn how to turn humdrum Web sites into destinations that will capture viewers and keep them longer? Pick up "CSS: The Missing Manual" and learn the real magic of this tool.

Microsoft Flight Simulator X For Pilots Real World Training

Jeff Van West, Kevin Lane-Cummings

Amazon Price: $19.79 List Price: $29.99 Usually ships in 24 hours By: Wiley Amazon Marketplace: 57 new & used starting at $16.18

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Customer Reviews:
Total reviews: 27 Average rating: 4.5 of 5

Was once in color? 3 out of 5 stars.
1 of 1 people found this review helpful.

The page designs for this book appear to have been intended for printing in full color. There was liberal use of spot color and much use of full color screen caps in the design; but as the book is printed with only black ink, the illustrations and other graphic elements are lacking in contrast--like printing a color negative on b&w photo paper. The title should have gone through a redesign to optimize it for one-color printing. While it's still legible, the effect makes me feel like I missed out on something.

Editorial Review:

Get ready to take flight as two certified flight instructors guide you through the pilot ratings as it is done in the real world, starting with Sport Pilot training, then Private Pilot, followed by the Instrument Rating, Commercial Pilot, and Air Transport Pilot. They cover the skills of flight, how to master Flight Simulator, and how to use the software as a learning tool towards your pilot’s license. More advanced topics demonstrate how Flight Simulator X can be used as a continuing learning tool and how to simulate real-world emergencies.

Microsoft Office SharePoint Server 2007 Best Practices

Ben Curry, Bill English

Amazon Price: $37.79 List Price: $59.99 Usually ships in 24 hours By: Microsoft Press Amazon Marketplace: 51 new & used starting at $33.96

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Customer Reviews:
Total reviews: 7 Average rating: 5.0 of 5

Editorial Review:

Get field-tested best practices and proven techniques for designing, deploying, operating, and optimizing Microsoft Office SharePoint Server 2007 and Windows SharePoint Services 3.0. Part of the new Best Practices series for IT professionals from Microsoft Press®, this guide is written by leading SharePoint MVPs and Microsoft SharePoint team members who ve worked extensively with real-world deployments and customers. You ll find out how to deploy the software, design your environment, manage content, analyze and view data, perform disaster recovery, monitor performance, and more. You'll learn how to create SharePoint sites that help your organization collaborate, take advantage of business insights, and improve productivity with practical insights from the experts.

Key Book Benefits:

Delivers authoritative, field-tested best practices for working with Microsoft SharePoint solutions Covers the full IT lifecycle, from planning, design, and deployment through operations and support Includes a CD with job aids, utilities, and a fully searchable eBook

Social Media Marketing: An Hour a Day

Dave Evans

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Customer Reviews:
Total reviews: 3 Average rating: 5.0 of 5

Tap into the power of the Social Web through connected networks and consumer-oriented media by writing and implementing a plan! 5 out of 5 stars.
5 of 6 people found this review helpful.

I loved this book. Over the past year or so I have read quite a number of tomes regarding social media and social media marketing, but none until this one have been written in a planner or workbook format. This one is well written, well organized, and full of content. It has 14 chapters split into the following four parts or sections:

I. The Foundation of Social Media
II. Month 1: Prepare for Social Marketing
III. Month 2: Social Media Channels
IV. Month 3: Complete Your Plan

Two books similar to this one on how to put together a business plan are: "16 Weeks to Your Dream Business" (ISBN: 9780071588362, and "Self Employment: From Dream to Reality" (ISBN: 1563709228). And a book similar to this one on how to put together a fundraising plan is: "The Fundraising Planner" (ISBN: 0787944351). The instant book being reviewed touches on the marketing issues of social media, and then devises a systematic approach to putting together a social media marketing plan customized to your small business.

Each of the 14 chapters ended with a summary section. I found it very easy to cruise through this book by first reading the summary sections and then tackling the rest of the book after having a pretty good idea of what was being covered.

After reading this book you will have devised a social media marketing plan that addresses (1) platform, (2) content, and (3) interaction. You will have decided whether to use Technorati, MySpace, Socialvibe, Flickr, Facebook, Friendster, Linkedin, and/or YouTube. Technorati is the tunnel through which to learn more about the blog or blogs you will create.

So if you want to tap into the power of the Social Web through connected networks and consumer-oriented media, then I recommend this book as one of the tomes you seek out and read in order to build your company's social media marketing plan. 5 stars!

PS. Take a look at the Search Inside feature at Amazon for this book. There you can access the book's Table of Contents and see exactly what is covered.

Editorial Review:

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

Pro Silverlight 2 in C# 2008 (Windows.Net)

Matthew MacDonald

Amazon Price: $31.49 List Price: $49.99 Usually ships in 24 hours By: Apress Amazon Marketplace: 13 new & used starting at $31.49

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Customer Reviews:
Total reviews: 2 Average rating: 5.0 of 5

Editorial Review:

Silverlight is a lightweight browser plug–in that frees your code from the traditional confines of the browser. It’s a rules–changing, groundbreaking technology that allows you to run rich client applications right inside the browser. Even more impressively, it’s able to host true .NET applications in non–Microsoft browsers (like Firefox) and on non–Microsoft platforms (like Mac OS X). Silverlight is still new and evolving fast, and you need a reliable guidebook to make sense of it.

With four–color graphics and screenshots throughout, Pro Silverlight 2 in C# 2008 is the perfect reference: you’ll learn about the features that put Silverlight in direct competition with Adobe Flash, such as rich support for 2D drawing, animations, and media playback, and best of all, you’ll experience the plumbing of .NET and the design model of WPF through Silverlight—all of the same .NET technology that developers use to design next–generation Windows applications. Author Matthew MacDonald provides an expertly crafted tutorial written from professional developer to professional developer. You’ll learn to create rich media applications using Silverlight in the environment you’re most productive in–no matter what the target platform.

What you’ll learn

• Develop rich media applications using Silverlight across browsers and platforms.
• Create a project, set up a layout, and use controls.
• Handle 2D drawing, animation, and media playback through Windows Presentation Foundation (WPF).
• Integrate web services support.
• Use Silverlight in conjunction with ASP.NET and its interactions with HTML.

Who is this book for?

.NET developers encountering Silverlight for the first time. No prior knowledge of WPF or ASP.NET is assumed.

About the Apress Pro Series

The Apress Pro series books are practical, professional tutorials to keep you on and moving up the professional ladder.

You have gotten the job, now you need to hone your skills in these tough competitive times. The Apress Pro series expands your skills and expertise in exactly the areas you need. Master the content of a Pro book, and you will always be able to get the job done in a professional development project. Written by experts in their field, Pro series books from Apress give you the hard-won solutions to problems you will face in your professional programming career.

Microsoft® Office Project 2007 Step by Step (Step By Step (Microsoft))

Carl Chatfield, Timothy Johnson

Amazon Price: $19.79 List Price: $29.99 Usually ships in 24 hours By: Microsoft Press - Model: 9780735623057 Amazon Marketplace: 50 new & used starting at $17.00

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Customer Reviews:
Total reviews: 11 Average rating: 4.5 of 5

A Project Stroll 5 out of 5 stars.
11 of 11 people found this review helpful.

This has been a great book for learning Project 2007. If you already know Project, it does a great job of providing review material, guiding you away from unnecessary chapters. If you have never really spent time with Project, this book does a very good job of walking you through, Step by Step, aspects and capabilities of Project, as well as exposing you to solid project management practices.

Editorial Review:

The smart way to learn Microsoft Office Project 2007--one step at a time! Work at your own pace through the easy numbered steps, practice files on CD, helpful hints, and troubleshooting tips to master the fundamentals of working with the latest version of Office Project, including information on the new, easy-to-use scenarios and reporting features. You will learn the essentials for managing time, people, and budgets for projects large and small with Office Project 2007. You will learn how to create a task list and assign resources, fine-tune your project plan, track project progress, and share and publish project information. With STEP BY STEP, you can take just the lessons you need or work from cover to cover. Either way, you drive the instruction, building and practicing the skills you need, just when you need them! Includes a companion CD with hands-on practice files.

Word 2007 For Dummies (For Dummies (Computer/Tech))

Dan Gookin

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Customer Reviews:
Total reviews: 14 Average rating: 3.5 of 5

Some Help 3 out of 5 stars.
1 of 1 people found this review helpful.

It doesn't answer the nasty pagination problem I encountered. Word would stop numbering pages after a couple in a file, go back to the previous page and renumber it incorrectly, then not number the ones after it consecutively just keep placing the same number on each page, etc. There appears to be no way to number pages except in headers or footers either, as far as WORD FOR DUMMIES indicates, as best I can tell. There were one or two other places WORD FOR DUMMIES turned out to be clueless, too; but it's better than nada. Word is vastly inferior word processing software. WordPerfect is much better. Writers I know despise Word, and curse having to use it because publishing adopted it as the standard for submissions. It is a shame it was adopted so widely, apparently by executives in companies who were sold a bill of goods about it by Microsoft, when they would never have to actually use it. Pretty typical executive behavior--making decisions about various office systems their underlings will have to use without actual facts.

Editorial Review:

• Dan Gookin's For Dummies guides to Word have consistently led the pack, selling more than 1.7 million copies in previous editions
• The author's irreverent sense of humor and crystal-clear prose make getting up to speed on Word a snap
• Thoroughly updated to cover Word's new interface, new file format options, and new collaboration and connectivity features
• An essential resource for everyone who wants to hit the ground running with Word 2007 and make the most of all the new features