Business Writing Books

Resume Magic: Trade Secrets of a Professional Resume Writer

Susan Britton Whitcomb

List Price: $18.95 By: Jist Works Amazon Marketplace: 22 new & used starting at $4.80

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Subjects -> Business & Investing -> Job Hunting & Careers -> Resumes
Subjects -> Business & Investing -> Job Hunting & Careers -> General
Subjects -> Business & Investing -> Job Hunting & Careers -> General AAS

Customer Reviews:
Total reviews: 38 Average rating: 5.0 of 5

This is a MUST have! 5 out of 5 stars.
2 of 2 people found this review helpful.

The is quite simply the best book on resume writing I've ever read. I've worked in HR for over 20 years, and I've never seen anything like this. Well worth the money. So far, I've used this book to write four resumes for family and friends, all of which have resulted in jobs.

If I could have given this book 7 stars, I would have.

Resume magic 5 out of 5 stars.
1 of 1 people found this review helpful.

This book is phenominal! It is simple to read and has a workable plan to constructing a simple resume that works with your cover letter.

Excellent examples, treats the subject in depth 4 out of 5 stars.
1 of 1 people found this review helpful.

I checked this book out of the local library, and realized it was worth buying for long-term reference. The thing I like best about the book is the way it speaks to the basic question "Why do I write a resume?" Most treatments just show you how; this one shows you what you're trying to accomplish with a resume and how best to do that. It has many specific examples, too--so that when you're finished, you have a document that can accomplish what the resume can accomplish in today's world of work.

Editorial Review:

Filled with "before and after" resume examples that not only teach the author's special techniques but also show why they work, "Resume Magic" divulges the secrets of better resume writing from an expert with more than a decade of experience producing powerful, effective resumes.

Words that Sell, Revised and Expanded Edition

Richard Bayan

Amazon Price: $11.53 List Price: $16.95 Usually ships in 24 hours By: McGraw-Hill Amazon Marketplace: 55 new & used starting at $6.95

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Subjects -> Business & Investing -> Marketing & Sales -> Advertising
Subjects -> Business & Investing -> Marketing & Sales -> Sales & Selling -> General
Subjects -> Business & Investing -> Marketing & Sales -> Sales & Selling -> General AAS

Customer Reviews:
Total reviews: 23 Average rating: 4.5 of 5

Editorial Review:

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

• More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
• Cross-referencing of categories to jump-start creative thinking
• A crash course in basic copywriting techniques
• Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series)

Mal Warwick

Amazon Price: $24.39 List Price: $36.95 Usually ships in 24 hours By: Jossey-Bass Amazon Marketplace: 43 new & used starting at $20.73

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Subjects -> Business & Investing -> Industries & Professions -> Nonprofit Organizations & Charities
Subjects -> Business & Investing -> Reference -> Writing
Subjects -> Business & Investing -> Small Business & Entrepreneurship -> Raising Capital

Customer Reviews:
Total reviews: 16 Average rating: 5.0 of 5

Editorial Review:

Write with confidence and reach your donors

You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.

Refreshed and Revised:

• Gain insight into current trends in the field with updated cases, samples, and examples
• Access more content for small to medium NPOs with limited budgets and resources
• Learn the latest technology with new sections on typography and lay out

Send: The Essential Guide to Email for Office and Home

Amazon Price: $19.95 List Price: $19.95 Usually ships in 24 hours By: Random House Audio Amazon Marketplace: 10 new & used starting at $10.67

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Subjects -> Business & Investing -> Management & Leadership -> Management
Subjects -> Business & Investing -> Reference -> Writing
Subjects -> Business & Investing -> Skills -> Business Writing

Customer Reviews:
Total reviews: 46 Average rating: 4.0 of 5

Should be Required Reading! 5 out of 5 stars.
1 of 1 people found this review helpful.

"Do you know someone who drives you crazy with their email? Then rush out and buy this book immediately. Give them a copy of Send, which should be required reading for anyone who uses email."

Editorial Review:

• When should you email, and when should you call, fax, or just show up?
• What is the crucial–and most often overlooked–line in an email?
• What is the best strategy when you send (in anger or error) a potentially career-ending electronic bombshell?

Enter Send. Whether you email just a little or never stop, here, at last, is an authoritative and delightful audiobook that shows how to write the perfect email anywhere. Send also points out the numerous (but not always obvious) times when email can be the worst option and might land you in hot water (or even jail!).
The secret is, of course, to think before you click. Send is nothing short of a survival guide for the digital age–wise, brimming with good humor, and filled with helpful lessons from the authors’ own email experiences (and mistakes). In short: absolutely
e-ssential.

Rich Dad's Advisors®: The ABC's of Writing Winning Business Plans: How to Prepare a Business Plan That Others Will Want to Read -- and Invest In (Rich Dad's Advisors)

Garrett Sutton

Amazon Price: $11.53 List Price: $16.95 Usually ships in 24 hours By: Business Plus Amazon Marketplace: 52 new & used starting at $6.00

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Subjects -> Business & Investing -> Investing -> General
Subjects -> Business & Investing -> Investing -> General AAS
Subjects -> Business & Investing -> Management & Leadership -> Planning & Forecasting

Customer Reviews:
Total reviews: 11 Average rating: 4.0 of 5

Inspiring but basic .... 3 out of 5 stars.
1 of 1 people found this review helpful.

A great book for someone who is clueless about business and does not know where to start. The book has good examples and makes sense. However it is aimed at small businesses and people with hardly any business experience. If that's you, then get it, otherwise skip the read!

Great book 5 out of 5 stars.
0 of 0 people found this review helpful.

I didnt start any business before. Recently I am trying to start my own business but I have no idea how I can do it. After reading this book, I figure out that I have to plan on all stuff before I start. It saves me from making a mess while start building my own business. Awsome book.

practical and useful 4 out of 5 stars.
0 of 1 people found this review helpful.

Practical and useful book. A good refresher for someone who knows, and a good guide for someone who is starting.

Editorial Review:

Learn how to prepare and utilize the most important document for any organizationthe business plan. Whether one is just starting out or is already in business and needs to refocus efforts, this practical guide will clearly instruct how to prepare a winning business plan. This book will become a valued resource for entrepreneurs and business owners on their path towards future success.

How to Write It: A Complete Guide to Everything You'll Ever Write (How to Write It)

Sandra E. Lamb

List Price: $19.95 By: Ten Speed Press Amazon Marketplace: 38 new & used starting at $1.77

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Subjects -> Business & Investing -> Skills -> Business Writing
Subjects -> Business & Investing -> Skills -> Communications
Subjects -> Business & Investing -> General

Customer Reviews:
Total reviews: 22 Average rating: 4.5 of 5

Useful 4 out of 5 stars.
7 of 7 people found this review helpful.

A lot of this stuff is already known to me, but this book is still beneficial to the average person who may forget the title format, etc. It's almost like a huge cheat sheet! The cover letter chapter and the magazine proposal chapter were the best and most useful for me. The organization and layout of this book are dynamite. Great job!

Could have been better 3 out of 5 stars.
7 of 9 people found this review helpful.

This book is not bad but could have been better. There is a distinct tendency for the author to be repetitive and each example letter is shown in full, which results in a lot of (wasted) white space on the pages. Also, in my opinion, the book itself has been put together relatively cheaply; it's reminiscent of a large mass-market paperback. I prefer 'How to say it' by Rosalie Maggio which covers most of the same ground.

Editorial Review:

This authoritative and encyclopedic reference shows how to write a business letter, a social note, a press release, or complaint. The helpful guide includes a time-saving compendium of sample letters that can be used as templates to suit any situation.

Essentials of Business Communication

Mary Ellen Guffey

List Price: $127.95 By: South-Western College Pub Amazon Marketplace: 50 new & used starting at $0.39

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Subjects -> Business & Investing -> Reference -> Writing
Subjects -> Business & Investing -> Skills -> Business Writing
Subjects -> Business & Investing -> Skills -> Communications

Customer Reviews:
Total reviews: 9 Average rating: 5.0 of 5

Very Good Business Tool 5 out of 5 stars.
2 of 3 people found this review helpful.

I have been reading this book since I received it and so far it is an excellent business tool! Very informative.

Marketing Textbook 5 out of 5 stars.
1 of 1 people found this review helpful.

The book was in perfect condition, however, it didn't come with the user access code for internet review websites.

Awesome Business English Book!!! 5 out of 5 stars.
1 of 1 people found this review helpful.

I used this text for an online class and it was just an exceptional experience. I also had the option of visiting the classroom, which was completely out of the picture once I started turning the pages. The chapters were clear and passages easy to follow. The grammar/mechanics handbook section was really great. I have decided to keep this book as a wonderful reference tool. I find myself using it daily to double check certain things for clarification before mailing. I highly recommend this book for anyone seeking a refresher course or an improvement tool for business English. This is money well spent and is worth every cent!

Other books to read for relaxation: Trilogy Moments for the Mind, Body and Soul; Everyday Miracles; and, The Language of Poetry Forms.

Editorial Review:

This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including Internet and e-mail communication, diversity, and ethics. Coverage of grammar and the writing process has also been increased, with a new chapter on oral presentations and speaking.

Handbook of Technical Writing

Gerald J. Alred, Charles T. Brusaw, Walter E. Oliu

List Price: $40.50 By: St. Martin's Press Amazon Marketplace: 21 new & used starting at $1.00

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Subjects -> Business & Investing -> Skills -> Business Writing
Subjects -> Business & Investing -> Skills -> Communications
Subjects -> Reference -> Words & Language -> General

Customer Reviews:
Total reviews: 25 Average rating: 4.0 of 5

Editorial Review:

New to this edition: Up-to-date information on on-line research and computer resources.

A unique four-way access system enables users of the Handbook of Technical Writing to find what they need quickly and get on with the job of writing:

1. The hundreds of entries in the body of the Handbook are alphabetically arranged, so you can flip right to the topic at hand. Words and phrases in bold type provide cross-references to related entries.

2. The topical key groups alphabetical entries and page numbers under broader topic categories. This topical table of contents allows you to check broader subject areas for the specific topic you need.

3. The checklist of the writing process summarizes the opening essay on "Five Steps to Successful Writing" in checklist form with page references to related topics, making it easy to use the Handbook as a writing text.

4. The comprehensive index provides an exhaustive listing of related and commonly confused topics, so you can easily locate information even when you don't know the exact term you're looking for.

Bookmarks: A Guide to Research and Writing

John J. Ruszkiewicz, Janice R. Walker

List Price: $33.20 By: Longman Publishing Group Amazon Marketplace: 17 new & used starting at $3.90

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Subjects -> Business & Investing -> Skills -> Business Writing
Subjects -> Business & Investing -> Skills -> Communications
Subjects -> Nonfiction -> Education -> General AAS

Customer Reviews:
Total reviews: 1 Average rating: 4.0 of 5

Bookmarks review 4 out of 5 stars.
2 of 2 people found this review helpful.

I am using Bookmarks as a college textbook. I am finding it very informative. This book helps in understanding the process of writing a research paper.

Editorial Review:

Bookmarks: A Guide to Research and Writing establishes a new benchmark for college research guides. Written in a lively, conversational tone and amply illustrated, this groundbreaking text demystifies the writing process by engaging and guiding students through the entire research and writing process. Bookmarks serves as a bridge between old and new traditions - a guide for researchers who expect to work regularly in both print and electronic environments. Renowned authors John Ruszkiewicz and Janice Walker prepare students for the ever-changing demands of doing research in today's technology driven society.

E-Mail: A Write It Well Guide--How to Write and Manage E-Mail in the Workplace

Janis Fisher Chan

List Price: $21.99 By: Write It Well Amazon Marketplace: 8 new & used starting at $27.67

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Subjects -> Business & Investing -> Reference -> Writing
Subjects -> Business & Investing -> Organizational Behavior -> Workplace
Subjects -> Business & Investing -> Skills -> Business Writing

Customer Reviews:
Total reviews: 13 Average rating: 5.0 of 5

Excellent Resource 5 out of 5 stars.
0 of 0 people found this review helpful.

As the author of an English reference guide/workbook, I think this book is exceptionally helpful to everyone needing to send out professional e-mails. E-mail has just about replaced informal memos and even reports. Therefore, we all need to learn how to convey the right tone, present a professional image, get our messages across clearly, learn the etiquette of e-mail, and avoid the pitfalls and hazards that e-mail technology poses. The author provides excellent, relevant examples and lays the material out in a logical, easy-to-understand fashion. I highly recommend it to individuals, HR departments, and training professionals.
Jane Straus
Author of The Blue Book of Grammar and Punctuation
and
Enough Is Enough! Stop Enduring and Start Living Your Extraordinary Life

Editorial Review:

In today's fast-paced, competitive business environment, everyone needs to communicate clearly and use time productively. E-Mail: A Write It Well Guide is a user-friendly book that is filled with guidelines, tips, and tools. Discover how to write professional e-mail that gets results, make better use of e-mail time, and avoid problems that can be costly. The book includes questions and exercises.