Accounting Books - Page 12

GoldMine 8 For Dummies (For Dummies (Computer/Tech))

Joel Scott

Amazon Price: $16.49 List Price: $24.99 Usually ships in 24 hours By: For Dummies Amazon Marketplace: 66 new & used starting at $0.91

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Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General AAS
Subjects -> Business & Investing -> Marketing & Sales -> Sales & Selling -> General

Editorial Review:

If you run a small business, you know how important customer relationship management, or CRM, can be to your bottom line. And you know it can be a bit daunting. Well, not with GoldMine and GoldMine 8 For Dummies!

GoldMine is business software designed to help you organize your contacts, track activities, schedule appointments, create reports that tell you how you’re doing, and make accurate business projections. GoldMine 8 is completely revised to make it more useful than ever, once you get the hang of it. That’s where GoldMine For Dummies comes to the rescue! Written by an authorized GoldMine trainer, this guide shows you how to:

• Set up GoldMine 8 and customize it for your business
• Create, view, and update customer records
• Schedule activities and manage leads
• Monitor your marketing efforts and see what’s working
• Predict sales based on past results
• Work with GoldMine’s e-mail system
• Organize and distribute information
• Access GoldMine from outside your office
• Integrate GoldMine with your company Web site

Even if you’ve used a previous version of GoldMine, you’ll find some big changes in this newest revision, but GoldMine 8 For Dummies makes it easy to get up to speed. When you’ve read this book and discovered how GoldMine can help you keep track of your clients, reduce costs, and improve efficiency, you’ll think you’ve hit the motherlode!

Electronic Commerce

Gary Schneider

Amazon Price: $88.15 List Price: $97.95 Usually ships in 24 hours By: Course Technology Amazon Marketplace: 108 new & used starting at $19.99

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Customer Reviews:
Total reviews: 10 Average rating: 4.0 of 5

Nothing but an e-commerce glossary... 2 out of 5 stars.
13 of 17 people found this review helpful.

This book serves as an introduction to e-commerce terms and principles. To me, it reads like a shallow glossary of a large number of e-commerce terms.

Do not get the impression that this will teach you how to carry out e-commerce. Instead, this book merely introduces you to e-commerce terminology. For that, the book serves its purposes, but for anything else, you may be better off looking elsewhere.

I thought it was very expensive considering the fact that all of the information could be found in e-commerce summaries for free on the internet.

Editorial Review:

Electronic Commerce, Seventh Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace. This edition highlights important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. The pedagogical value of this new edition is enhanced through a fresh 4-color interior, and new and updated material that balances the technological with the strategic aspects of successful e-commerce.

Financial Freedom Through Electronic Day Trading

Van K. Tharp, Brian June

Amazon Price: $23.07 List Price: $34.95 Usually ships in 24 hours By: McGraw-Hill Amazon Marketplace: 51 new & used starting at $15.75

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Customer Reviews:
Total reviews: 28 Average rating: 4.0 of 5

Best Book on how to write a trading plan 4 out of 5 stars.
4 of 6 people found this review helpful.

My trading coach recommended this book to me so I could better write my trading and business plan for my trading business. After studying and applying the books material I was able to format a proven and tested plan. I later met with my trading coach to review my plan and he said it was one of the best plans he has seen. Thanks to this book I am able to sucessfully maintain a trading career.

Editorial Review:

An increasing number of investors are entering the high-risk world of electronic day trading—often before they’ve learned the basic principles and safeguards. Financial Freedom Through Electronic Day Trading combines Van Tharp’s mastery of trading psychology with Brian June’s nuts-and-bolts expertise to give day traders the proven strategies and information they need to survive and succeed.

From little-known day trading entries and exits to techniques that foster winning attitudes and styles, these practical ideas will help readers develop their own personalized trading systems. The perfect combination of psychological preparation and hands-on practice, it discusses:
*Market analysis from a day trading perspective
*Techniques for determining a market maker’s position
*The best day trading software

How I Became a Quant: Insights from 25 of Wall Street's Elite

Amazon Price: $19.77 List Price: $29.95 Usually ships in 24 hours By: Wiley Amazon Marketplace: 60 new & used starting at $12.00

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Customer Reviews:
Total reviews: 11 Average rating: 3.5 of 5

Editorial Review:

Praise for How I Became a Quant

"Led by two top-notch quants, Richard R. Lindsey and Barry Schachter, How I Became a Quant details the quirky world of quantitative analysis through stories told by some of today's most successful quants. For anyone who might have thought otherwise, there are engaging personalities behind all that number crunching!"
--Ira Kawaller, Kawaller & Co. and the Kawaller Fund

"A fun and fascinating read. This book tells the story of how academics, physicists, mathematicians, and other scientists became professional investors managing billions."
--David A. Krell, President and CEO, International Securities Exchange

"How I Became a Quant should be must reading for all students with a quantitative aptitude. It provides fascinating examples of the dynamic career opportunities potentially open to anyone with the skills and passion for quantitative analysis."
--Roy D. Henriksson, Chief Investment Officer, Advanced Portfolio Management

"Quants"--those who design and implement mathematical models for the pricing of derivatives, assessment of risk, or prediction of market movements--are the backbone of today's investment industry. As the greater volatility of current financial markets has driven investors to seek shelter from increasing uncertainty, the quant revolution has given people the opportunity to avoid unwanted financial risk by literally trading it away, or more specifically, paying someone else to take on the unwanted risk.

How I Became a Quant reveals the faces behind the quant revolution, offering you?the?chance to learn firsthand what it's like to be a?quant today. In this fascinating collection of Wall Street war stories, more than two dozen quants detail their roots, roles, and contributions, explaining what they do and how they do it, as well as outlining the sometimes unexpected paths they have followed from the halls of academia to the front lines of an investment revolution.

Microsoft Office Visio 2007 Inside Out

Mark H. Walker

Amazon Price: $29.69 List Price: $44.99 Usually ships in 24 hours By: Microsoft - Model: 9780735623293 Amazon Marketplace: 47 new & used starting at $2.57

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Customer Reviews:
Total reviews: 2 Average rating: 2.5 of 5

Editorial Review:

Learn everything you need to know for working with Microsoft Office Visio 2007--from the inside out! This book packs hundreds of time-saving solutions, troubleshooting tips, and workarounds for using Office Visio 2007--all in concise, fast-answer format. Whether you are upgrading from Office 97 or Office 2003, you'll be able to dig in to the work-ready resources that help you take your Visio 2007 experience to the next level. This information-packed complete reference shows you how to get the most out of Visio 2007 and find out what's new. You will learn how to create diagrams and use them in other Office programs, how to create timelines and PERT charts to track projects and scheduling tasks, and how to use CAD drawings in Visio. In addition, you will explore how to use Visio to create technical diagrams for mechanical, electrical, and process engineering, and more. Plus, you'll get an easy-to-use companion CD packed with custom resources and a fully searchable eBook. With INSIDE OUT, you get all muscle and no fluff!

The Truth About Email Marketing (Truth About)

Simms Jenkins

Amazon Price: $12.91 List Price: $18.99 Usually ships in 24 hours By: FT Press Amazon Marketplace: 40 new & used starting at $11.22

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Customer Reviews:
Total reviews: 7 Average rating: 5.0 of 5

Editorial Review:

Praise for The Truth About Email Marketing

 

“It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.”

Tad Clarke, Editorial Director, MarketingSherpa Inc.

 

“Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!”

Jeff Hilimire, President, Engauge Digital

 

“Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.”

Aaron Kahlow, CEO & Founder, Online Marketing Summit

 

“Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.”

Sam Cece, Chief Executive Officer, StrongMail Systems

 

Everything you must know to utilize email marketing in your corporation or small business!

• The truth about recession-proofing your business with email marketing
• The truth about measuring results and improving promotional and newsletter campaigns
• The truth about email marketing versus spam

This book reveals 49 proven email marketing best practices

and bite-size, easy-to-use techniques that get results

 

Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.

 

 

PeopleSoft Developer's Guide for PeopleTools And PeopleCode

Judi Hotsinpiller

Amazon Price: $44.09 List Price: $69.99 Not yet published By: McGraw-Hill Osborne Media

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Subjects -> Computers & Internet -> Databases -> General
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Editorial Review:

Design and Deliver PeopleSoft Enterprise Resource Planning Solutions

Develop data-driven OracleAnd#39;s PeopleSoft applications and business intelligence reports with help from the expert advice in this Oracle Press guide. PeopleSoft DeveloperAnd#39;s Guide for PeopleTools Andamp; PeopleCode shows you how to build and enhance PeopleSoft modules that maximize return on investment. Set up PeopleSoft Pure Internet Architecture, create PeopleCode projects, integrate HTML and Web features, and create reports with Oracle XML Publisher. You will also learn how to use COBOL, SQR, PeopleSoft Application Engine, and Middleware integration.

• Install and configure PeopleSoft Pure Internet Architecture
• Work with PeopleCode components, objects, and classes
• Build pages and modules using the PeopleTools application designer
• Add HTML and Web elements in PeopleCode
• Implement code on the middle tier tools and work with process manager
• Execute powerful batch processes with application engine
• Generate detailed reports using Oracle XML Publisher and SQR
• Debug, secure, and optimize your PeopleSoft applications

IT Auditing: Using Controls to Protect Information Assets

Chris Davis, Mike Schiller, Kevin Wheeler

Amazon Price: $37.79 List Price: $59.99 Usually ships in 24 hours By: McGraw-Hill Osborne Media Amazon Marketplace: 37 new & used starting at $29.94

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Customer Reviews:
Total reviews: 2 Average rating: 4.5 of 5

Editorial Review:

Protect Your Systems with Proven IT Auditing Strategies

 "A must-have for auditors and IT professionals."  -Doug Dexter, CISSP-ISSMP, CISA, Audit Team Lead, Cisco Systems, Inc.

Plan for and manage an effective IT audit program using the in-depth information contained in this comprehensive resource. Written by experienced IT audit and security professionals, IT Auditing: Using Controls to Protect Information Assets covers the latest auditing tools alongside real-world examples, ready-to-use checklists, and valuable templates. Inside, you'll learn how to analyze Windows, UNIX, and Linux systems; secure databases; examine wireless networks and devices; and audit applications. Plus, you'll get up-to-date information on legal standards and practices, privacy and ethical issues, and the CobiT standard. 

Build and maintain an IT audit function with maximum effectiveness and value

• Implement best practice IT audit processes and controls
• Analyze UNIX-, Linux-, and Windows-based operating systems
• Audit network routers, switches, firewalls, WLANs, and mobile devices
• Evaluate entity-level controls, data centers, and disaster recovery plans
• Examine Web servers, platforms, and applications for vulnerabilities
• Review databases for critical controls
• Use the COSO, CobiT, ITIL, ISO, and NSA INFOSEC methodologies
• Implement sound risk analysis and risk management practices
• Drill down into applications to find potential control weaknesses

Computer Accounting Essentials Using QuickBooks

Carol Yacht, Susan Crosson

Amazon Price: $63.44 Usually ships in 24 hours By: McGraw-Hill/Irwin Amazon Marketplace: 23 new & used starting at $41.00

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Subjects -> Computers & Internet -> Business & Culture -> E-Commerce

Editorial Review:

Computer Accounting Essentials Using QuickBooks Online Edition is the only textbook that teaches QuickBooks using the online version. Students gain a working knowledge of the accounting software during the free 30 day trial period-no installation required. Carol Yacht and Susan Crosson's trademark step-by-step instructions show students how to use QuickBooks Online Edition to meet the real-world accounting demands of a service corporation.

RibbonX: Customizing the Office 2007 Ribbon

Robert Martin, Ken Puls, Teresa Hennig

Amazon Price: $26.39 List Price: $39.99 Usually ships in 24 hours By: Wiley Amazon Marketplace: 50 new & used starting at $19.93

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Customer Reviews:
Total reviews: 10 Average rating: 4.5 of 5

RibbonX Reference Guide 5 out of 5 stars.
1 of 1 people found this review helpful.

This book is well written for users who have no prior knowledge of ribbon or menu programming in Office. The background information on how the new ribbon was developed is good for providing some insight on how it was developed and how to take advantage of it in your development work.

Previously I have worked with VBA in Access and had no background in programming for the menu or ribbon. The VBA section of the book was most helpful in that the authors examples can relate your prior experiences.

The coverage of the topic of XML is very good for getting through the parts you need to use in prograsmming the ribbon without overloading the reader.

After having worked with the examples in RibbonX, I still like to use the book as a desktop reference. The use of well organized tables listing the functions and their optional and required parameters is very handy.

Editorial Review:

• As the most radical change to the Office interface in its history, the Ribbon replaces the traditional menu bar and toolbars and requires a new set of skills for customizing
• Instructions and examples demonstrate how to customize the Ribbon using VBA, XML, Access, Excel, and Word
• Covers the relevant aspects of security, such as trust centers and digital certificates
• Packed with real-world code examples that readers can immediately apply
• Features helpful references