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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

Robert Scoble, Shel Israel

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Total reviews: 49 Average rating: 4.5 of 5

Editorial Review:

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Editorial Reviews

Amazon.com
About the Authors:

Robert Scoble helps run Microsoft’s Channel 9 Web site. He began his blog in 2000 and now has more than 3.5 million readers every year. Scoble’s blog has earned acclaim in Fortune magazine, Fast Company, and The Economist.

Shel Israel played a key strategic role in introducing some of technology’s most successful products, including PowerPoint, FileMaker, and Sun Microsystems workstations.He’s been an expert on innovation for more than twenty years.

An Excerpt from Naked Conversations:

Bloggings's Six Pillars: There are six key differences between blogging and any other communications channel. You can find any of them elsewhere. These are the Six Pillars of Blogging:

1.Publishable.Anyone can publish a blog.You can do it cheaply and post often. Each posting is instantly available worldwide.

2.Findable. Through search engines, people will find blogs by subject, by author, or both. The more you post, the more findable you become.

3.Social. The blogosphere is one big conversation. Interesting topical conversations move from site to site, linking to each other. Through blogs, people with shared interests build relationships unrestricted by geographic borders.

4.Viral. Information often spreads faster through blogs than via a newsservice. No form of viral marketing matches the speed and efficiency of a blog.

5.Syndicatable. By clicking on an icon, you can get free "home delivery" of RSS- enabled blogs into your e-mail software. RSS lets you know when a blog you subscribe to is updated, saving you search time. This process is considerably more efficient than the last- generation method of visiting one page of one web site at a time looking for changes.

6.Linkable. Because each blog can link to all others, every blogger has access to the tens of millions of people who visit the blogosphere every day.

You can find each of these elements elsewhere. None is, in itself, all that remarkable. But in final assembly, they are the benefits of the most powerful two-way Internet communications tool so far developed.

Other Blogging Books

Blogging For Dummies

Buzz Marketing with Blogs For Dummies

Publishing a Blog with Blogger

Mastering Dojo: JavaScript and Ajax Tools for Great Web Experiences (Pragmatic Programmers)

Craig Riecke, Rawld Gill, Alex Russell

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Total reviews: 5 Average rating: 4.5 of 5

Editorial Review:

The last couple of years have seen big changes in server-side web programming. Now it's the client's turn; Dojo is the toolkit to make it happen and Mastering Dojo shows you how.

Dojo is a set of client-side JavaScript tools that help you build better web applications. Dojo blurs the line between local, native applications and browser based applications; the browser becomes the user interface platform. "Modern" browsers provide an incomplete, inconvenient, and incompatible programming environment, but Dojo eliminates these problems. While there are many JavaScript libraries available, most focus on just one thing (for example, effects libraries, perceived JavaScript omissions, or HTML widgets). Dojo addresses all of these functional areas-and many others-extensively.

In Mastering Dojo, you'll get the whole story, from basic usage to advanced idioms. Mastering Dojo starts out with a fast moving tutorial that will give you techniques that you can start using right away. You'll learn all about Dojo Core--the foundation on which all things Dojo stand. See how you can modularize your project for development and automatically package your release for optimal download performance. You'll also learn how Dojo:

augments the core JavaScript library

fixes the event system

simplifies DOM programming

provides a complete class definition facility

includes a powerful remote scripting (XHR) framework

... and much more.

You'll love using Dojo's HTML user interface control widget system, Dijit. See how to use over 40 widgets, including the rich yet easy-to-use tree and grid controls.

Finally, you'll get an in-depth look at how to design and build a single-page, rich Internet Application.

Web 2.0: New Tools, New Schools

Gwen Solomon, Lynne Schrum

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Web 2.0 has arrived--find out how it can transform teaching and learning!

What is Web 2.0? Once upon a time, Web sites were isolated information 'silos'--all content and no functionality. Today, the next generation of Web sites gives power to the end-user, providing visitors with a new level of customization, interaction, and participation. Many Web sites now allow users to upload, categorize, and share content easily. Weblogs and podcasts allow anyone to publish or broadcast on any topic. Wikis provide information that is constantly updated by the end-user. Open-source software is free and customizable. These new technologies are changing our relationship to the Internet.

What can Web 2.0 tools offer educators? Web 2.0: New Tools, New Schools provides a comprehensive overview of the emerging Web 2.0 technologies and their use in the classroom and in professional development. Topics include blogging as a natural tool for writing instruction, wikis and their role in project collaboration, podcasting as a useful means of presenting information and ideas, and how to use Web 2.0 tools for professional development. Also included are a discussion of Web 2.0 safety and security issues and a look toward the future of the Web 2.0 movement. Web 2.0: New Tools, New Schools is essential reading for teachers, administrators, technology coordinators, and teacher educators.

Also available:

Database Magic: Using Databases to Teach Curriculum in Grades 4-12 - ISBN 1564842452
What Works in K-12 Online Learning - ISBN 1564842363
Toys to Tools: Connecting Student Cell Phones to Education - ISBN 1564842479

Building Findable Websites: Web Standards SEO and Beyond

Aarron Walter

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Customer Reviews:
Total reviews: 9 Average rating: 5.0 of 5

Editorial Review:

This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

• Help more people find your site

• Help users find content within your site

• Encourage return visits

The path this book travels passes through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

Simply Rails 2

Patrick Lenz

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Total reviews: 18 Average rating: 4.5 of 5

Editorial Review:

Want to learn all about Ruby on Rails 2.0, the web application framework that is inspiring developers around the world?

The second edition of this practical, hands on book will:

• show you how to install Ruby on Rails on Windows, Mac, or Linux
• walk you, step by step, through the development of a Web 2.0 social news application, just like digg.com
• show you how to test, debug, benchmark, and deploy your Rails application

Unlike other Rails books, this book doesn't assume that you are an experienced web developer, or that you've used Ruby before. An entire chapter is devoted to learning Ruby in a fun way, using the interactive Ruby console, so you can follow along at home. You'll be an accomplished Ruby programmer in no time!

The example application that the book builds - a user-generated news web site - is built upon with each following chapter, and concepts such as sessions, cookies and basic AJAX usage are gradually introduced. Different aspects of Rails, such as user authentication, session cookies, and automated testing are explored with each feature that is added to the application.

The book finishes with chapters on debugging, benchmarking and deployment to a live web server.

By the end of the book, you'll have built a fully-featured Web 2.0 application and deployed it to the Web. And all code is up-to-date for Rails 2.0, so you can begin coding immediately with the latest version of Rails.

What Will You Learn?

This book will teach you how to:

• Program with confidence in the Ruby language.
• Build and deploy a complete Rails web application.
• Exploit the new features available in Rails 2.
• Use Rails' Ajax features to create slick interfaces.
• Reap the benefits of a best-practice MVC architecture.
• Work with databases easily using ActiveRecord.
• Implement RESTful development patterns and clean URLs.
• Create a user authentication system.
• Use object oriented concepts like inheritance and polymorphism.
• Build a comprehensive automated testing suite for your application.
• Add plugins to easily enhance your application's functionality.
• Use migrations to manage your database schema without data loss.
• Achieve maximum code reuse with filters and helper functions.
• Debug your application using the ruby_debug client.
• Analyze your application's performance using the Rails logging infrastructure.
• Benchmark your application to determine performance bottlenecks.
• And a whole lot more

ActionScript 3.0 Design Patterns: Object Oriented Programming Techniques (Adobe Developer Library)

William Sanders, Chandima Cumaranatunge

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Customer Reviews:
Total reviews: 10 Average rating: 4.0 of 5

Editorial Review:

Now that ActionScript is reengineered from top to bottom as a true object-oriented programming (OOP) language, reusable design patterns are an ideal way to solve common problems in Flash and Flex applications. If you're an experienced Flash or Flex developer ready to tackle sophisticated programming techniques with ActionScript 3.0, this hands-on introduction to design patterns is the book you need.

ActionScript 3.0 Design Patterns takes you step by step through the process, first by explaining how design patterns provide a clear road map for structuring code that actually makes OOP languages easier to learn and use. You then learn about various types of design patterns and construct small abstract examples before trying your hand at building full-fledged working applications outlined in the book. Topics in ActionScript 3.0 Design Patterns include:

• Key features of ActionScript 3.0 and why it became an OOP language
• OOP characteristics, such as classes, abstraction, inheritance, and polymorphism
• The benefits of using design patterns
• Creational patterns, including Factory and Singleton patterns
• Structural patterns, including Decorator, Adapter, and Composite patterns
• Behavioral patterns, including Command, Observer, Strategy, and State patterns
• Multiple design patterns, including Model-View-Controller and Symmetric Proxy designs

During the course of the book, you'll work with examples of increasing complexity, such as an e-business application with service options that users can select, an interface for selecting a class of products and individual products in each class, an action game application, a video record and playback application, and many more. Whether you're coming to Flash and Flex from Java or C++, or have experience with ActionScript 2.0, ActionScript 3.0 Design Patterns will have you constructing truly elegant solutions for your Flash and Flex applications in no time.

ASP.NET 3.5 For Dummies (For Dummies (Computer/Tech))

Ken Cox

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Total reviews: 5 Average rating: 4.5 of 5

Editorial Review:

Did you volunteer to create a Web site for the softball team? Is it time to take your small business to the next level and let your customers shop online? Well, you can relax! ASP.NET 3.5 makes creating a dynamic site faster and cleaner than ever before, and ASP.NET 3.5 For Dummies makes it easier.

First, you’ll get an introduction to all the tools and terminology you need to understand ASP.NET. If you’ve used earlier versions of ASP.NET and Visual Web Developer, you can probably skip that part and jump right into what’s new in 3.5. You'll make friends with LINQ and SQL, create sites in Visual Web Developer 2008 Express, and much more. Before you know it, you’ll discover how to:

• Integrate data, track shopping cart contents, and whisk away bugs
• Create user interfaces with easy navigation
• Use the ListView control for sophisticated formatting
• Write LINQ queries
• Add a table to a database
• Create an event handler
• Take advantage of the drag 'n' drop feature that lets you write less code
• Put all the features to work to develop dynamic Web applications

The softball team is going to love that Web site, and your customers might enjoy shopping on your site so much that you’ll have to expand your business to fill all the orders! We can’t promise that, of course, but we’re pretty sure that ASP.NET 3.5 For Dummies will make creating Web sites easier and a lot more fun.

Googling Security: How Much Does Google Know About You?

Greg Conti

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Total reviews: 5 Average rating: 4.0 of 5

Editorial Review:

What Does Google Know about You? And Who Are They Telling?

When you use Google’s “free” services, you pay, big time–with personal information about yourself. Google is making a fortune on what it knows about you…and you may be shocked by just how much Google does know. Googling Security is the first book to reveal how Google’s vast information stockpiles could be used against you or your business–and what you can do to protect yourself.

Unlike other books on Google hacking, this book covers information you disclose when using all of Google’s top applications, not just what savvy users can retrieve via Google’s search results. West Point computer science professor Greg Conti reveals the privacy implications of Gmail, Google Maps, Google Talk, Google Groups, Google Alerts, Google’s new mobile applications, and more. Drawing on his own advanced security research, Conti shows how Google’s databases can be used by others with bad intent, even if Google succeeds in its pledge of “don’t be evil.”

• Uncover the trail of informational “bread crumbs” you leave when you use Google search
• How Gmail could be used to track your personal network of friends, family, and acquaintances
• How Google’s map and location tools could disclose the locations of your home, employer, family and friends, travel plans, and intentions
• How the information stockpiles of Google and other online companies may be spilled, lost, taken, shared, or subpoenaed and later used for identity theft or even blackmail
• How the Google AdSense and DoubleClick advertising services could track you around the Web
• How to systematically reduce the personal information you expose or give away

This book is a wake-up call and a “how-to” self-defense manual: an indispensable resource for everyone, from private citizens to security professionals, who relies on Google.

Preface xiii

Acknowledgments xix

About the Author xxi

Chapter 1: Googling 1

Chapter 2: Information Flows and Leakage 31

Chapter 3: Footprints, Fingerprints, and Connections 59

Chapter 4: Search 97

Chapter 5: Communications 139

Chapter 6: Mapping, Directions, and Imagery 177

Chapter 7: Advertising and Embedded Content 205

Chapter 8: Googlebot 239

Chapter 9: Countermeasures 259

Chapter 10: Conclusions and a Look to the Future 299

Index 317

RESTful .NET: Build and Consume RESTful Web Services with .NET 3.5

Jon Flanders

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Editorial Review:

RESTful .NET is the first book that teaches Windows developers to build RESTful web services using the latest Microsoft tools. Written by Windows Communication Foundation (WFe expert Jon Flanders, this hands-on tutorial demonstrates how you can use WCF and other components of the .NET 3.5 Framework to build, deploy and use REST-based web services in a variety of application scenarios. RESTful architecture offers a simpler approach to building web services than SOAP, SOA, and the cumbersome WS-* stack. And WCF has proven to be a flexible technology for building distributed systems not necessarily tied to WS-* standards. RESTful .NET provides you with a complete guide to the WCF REST programming model for building web services consumed either by machines or humans. You'll learn how to: Program Read-Only (GET) services Program READ/WRITE services Host REST services Program REST feeds Program AJAX REST clients Secure REST endpoints Use workflow to deliver REST services Consume RESTful XML services using WCF Work with HTTP Work with ADO.NET Data Services (Astoria)

RESTful .NET introduces you to the ideas of REST and RESTful architecture, and includes a detailed discussion of how the Web/REST model plugs into the WCF architecture. If you develop with .NET, it's time to jump on the RESTful bandwagon. This book explains how. "While REST is simple, WCF is not. To really understand and exploit this part of WCF requires a knowledgeable and experienced guide. I don't know anybody who's better suited for this role than Jon Flanders. ...Jon is first-rate at explaining complicated things. This book is the best introduction I've seen to creating and using these services with WCF." --David Chappell, Chappell & Associates

How to Write and Publish Your Own eBook in as Little as 7 Days

Jim Edwards, Joe Vitale

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Customer Reviews:
Total reviews: 20 Average rating: 3.5 of 5

publish your own ebook in one hour! 1 out of 5 stars.
45 of 45 people found this review helpful.

Here is the secret of "How to Write and Publish Your Own eBook in as Little as 7 Days" in one sentence: Slop SPAM togeather as a PDF and upload it to a web page!
Why does Joe Vitale say it takes soo long? Does he type with one finger? If he does - I'm Twice as good a writer!

a waste of time and money 1 out of 5 stars.
34 of 37 people found this review helpful.

Here is a bunch of sales pitchs for Joe Vitale books and stuff, and no real value when it comes to publishing your own book. You will learn more from the instructions for the software you use to write documents than you can learn from this book. This book is a total waste of time and money.

should be called "Create eTrash in 7 days" 1 out of 5 stars.
33 of 35 people found this review helpful.

Creating eTrash is not something we should be encouraging. As far as creating books with word-processors like Adobe or Word, this book is a waste of time and money.

Editorial Review:

How to write and publish your own OUTRAGEOUSLY Profitable eBook in as little as 7 days even if you can't write, can't type and failed high school English class! Discover the secrets to having your own, outrageously profitable ebook written and published as quickly as ... only 7 days from today!