Internet Books - Page 2

Internet Riches: The Simple Money-Making Secrets of Online Millionaires

Scott Fox

Amazon Price: $12.21 List Price: $17.95 Usually ships in 24 hours By: amacom Amazon Marketplace: 42 new & used starting at $7.93

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Subjects -> Business & Investing -> Industries & Professions -> E-commerce -> General
Subjects -> Business & Investing -> Industries & Professions -> E-commerce -> General AAS
Subjects -> Business & Investing -> Industries & Professions -> High-Tech

Customer Reviews:
Total reviews: 92 Average rating: 4.5 of 5

At last I have found what I needed 5 out of 5 stars.
2 of 4 people found this review helpful.

At last I found what I needed to learn. Clear structure of all the actions you have to undertake to get started and build your own e-business.

Not As Bad As I Feared 3 out of 5 stars.
2 of 4 people found this review helpful.

Absolute beginners who know nothing about the Internet and/or business will probably find this book useful, though not necessarily more useful than many free online resources. Fox clearly doesn't know much about the technical aspects of the Internet, but nothing he says is so terribly wrong that it will make a difference. Likewise, the general business information is cursory, and adds nothing to free information available online from the SBA and other groups, but it's accurate as far as it goes.

Fox makes a few points that are quite sound: you don't have to know a lot about technology or business to get started selling stuff online; it's better to get started quickly and learn as you go than to develop a perfect business plan that never gets executed; and overspending at the beginning is a bigger danger than being undercapitalized.

It doesn't take an entire book to reveal these "secrets"; nor is Fox a particularly compelling writer. But not being horribly wrong is actually better than average for a "get rich on the Internet" book. I also appreciated that he didn't advocate spamming or deceptive SEO practices, though he could have done his readers (and, thereby, the rest of the world) a service by covering these issues in more detail. His discussion of copyright could also be both improved and expanded.

While I don't necessarily recommend this book, I don't know of a better one to recommend for an absolute beginner who thinks they might want to get rich online. For general background on starting a small business, I would recommend the classic Small Time Business Operator, 10th Edition: How to Start Your Own Business, Keep Your Books, Pay Your Taxes & Stay Out of Trouble (Small Time Operator).

Editorial Review:

In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with 'mom and pop' entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. "Internet Riches" also features an action plan for brainstorming new business ideas, and exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and inspiring interviews, it's the most powerful book ever on starting and enjoying a million-dollar online business!

Search Engine Optimization For Dummies (For Dummies (Computer/Tech))

Peter Kent

Amazon Price: $19.79 List Price: $29.99 Usually ships in 24 hours By: For Dummies Amazon Marketplace: 45 new & used starting at $16.46

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Subjects -> Computers & Internet -> Home Computing -> Internet -> Online Searching
Subjects -> Computers & Internet -> Home Computing -> Internet -> General AAS
Subjects -> Computers & Internet -> Software -> Introductory Guides

Customer Reviews:
Total reviews: 115 Average rating: 4.5 of 5

Editorial Review:

Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.

This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:

• Plan a search engine strategy
• Build pages that offer visibility
• Make your site rank high with the most important search engines
• Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
• Use Google universal search, image search optimization, XML sitemaps, and more
• Choose the right keywords
• Track and measure your results
• Increase your exposure with shopping directories and retailers
• Boost your position with popular links and social networking sites
• Use pay-per-click in ways that get the most bang for your advertising buck

Search Engine Optimization For Dummies, 3^rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!

Flatland (Webster's English Thesaurus Edition)

Edwin A. Abbott

Amazon Price: $18.95 List Price: $18.95 Usually ships in 24 hours By: ICON Group International, Inc.

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Subjects -> Computers & Internet -> Home Computing -> Internet -> Internet & Education

Customer Reviews:
Total reviews: 160 Average rating: 4.5 of 5

Editorial Review:

Designed for school districts, educators, and students seeking to maximize performance on standardized tests, Webster's paperbacks take advantage of the fact that classics are frequently assigned readings in English courses. By using a running thesaurus at the bottom of each page, this edition of Flatland by Edwin A. Abbott was edited for students who are actively building their vocabularies in anticipation of taking PSAT¿, SAT¿, AP¿ (Advanced Placement¿), GRE¿, LSAT¿, GMAT¿ or similar examinations.
PSAT¿ is a registered trademark of the College Entrance Examination Board and the National Merit Scholarship Corporation neither of which sponsors or endorses this book; SAT¿ is a registered trademark of the College Board which neither sponsors nor endorses this book; GRE¿, AP¿ and Advanced Placement¿ are registered trademarks of the Educational Testing Service which neither sponsors nor endorses this book, GMAT¿ is a registered trademark of the Graduate Management Admissions Council which is neither affiliated with this book nor endorses this book, LSAT¿ is a registered trademark of the Law School Admissions Council which neither sponsors nor endorses this product. All rights reserved.

eBay for Dummies

Marsha Collier

By: Wiley Publishing, Inc. Amazon Marketplace: 41 new & used starting at $0.48

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Subjects -> Business & Investing -> Industries & Professions -> Retailing
Subjects -> Business & Investing -> Reference -> Shopping & Commerce
Subjects -> Business & Investing -> General

Customer Reviews:
Total reviews: 75 Average rating: 4.5 of 5

eBay book vs. the tutorial on eBay 3 out of 5 stars.
2 of 2 people found this review helpful.

The book does exactly what I expected it to do. Had I reviewed the tutorial already on eBay having to do with selling, I might have tried to work with it rather than buying a book.
Since some of the items I expect to offer on eBay are expensive (over $100) I wanted to be sure they were presented properly in order to draw a decent group of bidders. For me the book was a worthwhile investment.

Great resource! 5 out of 5 stars.
0 of 2 people found this review helpful.

I was a complete novice at selling on eBay, but thanks to this book I have completed three transactions! I did not have a single question that was not answered in this book. I highly recommend this as a resource for new (and not so new) eBayers!

Warning about ebay!!!!! 4 out of 5 stars.
0 of 5 people found this review helpful.

Warning about ebay!!! I try to avoid credit cards so I can prevent massive debt, so I tried using ebay and paying everything with personal checks. The sellers grew very impatient or didn't report having received my payment and soon I had too many nonpayment strikes and my account was blocked within a month or two. To fix it, I had to mail my proof of payments into ebay, but that is way too much hassle and no guarantee that it wouldn't happen again next time! I wouldn't trust a company that can't tell the difference between a fake J.K. Rowling autograph and a real one!

AdWords For Dummies (For Dummies (Computer/Tech))

Howie Jacobson

Amazon Price: $16.49 List Price: $24.99 Usually ships in 24 hours By: For Dummies Amazon Marketplace: 44 new & used starting at $13.81

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Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General AAS
Subjects -> Business & Investing -> General

Customer Reviews:
Total reviews: 57 Average rating: 5.0 of 5

Howie Overdelivers 5 out of 5 stars.
0 of 0 people found this review helpful.

This book is so much more than just adwords. It delivers on adwords but it is really the best book on intenet marketing that I have seen anywhere. I almost always have it open on my desktop and refer to it on a daily basis.

Editorial Review:

• AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
• This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
• Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
• Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

Microsoft® .NET: Architecting Applications for the Enterprise (PRO-Developer)

Dino Esposito, Andrea Saltarello

Amazon Price: $28.18 List Price: $39.99 Usually ships in 24 hours By: Microsoft Press Amazon Marketplace: 26 new & used starting at $20.98

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Subjects -> Computers & Internet -> Microsoft -> Development -> .NET
Subjects -> Computers & Internet -> Programming -> Software Design, Testing & Engineering -> Software Development

Customer Reviews:
Total reviews: 1 Average rating: 5.0 of 5

Editorial Review:

To deliver the right solutions for increasingly complex enterprise and user requirements, you need vision. You need guidance. You need to apply the patterns and practices that by design create explicit outcomes for often-implicit challenges. In this book, you ll take a structured, realistic approach to resolving software complexity that places architectural integrity at its core. The authors share their extensive, real-world experience with enterprise and service-oriented development to illuminate the patterns, principles, and techniques for producing more-effective solutions, including the modeling techniques that ensure your architecture fully and explicitly addresses user requirements. They deftly cover essential concepts (UML, design patterns), the core system (business, services, data access, and presentation layers), and specific tools, including Microsoft .NET Framework and Microsoft Visual Studio(r) and they provide code samples and expert insights you can apply right away to your own .NET-based enterprise solutions.

Advanced Web Metrics with Google Analytics

Brian Clifton

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Subjects -> Computers & Internet -> Business & Culture -> Web Marketing
Subjects -> Computers & Internet -> Databases -> Data Mining

Customer Reviews:
Total reviews: 14 Average rating: 5.0 of 5

How to find the needle in the haystack 4 out of 5 stars.
2 of 3 people found this review helpful.

This is the long overdue "how to" guide for Google Analytics. You can get started tracking your web traffic without this book, to be sure. But, this book goes beyond the help section provided on the Google Analytics site. If you're trying to understand the web traffic on your site, try using Google Analytics. It's easy and free. This book will help you along. While the title describes the book as Advanced, it's not really that technical. Even the most technical sections are pretty easy to get through.

Editorial Review:

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

Social Media Marketing: An Hour a Day

Dave Evans

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Subjects -> Computers & Internet -> Home Computing -> Internet -> General AAS

Customer Reviews:
Total reviews: 3 Average rating: 5.0 of 5

Tap into the power of the Social Web through connected networks and consumer-oriented media by writing and implementing a plan! 5 out of 5 stars.
4 of 5 people found this review helpful.

I loved this book. Over the past year or so I have read quite a number of tomes regarding social media and social media marketing, but none until this one have been written in a planner or workbook format. This one is well written, well organized, and full of content. It has 14 chapters split into the following four parts or sections:

I. The Foundation of Social Media
II. Month 1: Prepare for Social Marketing
III. Month 2: Social Media Channels
IV. Month 3: Complete Your Plan

Two books similar to this one on how to put together a business plan are: "16 Weeks to Your Dream Business" (ISBN: 9780071588362, and "Self Employment: From Dream to Reality" (ISBN: 1563709228). And a book similar to this one on how to put together a fundraising plan is: "The Fundraising Planner" (ISBN: 0787944351). The instant book being reviewed touches on the marketing issues of social media, and then devises a systematic approach to putting together a social media marketing plan customized to your small business.

Each of the 14 chapters ended with a summary section. I found it very easy to cruise through this book by first reading the summary sections and then tackling the rest of the book after having a pretty good idea of what was being covered.

After reading this book you will have devised a social media marketing plan that addresses (1) platform, (2) content, and (3) interaction. You will have decided whether to use Technorati, MySpace, Socialvibe, Flickr, Facebook, Friendster, Linkedin, and/or YouTube. Technorati is the tunnel through which to learn more about the blog or blogs you will create.

So if you want to tap into the power of the Social Web through connected networks and consumer-oriented media, then I recommend this book as one of the tomes you seek out and read in order to build your company's social media marketing plan. 5 stars!

PS. Take a look at the Search Inside feature at Amazon for this book. There you can access the book's Table of Contents and see exactly what is covered.

Editorial Review:

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

CSS: The Missing Manual

David McFarland

Amazon Price: $23.09 List Price: $34.99 Usually ships in 24 hours By: Pogue Press Amazon Marketplace: 56 new & used starting at $17.00

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Subjects -> Computers & Internet -> Graphic Design -> General
Subjects -> Computers & Internet -> Graphic Design -> General AAS

Customer Reviews:
Total reviews: 63 Average rating: 4.5 of 5

Editorial Review:

Web site design has grown up. Unlike the old days, when designers cobbled together chunky HTML, bandwidth-hogging graphics, and a prayer to make their sites look good, Cascading Style Sheets (CSS) now lets your inner designer come out and play. But CSS isn't just a tool to pretty up your site; it's a reliable method for handling all kinds of presentation--from fonts and colors to page layout. "CSS: The Missing Manual" clearly explains this powerful design language and how you can use it to build sparklingly new Web sites or refurbish old sites that are ready for an upgrade.

Like their counterparts in print page-layout programs, style sheets allow designers to apply typographic styles, graphic enhancements, and precise layout instructions to elements on a Web page. Unfortunately, due to CSS's complexity and the many challenges of building pages that work in all Web browsers, most Web authors treat CSS as a kind of window-dressing to spruce up the appearance of their sites. Integrating CSS with a site's underlying HTML is hard work, and often frustratingly complicated. As a result many of the most powerful features of CSS are left untapped. With this book, beginners and Web-building veterans alike can learn how to navigate the ins-and-outs of CSS and take complete control over their Web pages' appearance.

Author David McFarland (the bestselling author of O'Reilly's "Dreamweaver: The Missing Manual") combines crystal-clear explanations, real-world examples, a dash of humor, and dozens of step-by-step tutorials to show you ways to design sites with CSS that work consistently across browsers. You'll learn how to: Create HTML that's simpler, uses less code, is search-engine friendly, and works well with CSS Style text by changing fonts, colors, font sizes, and adding borders Turn simple HTML links into complex and attractive navigation bars-complete with CSS-only rollover effects that add interactivity to your Web pages Style images to create effective photo galleries and special effects like CSS-based drop shadows Make HTML forms look great without a lot of messy HTML Overcome the most hair-pulling browser bugs so your Web pages work consistently from browser to browser Create complex layouts using CSS, including multi-column designs that don't require using old techniques like HTML tables Style Web pages for printing

Unlike competing books, this Missing Manual doesn't assume that everyone in the world only surfs the Web with Microsoft's Internet Explorer; our book provides support for all major Web browsers and is one of the first books to thoroughly document the newly expanded CSS support in IE7, currently in beta release.

Want to learn how to turn humdrum Web sites into destinations that will capture viewers and keep them longer? Pick up "CSS: The Missing Manual" and learn the real magic of this tool.

Hacking: The Art of Exploitation

Jon Erickson

Amazon Price: $34.03 List Price: $39.95 Usually ships in 24 hours By: No Starch Press Amazon Marketplace: 34 new & used starting at $14.86

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Subjects -> Computers & Internet -> Business & Culture -> Hacking
Subjects -> Computers & Internet -> Business & Culture -> Privacy

Customer Reviews:
Total reviews: 51 Average rating: 4.5 of 5

Excellent 5 out of 5 stars.
1 of 1 people found this review helpful.

Hacking, 2nd edition features an extensive overview of C and x86 Assembly, Linux, and slowly steps through major functions of GDB. It's a bad idea to read this book without a Linux distro at hand, but thankfully one is included.

I'd buy this again in a heartbeat.

One of the best technical books I have ever read. 5 out of 5 stars.
1 of 1 people found this review helpful.

One of the best technical books I have ever read. Starts simple and ramps up very fast building on material already presented.

Goes in detail in showing many different "low level" exploitation techniques. I.e. buffer overflow, format string abuse, etc.

Get your hands dirty 5 out of 5 stars.
0 of 0 people found this review helpful.

This is an excellent book about hacking. Includes a very well written introduction to the C programming language. The book contains very useful chapters on Networking and on Cryptology with lots of hand-on examples. I highly recommend it if you want to learn hacking techniques presented in a systematic way. Buy this book.

Editorial Review:

Emphasizing a true understanding of the techniques as opposed to just breaking the rules, the author helps readers determine which areas are prone to attack and why. Unlike other so-called hacking guides, this book does not gloss over technical details, and includes detailed sections on stack-based overflows, heap based overflows, format string exploits, return-into-libc, shellcode, and cryptographic attacks on 802.11b.