Internet Books - Page 6

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time

Maria Veloso

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Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General AAS

Customer Reviews:
Total reviews: 63 Average rating: 4.5 of 5

Editorial Review:

In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.

Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:

* write sizzling and irresistible Web copy, e-mails, and marketing communications * quickly turn lackluster sites into "perpetual money machines" * use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy * avoid the top three blunders that can wipe out your sales * convert up to 50% of online prospects into paying customers * and more!

Blogs, Wikis, Podcasts, and Other Powerful Web Tools for Classrooms

Will Richardson

Amazon Price: $50.36 List Price: $62.95 Usually ships in 24 hours By: Corwin Press Amazon Marketplace: 16 new & used starting at $50.36

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Customer Reviews:
Total reviews: 33 Average rating: 4.5 of 5

Editorial Review:

"Hits the nail on the head by emphasizing how technology can be used in ways that go beyond one-on-one student use with software programs and teachers' use of PowerPoint for presentations. The book emphasizes the collaborative work and learning that can occur when educators take advantage of all that the Internet has to offer."
-Erica Boling, Assistant Professor of Literacy Education
Rutgers, The State University of New Jersey

Use the Web to help students learn more, create more, and communicate more effectively!

Technology impacts every facet of students' lives and plays a significant role in how students receive and process information. The second edition of Blogs, Wikis, Podcasts, and Other Powerful Web Tools for Classrooms shows educators at all levels and disciplines how to tap into the potential of digital tools for creating relevant, interactive learning experiences in the classroom.

With updated research on Web technology, a critical section on Internet safety, and a new emphasis on information literacy with related links, this resource equips teachers with:

• Definitions, explanations, and how-to's for using technology to enhance learning
• Applications for blogs, wikis, podcasts, Real Simple Syndication (RSS) feeds, aggregators, social bookmarking, and online photo galleries
• Real-world examples from K–12 teachers around the world

When teachers expand their knowledge of Web tools to build 21st-century learning skills, they can effectively prepare students for future success.

(20080513)

Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online

Warren Whitlock, Deborah Micek

Amazon Price: $12.90 List Price: $18.97 Usually ships in 24 hours By: Xeno Press Amazon Marketplace: 16 new & used starting at $12.32

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Subjects -> Business & Investing -> Marketing & Sales -> Public Relations

Customer Reviews:
Total reviews: 12 Average rating: 5.0 of 5

Excellent Guide for Using Twitter to Build Business Relationships 5 out of 5 stars.
2 of 3 people found this review helpful.

Like a lot of people, I initially viewed Twitter as a time-waster. Why would I want to hear about someone's order at the local coffee house or hear announcements about what flight they were about to board. Fortunately, I stuck around because Twitter now plays a BIG role in my business. Although I've been on Twitter for a while, I discovered some excellent strategies in Twitter Revolution; strategies for beginners as well as advanced users. The authors include good information on how to get setup, how to get followers and how to brand yourself on Twitter. They also cover many useful apps for using Twitter on your computer or cell phone. I definitely recommend this book for anyone that wants to create profitable relationships on Twitter.

Editorial Review:

NO RULES

The revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power.

Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace.

Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time.

This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now.

Join us on Twitter!

Learning Flex 3: Getting up to Speed with Rich Internet Applications (Adobe Developer Library)

Alaric Cole

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Customer Reviews:
Total reviews: 16 Average rating: 4.5 of 5

Editorial Review:

How soon can you learn Adobe Flex 3? With this book's unique hands-on approach, you will be able to tinker with examples right away, and create your own Rich Internet Applications with Flex within the first few chapters. As you progress, you learn how to build a layout, add interactivity, work with data, and deploy your applications to either the Web or the desktop.

Learning Flex 3 offers step-by-step instructions that are clear and concise, along with tips and tricks that author Alaric Cole has gathered after years of using Flex and teaching it to fellow developers at Yahoo! You'll understand how Flex works, how to use the MXML markup language and work with ActionScript, how to deploy RIAs to the desktop using Adobe AIR, and much more.

Whether you're a beginner, or an experienced web developer coming to Flex from another platform, Learning Flex 3 is the ideal way to learn how to:

• Set up your environment with FlexBuilder and Eclipse
• Create a new Flex project
• Use the different design views in Flex
• Write code with MXML
• Lay out your Flex application
• Embed images and graphics
• Build a user interface
• Add interactivity with ActionScript
• Handle user input
• Move, display, and collect data
• Add custom components with MXML
• Add sound effects, filters, and transitions
• Style your applications with CSS, skins, and themes
• Deploy applications to the Web, or to the desktop using Adobe AIR

Also included are brief explanations of objects, classes, components, properties, methods, types, and other Flex attributes. You will find that Learning Flex 3 is not only the most complete tutorial for Flex, it's also the quickest way to get going with the latest version of this powerful framework.

Taking Your iPod touch to the Max (Technology in Action)

Erica Sadun

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Subjects -> Computers & Internet -> Digital Music -> iPods
Subjects -> Computers & Internet -> Digital Music -> iTunes

Customer Reviews:
Total reviews: 7 Average rating: 3.5 of 5

Editorial Review:

Fast and fun to read, Taking Your iPod touch to the Max gives you all the tips and techniques you could ever think of to make the most of your Apple iPod touch. Erica Sadun is an expert at hacking devices to discover undocumented tricks, and this book reveals everything and more about the functionality of the iPod Touch. But before that, Sadun will give you the best, most efficient, and fun–to–read introduction to the basics of using the iPod touch that you will ever find.

What you’ll learn

• iPod touch basics
• E–mail using iCal
• Surfing the Web with iPod Touch using Safari
• Expanding the main menu using third–party software
• Using iTunes, games, iBooks, etc.
• Connecting to the TV and ripping DVDs
• Hacking OS X Leopard to run apps on the iPod touch
• Getting contract–free VOIP
• Saving on accessories and what you really need.

Who is this book for?

Anyone who has an iPod touch and wants to get more out of it, learn how to connect to other devices, or tinker with it.

Maven: The Definitive Guide

Sonatype Company

Amazon Price: $23.09 List Price: $34.99 Usually ships in 24 hours By: O'Reilly Media, Inc. Amazon Marketplace: 43 new & used starting at $21.17

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Subjects -> Computers & Internet -> Programming -> Java -> General

Customer Reviews:
Total reviews: 2 Average rating: 3.5 of 5

Editorial Review:

For too long, developers have worked on disorganized application projects, where every part seemed to have its own build system, and no common repository existed for information about the state of the project. Now there's help. The long-awaited official documentation to Maven is here. Written by Maven creator Jason Van Zyl and his team at Sonatype, Maven: The Definitive Guide clearly explains how this tool can bring order to your software development projects. Maven is largely replacing Ant as the build tool of choice for large open source Java projects because, unlike Ant, Maven is also a project management tool that can run reports, generate a project website, and facilitate communication among members of a working team. To use Maven, everything you need to know is in this guide. The first part demonstrates the tool's capabilities through the development, from ideation to deployment, of several sample applications -- a simple software development project, a simple web application, a multi-module project, and a multi-module enterprise project. The second part offers a complete reference guide that includes: The POM and Project Relationships The Build Lifecycle Plugins Project website generation Advanced site generation Reporting Properties Build Profiles The Maven Repository Team Collaboration Writing Plugins IDEs such as Eclipse, IntelliJ, ands NetBeans Using and creating assemblies Developing with Maven Archetypes

Several sources for Maven have appeared online for some time, but nothing served as an introduction and comprehensive reference guide to this tool -- until now. Maven: The Definitive Guide is the ideal book to help you manage development projects for software, webapplications, and enterprise applications. And it comes straight from the source.

Programming Flex 3: The Comprehensive Guide to Creating Rich Internet Applications with Adobe Flex (Programming)

Chafic Kazoun, Joey Lott

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Customer Reviews:
Total reviews: 3 Average rating: 4.5 of 5

Editorial Review:

If you want to try your hand at developing rich Internet applications with Adobe's Flex 3, and already have experience with frameworks such as .NET or Java, this is the ideal book to get you started. Programming Flex 3 gives you a solid understanding of Flex 3's core concepts, and valuable insight into how, why, and when to use specific Flex features. Numerous examples and sample code demonstrate ways to build complete, functional applications for the Web, using the free Flex SDK, and RIAs for the desktop, using Adobe AIR. This book is an excellent companion to Adobe's Flex 3 reference documentation. With this book, you will:

Learn the underlying details of the Flex framework Program with MXML and ActionScript Arrange the layout and deal with UI components Work with media Manage state for applications and components Use transitions and effects Debug your Flex applications Create custom components Embed Flex applications in web browsers Build AIR applications for the desktop

Flex 3 will put you at the forefront of the RIA revolution on both the Web and the desktop. Programming Flex 3 will help you get the most from this amazing and sophisticated technology.

The Usborne Internet-Linked Encyclopedia Of World History

Jane Bingham, Fiona Chandler, Sam Taplin, Jane Chisholm

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Customer Reviews:
Total reviews: 21 Average rating: 4.5 of 5

I use this as the spine of my homeschool history classes 4 out of 5 stars.
5 of 5 people found this review helpful.

I teach history classes for homeschool junior high students and use this book as the spine of our program. The paperback's font is way too small-- I recommend the hardcover.

The book is divided into 4 sections: prehistoric, ancient, medieval, and modern. The Ancient and Medieval sections are available as stand-alone volumes from Usborne. But, you have to purchase this thick encyclopedia if you want the first and fourth sections. For my kids, we purchased the large hardcover and had our local Kinkos slice the spine off the book and spiral-bind the four sections into 4 different books that were much smaller and more manageable.

I give it only 4 stars. It's the best history encyclopedia available, but I hope something better will someday be available.

PROS: great review of ancient and medieval history, great illustrations, good readability. Internet links are fun and easier than googling.

CONS: Insufficient coverage of 20th century and *WAY* too much time spent on prehistoric life. I'm not anti-evolution (I haven't yet made my decision on this topic). I simply feel the the information would be better suited to an earth science book rather than a history book. It's simply a waste of money for parents to pay for 1/4 of a book not even used in the majority of history studies. I suppose Usborne wrote the book from the perspective of "Earth's History" rather than the history of just humans on the earth.

Editorial Review:

Combining text with photographs and illustrations, this book provides children with a global view of history, from the creation of the Earth to the beginning of the 21st century. It also includes hundreds of web site addresses for further research. It features easy access to Web sites and free downloadable pictures and maps with test covering events from the Big Bang to the dawn of the 21st century.

Head First JavaScript (Head First)

Michael Morrison

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Customer Reviews:
Total reviews: 32 Average rating: 4.0 of 5

Editorial Review:

So you're ready to make the leap from writing HTML and CSS web pages to creating dynamic web applications. You want to take your web skills to the next level. And you're finally ready to add "programmer" to the resume. It sounds like you're ready to learn the Web's hottest programming language: JavaScript. Head First JavaScript is your ticket to going beyond copying and pasting the code from someone else's web site, and writing your own interactive web pages.

With Head First JavaScript, you learn:

• The basics of programming, from variables to types to looping
• How the web browser runs your code, and how you can talk to the browser with your code
• Why you'll never have to worry about casting, overloading, or polymorphism when you're writing JavaScript code
• How to use the Document Object Model to change your web pages without making your users click buttons

If you've ever read a Head First book, you know what to expect -- a visually rich format designed for the way your brain works. Head First JavaScript is no exception. It starts where HTML and CSS leave off, and takes you through your first program into more complex programming concepts -- like working directly with the web browser's object model and writing code that works on all modern browsers.

Don't be intimidated if you've never written a line of code before! In typical Head First style, Head First JavaScript doesn't skip steps, and we're not interested in having you cut and paste code. You'll learn JavaScript, understand it, and have a blast along the way. So get ready... dynamic and exciting web pages are just pages away.

Enterprise Integration Patterns: Designing, Building, and Deploying Messaging Solutions (Addison-Wesley Signature Series)

Gregor Hohpe, Bobby Woolf

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Total reviews: 35 Average rating: 4.5 of 5

Editorial Review:

*Would you like to use a consistent visual notation for drawing integration solutions? Look inside the front cover. *Do you want to harness the power of asynchronous systems without getting caught in the pitfalls? See "Thinking Asynchronously" in the Introduction. *Do you want to know which style of application integration is best for your purposes? See Chapter 2, Integration Styles. *Do you want to learn techniques for processing messages concurrently? See Chapter 10, Competing Consumers and Message Dispatcher. *Do you want to learn how you can track asynchronous messages as they flow across distributed systems? See Chapter 11, Message History and Message Store. *Do you want to understand how a system designed using integration patterns can be implemented using Java Web services, .NET message queuing, and a TIBCO-based publish-subscribe architecture? See Chapter 9, Interlude: Composed Messaging. Utilizing years of practical experience, seasoned experts Gregor Hohpe and Bobby Woolf show how asynchronous messaging has proven to be the best strategy for enterprise integration success. However, building and deploying messaging solutions presents a number of problems for developers.Enterprise Integration Patterns provides an invaluable catalog of sixty-five patterns, with real-world solutions that demonstrate the formidable of messaging and help you to design effective messaging solutions for your enterprise. The authors also include examples covering a variety of different integration technologies, such as JMS, MSMQ, TIBCO ActiveEnterprise, Microsoft BizTalk, SOAP, and XSL. A case study describing a bond trading system illustrates the patterns in practice, and the book offers a look at emerging standards, as well as insights into what the future of enterprise integration might hold. This book provides a consistent vocabulary and visual notation framework to describe large-scale integration solutions across many technologies. It also explores in detail the advantages and limitations of asynchronous messaging architectures. The authors present practical advice on designing code that connects an application to a messaging system, and provide extensive information to help you determine when to send a message, how to route it to the proper destination, and how to monitor the health of a messaging system.If you want to know how to manage, monitor, and maintain a messaging system once it is in use, get this book. 0321200683B09122003