Frank
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Subjects -> Business & Investing -> General
Subjects -> Business & Investing -> General AAS
Subjects -> Nonfiction -> Education -> Reference -> General
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Total reviews: 30
Average rating: 4.0 of 5
Gets to the Point 3 out of 5 stars.
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This is an appropriately short book as the author espouses choosing words carefully and keeping your message brief. 30 seconds is all you need. In fact, he makes the point that it's typically all the listener can handle.
Frank breaks down the keys to creating an effective 30 second message as follows: Have a clear objective. Identify the individuals that can give you what you want. Decide on your approach.
Then he steps through the structure and components of the message: the hook, body, and close.
Finally, he leaves the reader with some tips: Use Imagery. Talk plainly (no business-ease). Personalize the message. Evoke emotion.
Of course, like anything else worth doing, it requires practice.
-- Nick McCormick, Author, Lead Well and Prosper: 15 Successful Strategies for Becoming a Good Manager
Editorial Review:
THE 30 SECOND MESSAGE CAN CHANGE YOUR LIFE. SOUND IMPOSSIBLE? BELIEVE IT. IT'S TRUE!You can get your point across in 30 seconds. Media research proves it. Television commercials capitalize on it. People are only able to give their full, undivided attention in 30 second "bites."
Milo Frank, former CBS television talent and casting head, who teaches communication skills to the top executives of such Fortune 500 companies as AT&T, IBM and Bank of America, shows you how easy it is to get your point across in 30 seconds -- and get what you want. Whether you are writing a letter or memo, making a speech, asking for a raise or promotion, making a point, or closing a sale, How To Get Your Point Across In 30 Seconds Or Less is an invaluable training tool for both business people and professionals. You will be amazed at your enhanced effectiveness when you discover how to use the 30 second message to get exactly what you want.