General Books

A Beginner's Guide to Day Trading Online (2nd edition)

Toni Turner

Amazon Price: $10.85 List Price: $15.95 Usually ships in 24 hours By: Adams Media Amazon Marketplace: 36 new & used starting at $9.79

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Customer Reviews:
Total reviews: 97 Average rating: 4.5 of 5

Excellent guide.. 4 out of 5 stars.
4 of 4 people found this review helpful.

I don't have time to write a long review about a book, and I assume neither do you to read it. So I keep it simple and to the point:

I have read several books about day trading and this is one of the best by far. It explains in detail what to do and not to do when you attempt to trade stocks as a beginner. It will stop you from losing money and save you a lot of headaches. Make sure to read it twice!!
This book is an excellent guide to anyone new to this field, even if you don't know the technical terms. It is not boring either... I wish it had been longer..

Read it!!

Editorial Review:

Day trading is highly profitableÑand highly tumultuous. Moreover, the financial markets have changed considerably in recent years. Expert author Toni Turner gives you the latest information on mastering the markets, including:

• Decimalization of stock prices
• New trading products such as E-minis and Exchange Traded Funds (ETFs)
• Precision entries and exits

The new breed of trader Written in an accessible, step-by-step manner, A BeginnerÕs Guide to Day Trading Online, 2nd Edition shows how to day trade stocks in todayÕs market.

Three Weeks to eBay Profits: Go from Beginner to Successful Seller in Less than a Month

Skip McGrath

Amazon Price: $10.17 List Price: $14.95 Usually ships in 24 hours By: Sterling Amazon Marketplace: 41 new & used starting at $8.77

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Subjects -> Business & Investing -> Small Business & Entrepreneurship -> Entrepreneurship

Customer Reviews:
Total reviews: 18 Average rating: 5.0 of 5

Editorial Review:

Over one million people list an item for sale on eBay every day—and 600,000 of these are professional full-time sellers. Now anyone with ambition and a dream can realize financial success on eBay. Whether readers are looking to be their own boss or launch a part-time business, eBay guru Skip McGrath walks them through a series of easy steps designed to generate income in less than a month. This practical guide reveals how to find products to sell, successfully compete in the crowded eBay marketplace, and optimize and grow one’s business. Three Weeks to eBay Profits offers instant answers to anyone who dreams of running this or her own business and realizing financial freedom.

Skip McGrath is currently a Gold Level Power Seller on eBay. He has written seven books on eBay selling, including The eBay Power Seller’s Manual and The Complete eBay Marketing System. His Web site, www.auction-sellers-resource.com, is one of the most visited eBay-related sites on the Net.

Internet Riches: The Simple Money-making Secrets of Online Millionaires

Scott Fox

Amazon Price: $14.96 List Price: $22.00 Usually ships in 24 hours By: AMACOM Amazon Marketplace: 54 new & used starting at $7.50

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Subjects -> Business & Investing -> Industries & Professions -> High-Tech

Customer Reviews:
Total reviews: 92 Average rating: 4.5 of 5

Editorial Review:

In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods for strik­ing it rich on the Net. Exclusive interviews with dozens of "mom and pop" entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Readers get:

An inspiring guide to e-business opportunities, including "instant e-businesses" that require no start-up capital or technical training * proven strategies for making money from home and turning hobbies into businesses * low cost web marketing and product tips * legal and financial advice * detailed vendor recommendations * years of expertise and experience in one easy-to-use book Internet Riches also offers an innovative action plan for brain­storming new business ideas, and fun exercises to help readers determine the best moves for their particular situa­tions. Filled with practical pointers and motivational inter­views, it's the most powerful guide ever to finding financial freedom online!

Q&A with Scott Fox, author of Internet Riches

A 2007 survey showed that nearly half of American workers aren't satisfied with their jobs. What do you feel is holding people back from going into business for themselves?

People give their hesitation lots of names but it basically boils down to fear. I wrote Internet Riches precisely to help people overcome these fears. Starting an e-business today is much easier, much cheaper, and requires much less technology expertise than most people realize.

Unfortunately fear of failure, fear of embarrassment, fear that the learning curve is too steep, fear that there will not be a payoff for their work, fear that they cannot afford to do it, fear that they won’t be able to live up to their own expectations or the needs of the business combine to keep many people from even trying. It’s sad but true that in an effort to be "rational", these fears often combine to create a self-image where a person can’t imagine themselves building a successful e-business.

The problem is that this fear is based on an outdated 20th century understanding of the risks required to start your own business. As thousands of my readers have found, if you update your assumptions to reflect the realities of how easy it is to start your own business in the Internet Age, the conclusions change dramatically and in your favor.

The facts are plain: online markets are continuing to grow explosively, the costs of the equipment and infrastructure have dropped dramatically, the flexibility of working from home on a part-time basis means that people don’t have to quit their full-time jobs to pursue online success, and the great upside available to people who own their own small businesses have all combined to completely change the risk/reward equation.

Based on your research and experience, what areas have the most potential for growth in the coming years?

I’d put these opportunities in 3 buckets: The first bucket is filled with the obvious growth opportunities such as international markets and the mobile web (By this I mean the evolution of e-commerce into mobile commerce on your handheld device). Continuing explosive growth in these markets offers major profit opportunities.

The second bucket is the mining of niche markets. Because the Internet lets people communicate more easily than was possible in the 20th century, we are seeing the rapid emergence of millions of micro communities based on niche interests. This means that almost any hobby or issue can be used as the basis for a community of like-minded individuals. And anywhere there is a community, there is a market for goods and services which solve the problems faced by that community. The Internet allows entrepreneurs greater ability to service these niche markets cost-effectively than ever was possible before the Internet.

The third area of opportunity is the hardest to quantify but the most explosive: This is where entrepreneurs find new and unexpected ways to exploit the efficiencies of the Web to create new products, services, and markets. When one of these ideas finds particular success, it can spread like wildfire across the web and create very profitable new businesses very quickly. The big success stories like Facebook are very well covered by the media but there are thousands of smaller, millionaire-making e-businesses emerging all the time.

The benefits of starting a niche company are many; work from home, mesh passions with profits, be your own boss, etc. However, what potential pitfalls do niche market businesses need to look out for?

Getting ahead of yourself is probably the most common trap that I see for entrepreneurs. Especially because so many "get rich quick" gurus promise unrealistic returns, entrepreneurs can get hurt by diving too deeply, too quickly into their new passion. So, although one of the best parts of starting a business is turning your own enthusiasm into a revenue generator, this enthusiasm can also blind you to possible flaws in your approach.

Three ways to reduce these risks are:

1. Do your research. This means thoroughly investigating the competition (both online and off), pricing the goods and services needed for operations, and setting a realistic budget up-front for both your money and your time.
2. Take advantage of the new e-business paradigm by keeping your costs down, especially at first. Try a few versions of your business model to learn what works the best. Wait until you have found the most profitable approaches before signing any long term contracts or investing heavily in a new venture. In other words, don’t quit your day job until you have evidence that your new web site can lead to the pay-off you’re targeting.
3. Manage your time, relationships, and expectations with extra care during the start-up period. It can be hard on your family and relationships if you are suddenly working two jobs at once. Just as with your financial budget, you should develop a time line for your projects. Discuss this plan, and its associated trade-offs, with your family to get them on board, too.
These steps can help you keep your enthusiasm from overwhelming your good business sense. They can also help preserve your capital until it can be used most effectively.

You state that venture capital is no longer needed for today's internet start-up. Is this a product of cheaper technology, gun-shy investors, or both?

Venture capital can still be appropriate for capital-intensive ventures or to accelerate an already growing business. But for the niche entrepreneurs reading Internet Riches, it’s rarely needed because all the competition among technology service providers has so significantly lowered the costs and risks of starting an online business.

This trend is driven by competition in the technology sector, not just on the prices of hardware but also on the costs and ease of use of software, plus the economies of scale enabled by the Internet’s penetration into daily life and business operations worldwide.

For example, technologies that 10 years ago required tens or hundreds of thousands of dollars and an IT engineering team on staff are now available to small businesses in easier to use web-based versions for a small monthly fee. Server maintenance, software upgrades, and tech support are included. This used to be called Application Service Providers (ASPs) but the latest buzzword is SaaS (Software as a Service). Companies can also source goods with increasing efficiency, pricing transparency helps lower prices, and there are more people online shopping than ever before. These trends combine to lower costs, speed up time to market and increase the profit potential of any new e-business venture.

Cheaper, more efficient and easier-to-use technology has also greatly reduced the costs of infrastructure for setting up a new e-business. Now entrepreneurs can work from home, in their spare time, and not have to invest in office space, parking, furniture, insurance, signage, etc. etc. Most of those "real world" costs that were required to start a business in the 20th century have been eliminated for today’s Internet entrepreneurs.

Technology advancements have also revolutionized advertising. Services like Google’s Adsense/Adwords and Yahoo’s Search Marketing Solutions allow any business to advertise cost-effectively to consumers worldwide from a desktop PC. At the same time, those services can make money for entrepreneurs because they will place paid advertising on even the smallest, newest of web sites for no up-front cost. This gives any niche entrepreneur access to a potential advertising revenue stream previously only available to companies that owned newspapers, TV stations or radio programs.

If a business is less expensive to run, its products are cheaper to deliver and faster to market, and its advertising budget is more cost-effective, then it will also need less capital to get started. The combination of all these increased efficiencies and lower costs means a LOT less risk for entrepreneurs, and therefore less need for venture capital to sustain the business until revenues get started. Entrepreneurs can instead focus on growing their businesses instead of on technology support or on raising money that they may not need. Sorry, venture capitalists!

How important is search engine optimization (SEO) to a budding business?

SEO is a key strategy for marketing success, both for online and ‘real world’ businesses.

In my seminars, I often say "Search engines are the Yellow Pages of the 21st century." You wouldn’t traditionally have started a business without listing your phone number in the phone book would you?

Online is increasingly where the consumers are, so your business needs to be there as highly ranked as possible to attract as much traffic as possible. Today you can pay for prominent listings, just like in the days of the Yellow Pages’ dominance. But you can also get good search engine display "organically" for free. This means carefully crafting your web pages’ appearance, copy, and keywords to attract a high ranking from Google and Yahoo.

Often overlooked is the increasing importance of search engines for "real world" businesses, too. If you have a real world business based on local marketing (like a chiropractor or dry cleaner) you may not need a constantly updated e-commerce web site. But you should put up a basic "brochure" web site that is optimized for search engines. As everyone spends more time connected to the Web, you’ll want to be easily discoverable by your local customers online, too.

Internet Riches has three chapters about online marketing tactics for small business. These "No Budget Online Marketing Secrets," "Small Budget Online Marketing Secrets," and "Real Budget Online Marketing Secrets" chapters discuss "pull" marketing tactics like free organic search engine optimization, as well as "push" marketing techniques like keyword advertising and email newsletter publishing that can help any small business grow its online profitability.

How and Where to Locate the Merchandise to Sell on eBay: Insider Information You Need to Know from the Experts Who Do It Every Day

Dan W. Blacharski

Amazon Price: $16.47 List Price: $24.95 Usually ships in 24 hours By: Atlantic Publishing Company (FL) Amazon Marketplace: 37 new & used starting at $15.14

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Customer Reviews:
Total reviews: 15 Average rating: 5.0 of 5

Editorial Review:

Entrepreneurs in record numbers are setting up shop on eBay, according to a new survey conducted for eBay by ACNielsen Media Research International. More than 724,000 Americans report that eBay is their primary or secondary source of income. In addition to these professional eBay sellers, another 1.5 million individuals say they supplement their income by selling on eBay, according to the July 2005 survey. In the last six months of 2005, eBay members in the United States sold merchandise worth approximately $10.6 billion. As you can see, finding the customers is not a problem locating quality items to sell, is the challenge. So what do you do when you are done cleaning out your closet and attics? Where do you find the merchandise you need to sell on eBay? That s precisely what this new book is about: where to find products that you can buy for a few cents on the dollar and resell for massive profits! This book is intended for online sellers who want to build a business that can be increased over time by selling primarily new merchandise in quantity. You will be provided detailed insider information on: wholesalers, drop shippers, auctions, closeouts, discontinued merchandise, overstocks, salvage items, surplus merchandise, below wholesale products, customer returns, wholesale trade shows, suppliers, liquidators, close out firms, foreign and domestic manufacturers, and places to look in your area. In short you will learn to become a product sourcing pro and make money on eBay with products including: clothing, mixed lots, electronics, tools, furniture, general mixed merchandise, domestics, housewares, antiques, books, shoes, jewelry, toys, gifts, sporting goods, hardware, and much more.

The Art of Deception: Controlling the Human Element of Security

Kevin D. Mitnick, William L. Simon

Amazon Price: $11.53 List Price: $16.95 Usually ships in 24 hours By: Wiley Amazon Marketplace: 74 new & used starting at $4.98

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Subjects -> Business & Investing -> Industries & Professions -> MIS

Customer Reviews:
Total reviews: 123 Average rating: 4.0 of 5

Editorial Review:

The Art of Deception is about gaining someone's trust by lying to them and then abusing that trust for fun and profit. Hackers use the euphemism "social engineering" and hacker-guru Kevin Mitnick examines many example scenarios.

After Mitnick's first dozen examples anyone responsible for organizational security is going to lose the will to live. It's been said before, but people and security are antithetical. Organizations exist to provide a good or service and want helpful, friendly employees to promote the good or service. People are social animals who want to be liked. Controlling the human aspects of security means denying someone something. This circle can't be squared.

Considering Mitnick's reputation as a hacker guru, it's ironic that the last point of attack for hackers using social engineering are computers. Most of the scenarios in The Art of Deception work just as well against computer-free organizations and were probably known to the Phoenicians; technology simply makes it all easier. Phones are faster than letters, after all, and having large organizations means dealing with lots of strangers.

Much of Mitnick's security advice sounds practical until you think about implementation, when you realize that more effective security means reducing organizational efficiency--an impossible trade in competitive business. And anyway, who wants to work in an organization where the rule is "Trust no one"? Mitnick shows how easily security is breached by trust, but without trust people can't live and work together. In the real world, effective organizations have to acknowledge that total security is a chimera--and carry more insurance. --Steve Patient, amazon.co.uk

Starting an eBay Business For Dummies (For Dummies (Business & Personal Finance))

Marsha Collier

Amazon Price: $16.49 List Price: $24.99 Usually ships in 24 hours By: For Dummies Amazon Marketplace: 56 new & used starting at $6.16

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Subjects -> Computers & Internet -> Business & Culture -> eBay

Customer Reviews:
Total reviews: 57 Average rating: 4.0 of 5

Editorial Review:

eBay is the world’s marketplace! If you’re ready to turn your hobby into an online business, Marsha Collier knows exactly how to help. Packed with proven techniques for boosting your business, Starting an eBay Business For Dummies, 3rd Edition includes the steps to success that you’ll want to know.

More than a million people are earning regular income on eBay. Those who are earning the most know how to set up a business, find and manage inventory, use auction management software to best advantage, get freebies on shipping, and run their businesses professionally.  Marsha Collier was one of the first, and she shares all the secrets she’s learned. In this fun and easy guide to getting your online business off and running, you’ll discover how to:

• Attract more bidders to your auctions
• Set up a professional business
• Find out what sells and what doesn’t
• Increase bidder confidence with strong listings
• Price your items to sell
• Reduce your costs by shipping more efficiently
• Work with a PayPal account and collect your money
• Understand legal issues such as taxes and licenses
• Keep appropriate records
• Improve your image with outstanding customer service

Marsha Collier has been so successful with her home-based business that she educated her daughter on the profits and today is one of the stars of the eBay community. Along with plenty of solid information and time-and-money-saving tips, she’ll give you the confidence you need to become an eBay entrepreneur.

How to Buy, Sell, and Profit on eBay: Kick-Start Your Home-Based Business in Just Thirty Days

Adam Ginsberg

Amazon Price: $11.16 List Price: $13.95 Usually ships in 24 hours By: Collins Living Amazon Marketplace: 79 new & used starting at $2.99

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Customer Reviews:
Total reviews: 98 Average rating: 4.5 of 5

GREAT BOOK FOR BEGINNERS AND INTERMEDIATES (ONLY)! 3 out of 5 stars.
0 of 0 people found this review helpful.

How to Buy, Sell & Profit on eBay by eBay PowerSeller Adam Ginsberg is a great guide to starting a business on eBay and becoming a successful seller. Although it is slightly dated (published in 2005), Ginsberg's decision to provide more general information about eBay makes it useful even now. His conversational style makes it seem more like a story about his journey to becoming a PowerSeller than a "how-to" book. While this narrative format makes it an easy (and, at times, amusing) read, it also makes it slightly difficult to quickly look up information that one may need off hand. Tips on any given topic are generally spread throughout the book. For example, although chapter 11 is titled "Tips, Tricks, and Advanced Techniques," these are also found well before this chapter. For a beginner or an intermediate seller this book is highly useful, nonetheless. They will learn the ins and outs of eBay with ways to make it work for them and distinguish them from the other millions of sellers on eBay. Topics include thinking like an entrepreneur, what to sell, payment and shipping, titles and descriptions, tax benefits and more. He also talks about the all-important feedback score on eBay. However, it has slightly changed since this book was written as sellers can no longer leave buyers negative feedback. For up-to-date information on eBay's policies, sellers should consult eBay.com.

Even with the constant reiteration of the products and services his company offers for eBay, How to Buy, Sell & Profit on eBay is a useful tool to begin the journey to PowerSeller and home-based business ownership. Ginsberg even throws in a few tips for buyers. "I tell buyers to type in common misspellings of the item they're looking for, because if they do, in fact, find that item misspelled, they'll probably be the only ones who do. It's a great way to find bargains on eBay. (165)"

Editorial Review:

A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well–kept secrets, and insider tips by Adam Ginsberg, eBay's most successful private salesperson.

This is the insider's guide to making money on eBay. Adam Ginsberg is the most successful seller on eBay, moving around a million dollars' worth of merchandise every month. Not only will he impart his personal secrets on how to sell on eBay –learned through years of experience – and his tips on expanding your small business using eBay as a global market, but he'll also give fun side–notes and anecdotes, keeping the book lively and making it a fun and interesting read.

This book will be a must–have for all current and aspiring eBay sellers, all small–business owners, and anyone who wants to learn how to start a million–dollar company.

Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online

Warren Whitlock, Deborah Micek

Amazon Price: $12.90 List Price: $18.97 Usually ships in 24 hours By: Xeno Press Amazon Marketplace: 15 new & used starting at $12.32

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Subjects -> Business & Investing -> Marketing & Sales -> Public Relations

Customer Reviews:
Total reviews: 12 Average rating: 5.0 of 5

Excellent Guide for Using Twitter to Build Business Relationships 5 out of 5 stars.
2 of 3 people found this review helpful.

Like a lot of people, I initially viewed Twitter as a time-waster. Why would I want to hear about someone's order at the local coffee house or hear announcements about what flight they were about to board. Fortunately, I stuck around because Twitter now plays a BIG role in my business. Although I've been on Twitter for a while, I discovered some excellent strategies in Twitter Revolution; strategies for beginners as well as advanced users. The authors include good information on how to get setup, how to get followers and how to brand yourself on Twitter. They also cover many useful apps for using Twitter on your computer or cell phone. I definitely recommend this book for anyone that wants to create profitable relationships on Twitter.

Editorial Review:

NO RULES

The revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power.

Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace.

Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time.

This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now.

Join us on Twitter!

Starting an Online Business For Dummies (For Dummies (Computer/Tech))

Greg Holden

Amazon Price: $16.49 List Price: $24.99 Usually ships in 24 hours By: For Dummies Amazon Marketplace: 51 new & used starting at $9.02

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Subjects -> Business & Investing -> Small Business & Entrepreneurship -> New Business Enterprises

Customer Reviews:
Total reviews: 28 Average rating: 4.0 of 5

Editorial Review:

You’ve heard stories about people making their fortune creating Web sites and selling merchandise on the Internet. You’ve been eager to jump right in and take a shot at striking it rich, but you’re not quite sure how to get started—or if you’re business-minded and tech-savvy enough to succeed.

Starting an Online Business for Dummies will show you how easy it is to get your ideas off the ground and on the Web. You’ll be able to take advantage of everything an online business has to offer, without an MBA or years of experience! This updated, hands-on guide gives you the tools you need to:

• Establish and promote your business
• Advertise your site
• Build a business with online auctions
• Keep your business legal and lawsuit free
• Impress customers in the virtual world
• Publicize your business with Google, Yahoo!, and Microsoft
• Conduct electronic payments
• Utilize VoIP, site feeds, blogging, and affiliate marketng

You’ll soon begin to realize that online business is not confined to large corporations or even businesses with storefronts. With this handy, straightforward guide, you will have your business online and ready to go in no time. There’s also a chapter on hot new ways to make money online, such as selling on Amazon or promoting on Flickr. The 5^th edition of Starting an Online Business for Dummies helps you help your business can reach its full potential!

Schneier on Security

Bruce Schneier

Amazon Price: $19.79 List Price: $29.99 Usually ships in 24 hours By: Wiley Amazon Marketplace: 46 new & used starting at $15.00

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Subjects -> Computers & Internet -> Business & Culture -> Privacy

Customer Reviews:
Total reviews: 2 Average rating: 5.0 of 5

A compilation of articles published by Bruce Schneier from 2002 through the summer of 2008. 5 out of 5 stars.
6 of 6 people found this review helpful.

Being a fan of Bruce Schneier's other books, I looked forward to his latest work "Schneier On Security", and certainly was not disappointed, although I found that I had read some sections of the book previously.

"Schneier On Security" consist of a compilation of articles published by Mr. Schneier from 2002 through the summer of 2008.

If you regularly read Crypto-Gram and Wired Magazine you will be familiar with some sections of this book. Articles published in other magazines and newspapers, and reprinted in this book, I had not previously read and enjoyed the opportunity to read them now.

As with all of Mr. Schneier's writings, the articles in the book are thought provoking yet at the same time easy to read.

The book is divided into 12 chapters, followed by a large list of web-sites providing additional information and references.

The chapters are:

Introduction
1 - Terrorism and Security
2 - National Security Policy
3 - Airline Travel
4 - Privacy and Surveillance
5 - ID Cards and Security
6 - Election Security
7 - Security and Disasters
8 - Economics of Security
9 - Psychology of Security
10 - Business of Security
11 - Cybercrime and Cyberwar
12 - Computer and Information Security
References
Index

Each chapter consists of a few previously published articles related to the chapter topic.

Well written, thought provoking, and an opportunity to get several of Mr. Schneier's articles collected into a single volume.

Highly Recommended.

Editorial Review:

Presenting invaluable advice from the worlds most famous computer security expert, this intensely readable collection features some of the most insightful and informative coverage of the strengths and weaknesses of computer security and the price people pay -- figuratively and literally -- when security fails. Discussing the issues surrounding things such as airplanes, passports, voting machines, ID cards, cameras, passwords, Internet banking, sporting events, computers, and castles, this book is a must-read for anyone who values security at any level -- business, technical, or personal.